iQIYI (IQ) Stock Price, News & Analysis

Company Overview

iQIYI, Inc. is a leading online entertainment service provider headquartered in Beijing, China, offering a comprehensive portfolio of streaming video content across multiple genres. The company operates a subscription-based video-on-demand (SVOD) platform, complemented by advertising-supported content (AVOD) and pay-per-view offerings. Its digital library encompasses original series, feature films, variety shows, animation and documentaries, catering to diverse demographic segments and viewer preferences.

Originally launched by Baidu in 2010 as an online video site, iQIYI was formally rebranded in early 2012 and has since expanded its footprint beyond China’s domestic market. In March 2018, iQIYI completed a successful initial public offering on NASDAQ under the ticker “IQ,” achieving greater visibility among global investors. While its primary user base remains in mainland China, the company has also rolled out an international version of its platform, targeting audiences in Southeast Asia, North America and other overseas markets.

Under the leadership of founder and Chief Executive Officer Gong Yu, iQIYI has prioritized investments in original content production, forging partnerships with noted directors and talent to develop proprietary series and films. The company leverages advanced data analytics and artificial intelligence to refine content recommendations, optimize user engagement and inform programming decisions. Its in-house production arm has been responsible for several high-profile drama series and reality shows that drive subscription growth and brand recognition.

Complementing its core streaming services, iQIYI has diversified into ancillary areas such as gaming, virtual reality experiences and digital comic adaptations, aiming to create an integrated entertainment ecosystem. Advertising revenues are bolstered by precision targeting and interactive ad formats, while its VIP membership model delivers ad-free viewing, early access to episodes and exclusive behind-the-scenes content. Through a blend of technology, original programming and multi‐platform distribution, iQIYI seeks to maintain its leadership in the rapidly evolving digital entertainment landscape.

Key Stats

• Today's Range: $1.00 to $1.04
• 50-Day Range: $1.02 to $1.41
• 52-Week Range: $0.98 to $2.84
• Volume: 5.58 million shs
• Average Volume: 5.27 million shs
• Market Capitalization: $984.21 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.55
• Consensus Rating: Hold

iQIYI Stock Analysis - MarketRank™

iQIYI scored higher than 63% of companies evaluated by MarketBeat, and ranked 328th out of 624 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Hold

Consensus Rating

iQIYI has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and 2 sell ratings.

Upside Potential

iQIYI has a consensus price target of $2.55, representing about 149.7% upside from its current price of $1.02.

Amount of Analyst Coverage

iQIYI has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for iQIYI are expected to grow in the coming year, from ($0.03) to $0.09 per share.

Price to Book Value per Share Ratio

iQIYI has a P/B Ratio of 0.52. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

16.36% of the float of iQIYI has been sold short.

Short Interest Ratio / Days to Cover

iQIYI has a short interest ratio ("days to cover") of 8.52.

Change versus previous month

Short interest in iQIYI has recently decreased by 1.25%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

iQIYI does not currently pay a dividend.

Dividend Growth

iQIYI does not have a long track record of dividend growth.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.23

News Sentiment

iQIYI has a news sentiment score of 0.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.67 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for iQIYI this week, compared to 4 articles on an average week.

Search Interest

Only 1 people have searched for IQ on MarketBeat in the last 30 days. This is a decrease of -89% compared to the previous 30 days.

MarketBeat Follows

2 people have added iQIYI to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, iQIYI insiders have not sold or bought any company stock.

Percentage Held by Insiders

57.82% of the stock of iQIYI is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

52.69% of the stock of iQIYI is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/21/2025
• Today: 6/22/2026
• Next Earnings (Estimated): 8/19/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Entertainment
• Current Symbol: NASDAQ:IQ
• CIK: 1722608
• Web: www.iqiyi.com
• Phone: 861062677171
• Fax: N/A
• Employees: 4,603
• Year Founded: 2010

Price Target and Rating

• Average Price Target for iQIYI: $2.55
• High Price Target: $3.32
• Low Price Target: $2.10
• Potential Upside/Downside: +149.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.10)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$29.50 million
• Net Margins: -2.61%
• Pretax Margin: -2.07%
• Return on Equity: -4.72%
• Return on Assets: -1.36%

Debt

• Debt-to-Equity Ratio: 0.79
• Current Ratio: 0.45
• Quick Ratio: 0.45

Sales & Book Value

• Annual Sales: $3.80 billion
• Price / Sales: 0.26
• Cash Flow: $0.93 per share
• Price / Cash Flow: 1.10
• Book Value: $1.97 per share
• Price / Book: 0.52

Miscellaneous

• Outstanding Shares: 964,910,000
• Free Float: 407,000,000
• Market Cap: $984.21 million
• Optionable: Optionable
• Beta: 0.19