Creative Realities (CREX) Stock Price, News & Analysis

Company Overview

Creative Realities, Inc. (NASDAQ: CREX) provides digital marketing technology and customer-experience solutions for businesses and organizations. Its services are designed to help clients communicate with customers through digital signage, in-store media, interactive displays and other connected digital experiences.

The company offers strategy, creative development, software, hardware integration, content management, installation and ongoing support. Its solutions can include menu boards, promotional displays, interactive kiosks, self-service technology, digital merchandising and audience or media analytics.

Creative Realities serves organizations across industries such as retail, restaurants, entertainment, sports and venues, financial services, healthcare and transportation. The company is headquartered in Louisville, Kentucky, and operates through a combination of technology, content and managed services. Richard “Rick” Mills has served as the company’s chief executive officer.

Key Stats

• Today's Range: $2.50 to $2.57
• 50-Day Range: $2.48 to $3.36
• 52-Week Range: $2.22 to $4.42
• Volume: 12,788 shs
• Average Volume: 31,970 shs
• Market Capitalization: $34.37 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $8.00
• Consensus Rating: Hold

Creative Realities Stock Analysis - MarketRank™

Creative Realities scored higher than 97% of companies evaluated by MarketBeat, and ranked 6th out of 240 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Hold

Consensus Rating

Creative Realities has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

Creative Realities has a consensus price target of $8.00, representing about 215.0% upside from its current price of $2.54.

Amount of Analyst Coverage

Creative Realities has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 209.68%

Earnings Growth

Earnings for Creative Realities are expected to grow by 209.68% in the coming year, from $0.31 to $0.96 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Creative Realities is -1.20, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Creative Realities is -1.20, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Creative Realities has a P/B Ratio of 1.25. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.36% of the float of Creative Realities has been sold short.

Short Interest Ratio / Days to Cover

Creative Realities has a short interest ratio ("days to cover") of 1.03, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Creative Realities has recently decreased by 43.14%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Creative Realities does not currently pay a dividend.

Dividend Growth

Creative Realities does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 1.41

News Sentiment

Creative Realities has a news sentiment score of 1.41. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Creative Realities this week, compared to 2 articles on an average week.

Search Interest

Only 3 people have searched for CREX on MarketBeat in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

Company Ownership

• Score: 4.8 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

2 insiders have purchased shares of Creative Realities in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $799,998.00 in company stock, which represents 2.3279% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Creative Realities insiders have bought more of their company's stock than they have sold. Specifically, they have bought $799,998.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

26.77% of the stock of Creative Realities is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.32% of the stock of Creative Realities is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/12/2026
• Today: 9/30/2026
• Next Earnings (Estimated): 11/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:CREX
• CIK: 1356093
• Web: www.cri.com
• Phone: (502) 791-8800
• Fax: 952-974-7887
• Employees: 238
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Creative Realities: $8.00
• High Price Target: $8.00
• Low Price Target: $8.00
• Potential Upside/Downside: +215.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.11)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 8.19
• P/E Growth: N/A
• Net Income: -$8.28 million
• Net Margins: -29.29%
• Pretax Margin: -28.95%
• Return on Equity: -88.21%
• Return on Assets: -13.51%

Debt

• Debt-to-Equity Ratio: 2.35
• Current Ratio: 0.90
• Quick Ratio: 0.75

Sales & Book Value

• Annual Sales: $57.23 million
• Price / Sales: 0.60
• Cash Flow: $0.28 per share
• Price / Cash Flow: 9.14
• Book Value: $2.04 per share
• Price / Book: 1.25

Miscellaneous

• Outstanding Shares: 13,530,000
• Free Float: 9,906,000
• Market Cap: $34.37 million
• Optionable: Not Optionable
• Beta: 1.51