BRP (DOO) Stock Price, News & Analysis

Company Overview

BRP Inc., formerly known as Bombardier Recreational Products, is a Canadian company that designs, develops, manufactures, distributes and markets powersports vehicles, marine products, engines and related parts, accessories and apparel. The company serves recreational and commercial customers through a portfolio of products sold internationally.

BRP’s principal brands include Ski-Doo snowmobiles, Sea-Doo personal watercraft, Can-Am off-road and three-wheel vehicles, Alumacraft and Manitou boats, and Rotax engines. Its products are supported by a range of replacement parts, accessories, riding gear and clothing, as well as services provided through a network of dealers and distributors.

The company traces its origins to 1942, when Joseph-Armand Bombardier founded the business that developed the Ski-Doo snowmobile. BRP became an independent company in 2003 following its separation from Bombardier Inc. Headquartered in Valcourt, Quebec, BRP operates manufacturing and distribution activities across multiple regions and markets its products throughout North America, Europe, Asia-Pacific and other international markets.

Key Stats

• Today's Range: $52.06 to $53.39
• 50-Day Range: $52.40 to $68.58
• 52-Week Range: $48.83 to $81.89
• Volume: 97,258 shs
• Average Volume: 305,625 shs
• Market Capitalization: $3.75 billion
• P/E Ratio: 47.92
• Dividend Yield: 1.37%
• Price Target: $84.00
• Consensus Rating: Hold

BRP Stock Analysis - MarketRank™

BRP scored higher than 98% of companies evaluated by MarketBeat, and ranked 26th out of 487 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.2 / 5
• Analyst Rating: Hold

Consensus Rating

BRP has received a consensus rating of Hold. The company's average rating score is 2.36, and is based on no strong buy ratings, 6 buy ratings, 7 hold ratings, and 1 sell rating.

Upside Potential

BRP has a consensus price target of $84.00, representing about 59.9% upside from its current price of $52.54.

Amount of Analyst Coverage

BRP has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 26.32%

Earnings Growth

Earnings for BRP are expected to grow by 26.32% in the coming year, from $3.04 to $3.84 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BRP is 47.57, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.83.

Price to Earnings Ratio vs. Sector

The P/E ratio of BRP is 47.57, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.49.

Price to Book Value per Share Ratio

BRP has a P/B Ratio of 8.79. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.98% of the float of BRP has been sold short.

Short Interest Ratio / Days to Cover

BRP has a short interest ratio ("days to cover") of 2.76, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in BRP has recently decreased by 47.71%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

BRP pays a meaningful dividend of 1.38%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

BRP does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of BRP is 65.45%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, BRP will have a dividend payout ratio of 18.75% next year. This indicates that BRP will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.12

News Sentiment

BRP has a news sentiment score of 0.12. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for BRP this week, compared to 4 articles on an average week.

Search Interest

Only 1 people have searched for DOO on MarketBeat in the last 30 days. This is a decrease of -75% compared to the previous 30 days.

MarketBeat Follows

1 people have added BRP to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BRP insiders have not sold or bought any company stock.

Percentage Held by Institutions

BRP has minimal institutional ownership at this time.

Company Calendar

• Record date for 10/13 Dividend: 9/29/2026
• Ex-Dividend for 10/13 Dividend: 9/29/2026
• Dividend Payable: 10/13/2026
• Today: 10/14/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Leisure Products
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:DOO
• CIK: 1748797
• Web: brp.com
• Phone: (450) 532-2211
• Fax: N/A
• Employees: 17,000
• Year Founded: 2003

Price Target and Rating

• Average Price Target for BRP: $84.00
• High Price Target: $107.00
• Low Price Target: $68.00
• Potential Upside/Downside: +59.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.36
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.10
• Trailing P/E Ratio: 47.92
• Forward P/E Ratio: 17.34
• P/E Growth: N/A
• Net Income: $209.49 million
• Net Margins: 1.24%
• Pretax Margin: 1.79%
• Return on Equity: 72.91%
• Return on Assets: 6.20%

Debt

• Debt-to-Equity Ratio: 7.31
• Current Ratio: 1.19
• Quick Ratio: 0.52

Sales & Book Value

• Annual Sales: $6.06 billion
• Price / Sales: 0.62
• Cash Flow: $8.26 per share
• Price / Cash Flow: 6.38
• Book Value: $5.98 per share
• Price / Book: 8.82

Miscellaneous

• Outstanding Shares: 71,150,000
• Free Float: N/A
• Market Cap: $3.75 billion
• Optionable: N/A
• Beta: 0.97