Denny's (DENN) News Today

Denny's Co. (DENN) shares are trading higher today, supported by renewed investor enthusiasm around value-focused menu initiatives and a positive turnaround outlook.

• Introduced "Slams Under $10" budget brunch deal to drive customer traffic and boost sales.
• Seeking Alpha report highlights Denny’s discounted valuation, brand resilience and cash-generation potential as macro headwinds ease.
• Aggressive value promotions, digital platform enhancements and the expansion of Keke’s breakfast concept are fuelling traffic recovery and offering long-term growth levers.
• Strong cash flow and disciplined capital allocation underpin liquidity and operational stability.
• Multiple outlets report NASCAR driver Denny Hamlin will miss the Mexico City Cup race after the birth of his son, with Ryan Truex serving as a substitute—unrelated to Denny’s restaurant operations.
• Near-term margin pressure remains from ongoing value promotions and high leverage.
• Inflationary cost pressures continue to pose risks to profit margins.