BRP (DOO) Stock Price, News & Analysis

Company Overview

BRP Inc. is a Canadian manufacturer of powersports and recreational products. The company develops, manufactures, distributes and sells vehicles and related products through a portfolio of well-known brands, including Ski-Doo snowmobiles, Sea-Doo personal watercraft, Can-Am on-road and off-road vehicles, and Rotax engines and propulsion systems.

BRP also offers marine products through its boat brands, including Alumacraft, Manitou and Quintrex. Its product portfolio is supported by parts, accessories, apparel and other services designed to complement its vehicles and recreational equipment.

The company traces its origins to 1942, when Joseph-Armand Bombardier founded the business that developed the first Ski-Doo snowmobile. Bombardier Recreational Products became an independent company in 2003 and adopted BRP as its corporate name. BRP serves customers through a global network of dealers and distributors across North America, Europe, Asia-Pacific and other international markets.

Key Stats

• Today's Range: $57.56 to $58.65
• 50-Day Range: $58.01 to $68.58
• 52-Week Range: $48.83 to $81.89
• Volume: 144,723 shs
• Average Volume: 316,047 shs
• Market Capitalization: $4.13 billion
• P/E Ratio: 52.74
• Dividend Yield: 1.21%
• Price Target: $84.00
• Consensus Rating: Moderate Buy

BRP Stock Analysis - MarketRank™

BRP scored higher than 99% of companies evaluated by MarketBeat, and ranked 65th out of 475 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

BRP has received a consensus rating of Moderate Buy. The company's average rating score is 2.57, and is based on 1 strong buy rating, 6 buy ratings, 7 hold ratings, and no sell ratings.

Upside Potential

BRP has a consensus price target of $84.00, representing about 44.8% upside from its current price of $58.01.

Amount of Analyst Coverage

BRP has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 26.32%

Earnings Growth

Earnings for BRP are expected to grow by 26.32% in the coming year, from $3.04 to $3.84 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BRP is 14.72, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.95.

Price to Earnings Ratio vs. Sector

The P/E ratio of BRP is 14.72, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.26.

Price to Book Value per Share Ratio

BRP has a P/B Ratio of 17.21. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

1.78% of the float of BRP has been sold short.

Short Interest Ratio / Days to Cover

BRP has a short interest ratio ("days to cover") of 5.25.

Change versus previous month

Short interest in BRP has recently increased by 12.20%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

BRP pays a meaningful dividend of 1.21%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

BRP does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of BRP is 63.64%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, BRP will have a dividend payout ratio of 18.23% next year. This indicates that BRP will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.69

News Sentiment

BRP has a news sentiment score of 0.69. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for BRP this week, compared to 4 articles on an average week.

Search Interest

5 people have searched for DOO on MarketBeat in the last 30 days. This is an increase of 67% compared to the previous 30 days.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BRP insiders have not sold or bought any company stock.

Percentage Held by Institutions

BRP has minimal institutional ownership at this time.

Company Calendar

• Record date for 7/14 Dividend: 6/30/2026
• Ex-Dividend for 7/14 Dividend: 6/30/2026
• Dividend Payable: 7/14/2026
• Today: 9/19/2026
• Record date for 10/13 Dividend: 9/29/2026
• Ex-Dividend for 10/13 Dividend: 9/29/2026
• Dividend Payable: 10/13/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Leisure Products
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:DOO
• CIK: 1748797
• Web: brp.com
• Phone: (450) 532-2211
• Fax: N/A
• Employees: 17,000
• Year Founded: 2003

Price Target and Rating

• Average Price Target for BRP: $84.00
• High Price Target: $107.00
• Low Price Target: $68.00
• Potential Upside/Downside: +44.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.57
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.10
• Trailing P/E Ratio: 52.74
• Forward P/E Ratio: 19.08
• P/E Growth: N/A
• Net Income: $209.49 million
• Net Margins: 1.24%
• Pretax Margin: 1.79%
• Return on Equity: 72.91%
• Return on Assets: 6.20%

Debt

• Debt-to-Equity Ratio: 7.31
• Current Ratio: 1.19
• Quick Ratio: 0.52

Sales & Book Value

• Annual Sales: $6.06 billion
• Price / Sales: 0.68
• Cash Flow: $8.22 per share
• Price / Cash Flow: 7.06
• Book Value: $3.37 per share
• Price / Book: 17.21

Miscellaneous

• Outstanding Shares: 71,150,000
• Free Float: N/A
• Market Cap: $4.13 billion
• Optionable: N/A
• Beta: 0.88