The9 (NCTY) Competitors

$5.66 -0.42 (-6.91%)

Closing price 04:00 PM Eastern

Extended Trading

$5.64 -0.02 (-0.27%)

As of 04:12 PM Eastern

NCTY vs. ISTR, SOR, PBFS, NEWT, and FRBA

Should you buy The9 stock or one of its competitors? MarketBeat compares The9 with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with The9 include Investar (ISTR), Source Capital (SOR), Pioneer Bancorp (PBFS), NewtekOne (NEWT), and First Bank (FRBA). These companies are all part of the "banking" industry.

How does The9 compare to Investar?

The9 (NASDAQ:NCTY) and Investar (NASDAQ:ISTR) are both small-cap banking companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, profitability, risk, analyst recommendations, media sentiment, institutional ownership, dividends and earnings.

Investar has a net margin of 16.53% compared to The9's net margin of 0.00%. Investar's return on equity of 10.62% beat The9's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The9	N/A	N/A	N/A
Investar	16.53%	10.62%	1.02%

The9 has a beta of 2.19, suggesting that its share price is 119% more volatile than the broader market. Comparatively, Investar has a beta of 0.46, suggesting that its share price is 54% less volatile than the broader market.

Investar has a consensus price target of $31.50, suggesting a potential upside of 13.68%. Given Investar's stronger consensus rating and higher probable upside, analysts clearly believe Investar is more favorable than The9.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The9	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Investar	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Investar has higher revenue and earnings than The9.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The9	$15.43M	5.59	-$57.55M	N/A	N/A
Investar	$153.48M	2.49	$22.90M	$2.28	12.15

In the previous week, The9 had 1 more articles in the media than Investar. MarketBeat recorded 3 mentions for The9 and 2 mentions for Investar. Investar's average media sentiment score of 1.31 beat The9's score of 0.88 indicating that Investar is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The9	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Investar	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

0.5% of The9 shares are held by institutional investors. Comparatively, 50.2% of Investar shares are held by institutional investors. 30.8% of The9 shares are held by company insiders. Comparatively, 10.6% of Investar shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Investar beats The9 on 9 of the 13 factors compared between the two stocks.

How does The9 compare to Source Capital?

Source Capital (NYSE:SOR) and The9 (NASDAQ:NCTY) are both small-cap banking companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Source Capital	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
The9	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Company	Net Margins	Return on Equity	Return on Assets
Source Capital	N/A	N/A	N/A
The9	N/A	N/A	N/A

Source Capital has higher earnings, but lower revenue than The9.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Source Capital	N/A	N/A	N/A	N/A	N/A
The9	$15.43M	5.59	-$57.55M	N/A	N/A

Source Capital has a beta of 0.49, suggesting that its stock price is 51% less volatile than the broader market. Comparatively, The9 has a beta of 2.19, suggesting that its stock price is 119% more volatile than the broader market.

In the previous week, The9 had 1 more articles in the media than Source Capital. MarketBeat recorded 3 mentions for The9 and 2 mentions for Source Capital. The9's average media sentiment score of 0.88 beat Source Capital's score of 0.50 indicating that The9 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Source Capital	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
The9	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

13.2% of Source Capital shares are owned by institutional investors. Comparatively, 0.5% of The9 shares are owned by institutional investors. 77.0% of Source Capital shares are owned by company insiders. Comparatively, 30.8% of The9 shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

The9 beats Source Capital on 5 of the 7 factors compared between the two stocks.

How does The9 compare to Pioneer Bancorp?

Pioneer Bancorp (NASDAQ:PBFS) and The9 (NASDAQ:NCTY) are both small-cap banking companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, media sentiment, risk, profitability, analyst recommendations and valuation.

Pioneer Bancorp has a net margin of 15.32% compared to The9's net margin of 0.00%. Pioneer Bancorp's return on equity of 6.19% beat The9's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pioneer Bancorp	15.32%	6.19%	0.91%
The9	N/A	N/A	N/A

In the previous week, Pioneer Bancorp and Pioneer Bancorp both had 3 articles in the media. The9's average media sentiment score of 0.88 beat Pioneer Bancorp's score of 0.64 indicating that The9 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Pioneer Bancorp	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
The9	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pioneer Bancorp	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
The9	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Pioneer Bancorp has a beta of 0.41, suggesting that its share price is 59% less volatile than the broader market. Comparatively, The9 has a beta of 2.19, suggesting that its share price is 119% more volatile than the broader market.

0.5% of The9 shares are owned by institutional investors. 2.8% of Pioneer Bancorp shares are owned by company insiders. Comparatively, 30.8% of The9 shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Pioneer Bancorp has higher revenue and earnings than The9.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pioneer Bancorp	$31.81M	11.61	$6.45M	$0.67	21.97
The9	$15.43M	5.59	-$57.55M	N/A	N/A

Summary

Pioneer Bancorp beats The9 on 8 of the 12 factors compared between the two stocks.

