Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company operates through North America, International, and American Girl segments. It offers dolls and accessories, content, gaming, and lifestyle products for children under the Barbie brand; diecast cars, tracks, playsets, and play products for kids, adults, and collectors under the Hot Wheels brand name; content, toy, live events, and other lifestyle products under the Fisher-Price and Thomas & Friends brands; and dolls and books under the American Girl brand name. The company also provides products under its owned brands, such as MEGA, Polly Pocket, Uno, Enchantimals, Fireman Sam, and Matchbox; and partner brands, including Disney, WWE Wrestling, Nickelodeon, Warner Bros. Consumer Products, NBCUniversal, and Mojang. Mattel, Inc. sells its products directly to consumers through its catalog, Website, and proprietary retail stores; retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. The company was founded in 1945 and is headquartered in El Segundo, California.
Read More
