Cheer (CHR) Stock Price, News & Analysis

Company Overview

Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. The company also provides CHEERS Telepathy, an artificial intelligence content creation platform; CHEERS Open Data, a platform that provides industry solutions; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; and production, such as short videos, online variety shows, online drama, live stream, and Cheers series. In addition, it is developing CheerChat App, a social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.

Key Stats

• Today's Range: $1.67 to $1.78
• 50-Day Range: $1.53 to $4.11
• 52-Week Range: $1.25 to $313.50
• Volume: 29,300 shs
• Average Volume: 62,088 shs
• Market Capitalization: $2.68 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Cheer Stock Analysis - MarketRank™

Cheer scored higher than 15% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Cheer has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Cheer has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Cheer has a P/B Ratio of 0.01. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.97% of the float of Cheer has been sold short.

Short Interest Ratio / Days to Cover

Cheer has a short interest ratio ("days to cover") of 0.56, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Cheer has recently decreased by 66.94%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Cheer does not currently pay a dividend.

Dividend Growth

Cheer does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Cheer this week, compared to 1 article on an average week.

Search Interest

5 people have searched for CHR on MarketBeat in the last 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Cheer insiders have not sold or bought any company stock.

Percentage Held by Insiders

41.70% of the stock of Cheer is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

18.54% of the stock of Cheer is held by institutions.

CHR Stock Analysis - Frequently Asked Questions

How have CHR shares performed this year?

Cheer's stock was trading at $3.84 at the beginning of the year. Since then, CHR stock has decreased by 55.3% and is now trading at $1.7152.

How were Cheer's earnings last quarter?

Cheer Holding, Inc. (NASDAQ:CHR) issued its earnings results on Friday, March, 20th. The company reported ($14.15) EPS for the quarter, missing analysts' consensus estimates of $345.00 by $359.15. The business earned $38.92 million during the quarter, compared to analysts' expectations of $73 million.

When did Cheer's stock split?

Shares of Cheer reverse split on the morning of Tuesday, April 7th 2026.The 1-3 reverse split was announced on Thursday, April 2nd 2026. The number of shares owned by shareholders was adjusted after the closing bell on Monday, April 6th 2026. An investor that had 100 shares of stock prior to the reverse split would have 33 shares after the split.

How do I buy shares of Cheer?

Shares of CHR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Cheer own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Cheer investors own include Jiuzi (JZXN), Organigram Global (OGI), Adial Pharmaceuticals (ADIL), Avenue Therapeutics (ATXI), Cocrystal Pharma (COCP) and HCW Biologics (HCWB).

Company Calendar

• Last Earnings: 3/20/2026
• Today: 5/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: Comm Infrastructure
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:CHR
• Previous Symbol: NASDAQ:CHR
• CIK: 1738758
• Web: www.yaoshixinghui.com
• Phone: 86-10-8770-0500
• Fax: N/A
• Employees: 127
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 11.53
• Quick Ratio: 11.53

Sales & Book Value

• Annual Sales: $148.84 million
• Price / Sales: 0.02
• Cash Flow: $19.06 per share
• Price / Cash Flow: 0.09
• Book Value: $236.74 per share
• Price / Book: 0.01

Miscellaneous

• Outstanding Shares: 1,560,000
• Free Float: 911,000
• Market Cap: $2.68 million
• Optionable: N/A
• Beta: 0.86