How does The9 compare to NewtekOne?

The9 (NASDAQ:NCTY) and NewtekOne (NASDAQ:NEWT) are both small-cap banking companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, analyst recommendations, media sentiment and institutional ownership.

NewtekOne has a net margin of 16.15% compared to The9's net margin of 0.00%. NewtekOne's return on equity of 19.00% beat The9's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The9	N/A	N/A	N/A
NewtekOne	16.15%	19.00%	3.49%

In the previous week, NewtekOne had 6 more articles in the media than The9. MarketBeat recorded 9 mentions for NewtekOne and 3 mentions for The9. NewtekOne's average media sentiment score of 1.10 beat The9's score of 0.88 indicating that NewtekOne is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The9	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
NewtekOne	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

0.5% of The9 shares are owned by institutional investors. Comparatively, 38.4% of NewtekOne shares are owned by institutional investors. 30.8% of The9 shares are owned by insiders. Comparatively, 5.9% of NewtekOne shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

NewtekOne has higher revenue and earnings than The9.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The9	$15.43M	5.59	-$57.55M	N/A	N/A
NewtekOne	$383.33M	0.95	$60.51M	$2.27	5.59

NewtekOne has a consensus target price of $15.00, suggesting a potential upside of 18.30%. Given NewtekOne's stronger consensus rating and higher probable upside, analysts clearly believe NewtekOne is more favorable than The9.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The9	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
NewtekOne	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.50

The9 has a beta of 2.19, suggesting that its stock price is 119% more volatile than the broader market. Comparatively, NewtekOne has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Summary

NewtekOne beats The9 on 11 of the 14 factors compared between the two stocks.

How does The9 compare to First Bank?

The9 (NASDAQ:NCTY) and First Bank (NASDAQ:FRBA) are both small-cap banking companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations, media sentiment and institutional ownership.

First Bank has a net margin of 17.02% compared to The9's net margin of 0.00%. First Bank's return on equity of 9.69% beat The9's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The9	N/A	N/A	N/A
First Bank	17.02%	9.69%	1.05%

0.5% of The9 shares are held by institutional investors. Comparatively, 64.9% of First Bank shares are held by institutional investors. 30.8% of The9 shares are held by insiders. Comparatively, 13.1% of First Bank shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, First Bank had 3 more articles in the media than The9. MarketBeat recorded 6 mentions for First Bank and 3 mentions for The9. First Bank's average media sentiment score of 1.31 beat The9's score of 0.88 indicating that First Bank is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The9	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Bank	3 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

First Bank has higher revenue and earnings than The9.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The9	$15.43M	5.59	-$57.55M	N/A	N/A
First Bank	$245.83M	1.52	$43.66M	$1.67	8.91

First Bank has a consensus target price of $17.50, suggesting a potential upside of 17.61%. Given First Bank's stronger consensus rating and higher possible upside, analysts plainly believe First Bank is more favorable than The9.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The9	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
First Bank	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

The9 has a beta of 2.19, suggesting that its share price is 119% more volatile than the broader market. Comparatively, First Bank has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market.

Summary

First Bank beats The9 on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NCTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

NCTY vs. The Competition

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Metric	The9	INTERNET CONTENT Industry	Computer Sector	NASDAQ Exchange
Market Cap	$86.20M	$2.49B	$38.80B	$12.27B
Dividend Yield	N/A	7.61%	3.20%	5.35%
P/E Ratio	N/A	5.05	165.57	25.23
Price / Sales	5.59	1.70	630.39	73.19
Price / Cash	N/A	8.82	49.49	56.33
Price / Book	3.54	2.89	10.50	6.90
Net Income	-$57.55M	$130.71M	$1.03B	$333.88M
7 Day Performance	-2.41%	-4.98%	-1.43%	0.04%
1 Month Performance	4.81%	23.08%	6.78%	1.74%
1 Year Performance	-53.42%	-13.90%	162.17%	32.64%

The9 Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
NCTY The9	0.8349 of 5 stars	$5.66 -6.9%	N/A	-49.3%	$86.20M	$15.43M	N/A	70	News Coverage Gap Down
ISTR Investar	4.7039 of 5 stars	$27.71 -0.6%	$31.50 +13.7%	+43.3%	$382.16M	$105.53M	12.15	340	Positive News
SOR Source Capital	N/A	$46.38 +0.6%	N/A	+7.6%	$381.67M	N/A	N/A	N/A	Short Interest Decrease
PBFS Pioneer Bancorp	1.17 of 5 stars	$14.84 +1.0%	N/A	+28.4%	$372.19M	$31.81M	18.55	260	Earnings Report High Trading Volume
NEWT NewtekOne	4.4119 of 5 stars	$12.88 -1.4%	$15.00 +16.5%	+17.1%	$371.80M	$383.33M	5.68	100	Positive News

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This page (NASDAQ:NCTY) was last updated on 5/15/2026 by MarketBeat.com Staff.

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The9 (NCTY) Competitors