Pop Culture Group (NASDAQ:CPOP) is a U.S.-based entertainment company specializing in the creation, production and operation of pop culture–themed live experiences, theatrical productions and branded events across North America.
The company collaborates with intellectual property owners in publishing, film, television and gaming to secure licensing rights for iconic franchises, which it then adapts into immersive live shows, touring family musicals and interactive exhibitions. Its portfolio encompasses stage adaptations of classic children’s literature, contemporary media franchises and original pop culture properties, delivered via regional tours, on-site activations and virtual extensions.
Beyond live entertainment, Pop Culture Group develops and retails consumer products and merchandise tied to its shows, providing design, marketing and distribution services that leverage its licensing relationships. It also offers end-to-end event management solutions, digital ticketing platforms and promotional support to cultural institutions, corporate partners and venue operators.
Founded in the mid-2010s by entertainment veteran and CEO Michael Herwick, the company has grown through strategic partnerships and, in 2023, completed a public listing via a merger with a special purpose acquisition company. Headquartered in the United States, Pop Culture Group continues to expand its footprint and seek new global licensing collaborations.
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