The9 (NCTY) Stock Price, News & Analysis

Company Overview

The9 Limited (NASDAQ: NCTY) is a Shanghai-based digital entertainment company primarily engaged in the licensing, development and operation of online and mobile games in mainland China. Since its founding in 1999, The9 has secured partnerships with leading international developers to bring popular massively multiplayer online role-playing games (MMORPGs) and mobile titles to Chinese gamers. Its principal activities encompass game publication, server operation, content localization and community management, allowing it to maintain a diversified portfolio of PC-based and mobile entertainment products.

Historically best known for securing the exclusive license to operate Blizzard Entertainment’s World of Warcraft in China, The9 has expanded its scope to include independent game development and co-development projects with domestic studios. In recent years, the company has placed increased emphasis on blockchain-based gaming platforms and virtual reality experiences, aiming to leverage emerging technologies to drive user engagement. Its mobile game lineup includes both casual and mid-core titles, supported by in-app purchase systems and live events to foster ongoing player retention.

Operating chiefly in the People’s Republic of China, The9 maintains strategic alliances with global technology firms and regional distributors to optimize server architecture, marketing reach and payment processing. The company’s content delivery network spans multiple data centers to ensure low latency and high availability for its online services. In addition, The9 has explored overseas expansion via publishing agreements in Southeast Asian markets and joint ventures targeting localized content for adjacent territories.

The9’s leadership team is headed by Chairman and Chief Executive Officer Shi Yuzhu, a veteran of China’s interactive entertainment industry, supported by a management group with expertise in technology operations, game design and monetization strategy. Together, they oversee a workforce comprising game developers, software engineers and customer support specialists, all dedicated to sustaining the company’s position in a highly competitive digital entertainment landscape.

Key Stats

• Today's Range: $9.51 to $10.27
• 50-Day Range: $7.48 to $12.27
• 52-Week Range: $5.75 to $20.59
• Volume: 14,203 shs
• Average Volume: 90,390 shs
• Market Capitalization: $119.77 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

The9 Stock Analysis - MarketRank™

The9 scored higher than 13% of companies evaluated by MarketBeat, and ranked 611th out of 660 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for The9.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

The9 has a P/B Ratio of 2.69. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.80% of the float of The9 has been sold short.

Short Interest Ratio / Days to Cover

The9 has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in The9 has recently increased by 17.91%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

The9 does not currently pay a dividend.

Dividend Growth

The9 does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.80% of the float of The9 has been sold short.

Short Interest Ratio / Days to Cover

The9 has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in The9 has recently increased by 17.91%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: N/A

News Sentiment

The9 has a news sentiment score of 1.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 1 news article for The9 this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, The9 insiders have not sold or bought any company stock.

Percentage Held by Insiders

30.80% of the stock of The9 is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 0.54% of the stock of The9 is held by institutions.

NCTY Stock Analysis - Frequently Asked Questions

How have NCTY shares performed this year?

The9's stock was trading at $14.54 at the beginning of 2025. Since then, NCTY shares have decreased by 33.9% and is now trading at $9.6090.

When did The9's stock split?

Shares of The9 reverse split on Monday, October 2nd 2023.The 1-10 reverse split was announced on Monday, October 2nd 2023. The number of shares owned by shareholders was adjusted after the closing bell on Monday, October 2nd 2023. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

How do I buy shares of The9?

Shares of NCTY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of The9 own?

Based on aggregate information from My MarketBeat watchlists, some other companies that The9 investors own include Riot Platforms (RIOT), NVIDIA (NVDA), Tesla (TSLA), Marathon Digital (MARA), NIO (NIO), Meta Platforms (META) and FuelCell Energy (FCEL).

Company Calendar

• Today: 7/15/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET CONTENT
• Sub-Industry: Banking
• Current Symbol: NASDAQ:NCTY
• CIK: 1296774
• Web: www.the9.com
• Phone: 862161086080
• Fax: 86-21-5172-9903
• Employees: 70
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.19
• Quick Ratio: 1.19

Sales & Book Value

• Annual Sales: $111.71 million
• Price / Sales: 1.07
• Cash Flow: $0.20 per share
• Price / Cash Flow: 47.48
• Book Value: $3.57 per share
• Price / Book: 2.69

Miscellaneous

• Outstanding Shares: 12,464,000
• Free Float: 8,625,000
• Market Cap: $119.77 million
• Optionable: No Data
• Beta: 1.72