Krispy Kreme (DNUT) Stock Price, News & Analysis

Company Overview

Krispy Kreme Doughnuts, Inc. (NASDAQ: DNUT) is a global retailer and wholesaler renowned for its signature Original Glazed doughnut and a variety of other sweet treats. The company operates through a combination of company-owned stores, franchise outlets and strategic partnerships with supermarkets, convenience stores and other foodservice channels. In addition to its doughnut portfolio, Krispy Kreme offers freshly brewed coffee, assorted beverages and proprietary seasonal items designed to drive traffic and foster brand loyalty.

Founded in 1937 in Winston-Salem, North Carolina, by Vernon Rudolph, Krispy Kreme has grown from a single local shop to a multinational brand. Over the decades, the company pursued both organic growth and acquisitions to establish a presence in North America, Europe, the Middle East, Asia-Pacific and Latin America. In 2021, Krispy Kreme returned to public markets under the ticker DNUT, reflecting its strategy to leverage capital markets for further expansion and innovation in product offerings and customer experience.

Krispy Kreme’s core product lineup centers on doughnuts—ranging from classic glazed and filled varieties to limited-edition flavors and branded collaborations. The company complements its baked goods with hot and cold beverages, including espresso-based drinks, iced coffees and specialty lattes. Digital engagement is a key pillar of its retail strategy, with mobile ordering, loyalty rewards and contactless pickup options available through the Krispy Kreme app and website.

Leadership at Krispy Kreme is focused on scaling store count, enhancing franchise support and advancing menu innovation. Under the direction of CEO Mike Tattersfield, the company has emphasized operational efficiency, strategic partnerships and data-driven marketing to strengthen its competitive position. Looking ahead, Krispy Kreme aims to expand its global footprint while continuing to refine its product mix and customer service capabilities.

Key Stats

• Today's Range: $3.42 to $3.86
• 50-Day Range: $3.00 to $4.42
• 52-Week Range: $2.50 to $12.68
• Volume: 9.43 million shs
• Average Volume: 4.15 million shs
• Market Capitalization: $585.50 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $6.80
• Consensus Rating: Hold

Krispy Kreme Stock Analysis - MarketRank™

Krispy Kreme scored higher than 72% of companies evaluated by MarketBeat, and ranked 76th out of 149 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Krispy Kreme has received a consensus rating of Hold. The company's average rating score is 2.11, and is based on 3 buy ratings, 4 hold ratings, and 2 sell ratings.

Upside Potential

Krispy Kreme has a consensus price target of $6.80, representing about 98.8% upside from its current price of $3.42.

Amount of Analyst Coverage

Krispy Kreme has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 85.71%

Earnings Growth

Earnings for Krispy Kreme are expected to grow by 85.71% in the coming year, from $0.07 to $0.13 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Krispy Kreme is -1.29, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Krispy Kreme is -1.29, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Krispy Kreme has a P/B Ratio of 0.50. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

24.67% of the float of Krispy Kreme has been sold short.

Short Interest Ratio / Days to Cover

Krispy Kreme has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Krispy Kreme has recently decreased by 2.11%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Krispy Kreme does not currently pay a dividend.

Dividend Growth

Krispy Kreme does not have a long track record of dividend growth.

Dividend Sustainability

Based on EPS estimates, Krispy Kreme will have a dividend payout ratio of 107.69% in the coming year. This indicates that Krispy Kreme may not be able to sustain their current dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

24.67% of the float of Krispy Kreme has been sold short.

Short Interest Ratio / Days to Cover

Krispy Kreme has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Krispy Kreme has recently decreased by 2.11%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: 0.58

News Sentiment

Krispy Kreme has a news sentiment score of 0.58. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.82 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for Krispy Kreme this week, compared to 26 articles on an average week.

Search Interest

Only 38 people have searched for DNUT on MarketBeat in the last 30 days. This is a decrease of -51% compared to the previous 30 days.

MarketBeat Follows

Only 9 people have added Krispy Kreme to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Krispy Kreme insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 3.00% of the stock of Krispy Kreme is held by insiders.

Percentage Held by Institutions

81.72% of the stock of Krispy Kreme is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

DNUT Stock Analysis - Frequently Asked Questions

How have DNUT shares performed this year?

Krispy Kreme's stock was trading at $9.93 at the start of the year. Since then, DNUT shares have decreased by 65.6% and is now trading at $3.42.

How were Krispy Kreme's earnings last quarter?

Krispy Kreme, Inc. (NASDAQ:DNUT) released its earnings results on Thursday, August, 7th. The company reported ($0.15) EPS for the quarter, missing the consensus estimate of ($0.05) by $0.10. The business's revenue was down 13.5% compared to the same quarter last year.
Read the conference call transcript.

When did Krispy Kreme IPO?

Krispy Kreme (DNUT) raised $600 million in an initial public offering (IPO) on Thursday, July 1st 2021. The company issued 26,666,667 shares at $21.00-$24.00 per share.

Who are Krispy Kreme's major shareholders?

Krispy Kreme's top institutional investors include BNP Paribas Financial Markets (8.94%), Hsbc Holdings PLC (4.13%), Federated Hermes Inc. (1.76%) and Geode Capital Management LLC (1.16%). Insiders that own company stock include Indulgence BV Jab and Michael J Tattersfield.
View institutional ownership trends.

How do I buy shares of Krispy Kreme?

Shares of DNUT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Krispy Kreme own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Krispy Kreme investors own include Invesco QQQ (QQQ), SPDR S&P 500 ETF Trust (SPY), SPDR Dow Jones Industrial Average ETF Trust (DIA), NVIDIA (NVDA), Meta Platforms (META), Tesla (TSLA) and Advanced Micro Devices (AMD).

Company Calendar

• Last Earnings: 8/07/2025
• Today: 9/20/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Retail
• Current Symbol: NASDAQ:DNUT
• CIK: 1857154
• Web: www.krispykreme.com
• Phone: 800-457-4779
• Fax: N/A
• Employees: 21,000
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Krispy Kreme: $6.80
• High Price Target: $13.00
• Low Price Target: $2.50
• Potential Upside/Downside: +98.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.11
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.65)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 48.86
• P/E Growth: N/A
• Net Income: $3.10 million
• Net Margins: -29.33%
• Pretax Margin: -30.34%
• Return on Equity: -5.55%
• Return on Assets: -1.98%

Debt

• Debt-to-Equity Ratio: 1.24
• Current Ratio: 0.34
• Quick Ratio: 0.26

Sales & Book Value

• Annual Sales: $1.67 billion
• Price / Sales: 0.35
• Cash Flow: $0.66 per share
• Price / Cash Flow: 5.20
• Book Value: $6.85 per share
• Price / Book: 0.50

Miscellaneous

• Outstanding Shares: 171,200,000
• Free Float: 166,064,000
• Market Cap: $585.50 million
• Optionable: Optionable
• Beta: 1.32