The9 (NCTY) Stock Price, News & Analysis

Company Overview

The9 Limited is a Shanghai-based digital entertainment company specializing in the development, publishing and operation of online and mobile games. Since its founding in 1999, the company has built a portfolio of multiplayer titles that combine in-house development capabilities with strategic licensing agreements. The9’s offerings span PC and mobile platforms, and its products include fantasy, role-playing and casual games tailored primarily to the mainland China market.

Historically, The9 gained prominence through a landmark partnership with an international game developer, securing exclusive rights to operate the popular World of Warcraft franchise in China from 2004 to 2009. Beyond this flagship title, the company has expanded its lineup with self-developed games and collaborations that leverage emerging gaming trends, including e-sports tournaments and live-streaming integrations. The9’s operations are supported by server infrastructure, customer support services and digital marketing efforts designed to sustain long-term player engagement.

With headquarters in Shanghai and a network of regional offices, The9 serves a broad user base across China’s major population centers. The company’s management team, composed of seasoned gaming industry professionals, focuses on product innovation, strategic partnerships and exploring adjacent digital entertainment opportunities. By combining development expertise with localized publishing know-how, The9 aims to maintain its position in China’s competitive online gaming landscape.

Key Stats

• Today's Range: $4.34 to $4.62
• 50-Day Range: $3.21 to $5.44
• 52-Week Range: $3.14 to $11.60
• Volume: 97,137 shs
• Average Volume: 160,394 shs
• Market Capitalization: $67.93 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

The9 Stock Analysis - MarketRank™

The9 scored higher than 9% of companies evaluated by MarketBeat, and ranked 558th out of 599 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

The9 has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

The9 has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

The9 has a P/B Ratio of 2.79. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.06% of the float of The9 has been sold short.

Short Interest Ratio / Days to Cover

The9 has a short interest ratio ("days to cover") of 1.98, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in The9 has recently increased by 22.35%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

The9 does not currently pay a dividend.

Dividend Growth

The9 does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.52

News Sentiment

The9 has a news sentiment score of 0.52. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.70 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for The9 this week, compared to 1 article on an average week.

MarketBeat Follows

1 people have added The9 to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, The9 insiders have not sold or bought any company stock.

Percentage Held by Insiders

30.80% of the stock of The9 is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

0.54% of the stock of The9 is held by institutions.

Company Calendar

• Today: 8/02/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Technology
• Industry: Software
• Sub-Industry: Application Software
• Current Symbol: NASDAQ:NCTY
• CIK: 1296774
• Web: www.the9.com
• Phone: 862161086080
• Fax: 86-21-5172-9903
• Employees: 70
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.00
• Quick Ratio: 1.00

Sales & Book Value

• Annual Sales: $15.43 million
• Price / Sales: 4.40
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.60 per share
• Price / Book: 2.79

Miscellaneous

• Outstanding Shares: 15,230,000
• Free Float: 10,536,000
• Market Cap: $67.93 million
• Optionable: No Data
• Beta: 2.12