On August 11, Mattel, Inc. will launch a first-ever collaboration between its iconic Barbie™ brand and Quo Beauty®, the award-winning Canadian beauty line from Shoppers Drug Mart®. This nationwide release features a 23-piece collection of colour cosmetics, hair and cosmetic accessories, and more, all inspired by Barbie’s legacy of style and self-expression.
Jennifer Gileno, Director of Licensing at Mattel Canada, says the partnership “celebrates our continued efforts to inspire the next generation to feel confident through self-expression.” Jenifer Gerlach Martin, Senior Director at Quo Beauty®, adds that the collaboration is “a milestone” reflecting shared values of confidence, playfulness, and inclusivity.
The range includes hair sets with bow headbands and scrunchies, a mini curling iron kit, peptide lip tints in Iced Mocha and Watermelon, fast-dry nail enamels, blending sponges, bath and self-care sets, and a hard cosmetic case. Fans can find the collection exclusively at Shoppers Drug Mart®, Pharmaprix®, select Loblaw Real Canadian Superstores, and online.
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