Hanesbrands Inc is a global apparel company specializing in everyday basic apparel and activewear. Its portfolio includes innerwear, t-shirts, socks, hosiery, bras, shapewear and performance apparel designed for comfort, fit and style. The company’s products are marketed under a range of well-recognized brands, with Hanes, Champion, Maidenform, Bali, Playtex, and Bonds among its flagship labels. Hanesbrands serves a wide spectrum of consumers, from men’s and women’s underwear to children’s basics and licensed athletic apparel.
Founded in 1901 by John Wesley Hanes, the business grew through the 20th century before being acquired by the Sara Lee Corporation in 1974. In 2006, the branded apparel division was spun off as an independent public company, and Hanesbrands began posting shares on the New York Stock Exchange. Since its spin-off, the company has pursued strategic acquisitions, expanding its footprint in shapewear and performance apparel. Notable transactions include the acquisition of Champion’s European operations and the addition of Maidenform and Bonds as key brands.
Hanesbrands organizes its operations across three main reporting segments: Americas Innerwear, Americas Activewear, and International. It maintains owned and joint-venture manufacturing facilities in North America, Latin America and Asia, including Honduras, El Salvador, the Dominican Republic, Vietnam and China. The company’s supply chain integrates design, manufacturing and distribution to service retailers, department stores, mass merchants and e-commerce platforms in over 40 countries. This global presence allows Hanesbrands to adapt to regional apparel trends and respond swiftly to changing consumer demands.
Under the leadership of Chief Executive Officer Steve Bratspies, Hanesbrands continues to emphasize brand innovation, direct-to-consumer growth and sustainability initiatives. The management team has deployed digital marketing programs, enhanced private-label partnerships and introduced eco-friendly fabrics in key product lines. Through ongoing investments in technology and manufacturing efficiency, the company aims to strengthen its competitive position in the basic apparel market and deliver long-term value for customers and stakeholders alike.
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