The9 (NCTY) Stock Price, News & Analysis

Company Overview

The9 Limited is a China-based internet company focused primarily on online games and related digital entertainment services. The company has developed and operated multiplayer games, and its activities have included licensing, publishing and distribution of games for users in China and other markets.

Founded in 1999, The9 became known internationally for its role as the exclusive operator of Blizzard Entertainment’s World of Warcraft in mainland China during the game’s initial years in the market. The company has also been involved with other online and mobile gaming products through self-development, licensing and strategic partnerships.

In more recent years, The9 has expanded beyond traditional gaming into blockchain-related businesses, including cryptocurrency mining and associated digital-asset initiatives. Its operations and partnerships have covered China and selected international markets, although the company’s business focus may evolve as it adjusts its gaming and blockchain strategies.

Jun Zhu is a founding executive of The9 and has served as its chairman and chief executive officer. The company’s American depositary shares trade on the Nasdaq under the symbol NCTY.

Key Stats

• Today's Range: $3.26 to $3.50
• 50-Day Range: $3.30 to $5.78
• 52-Week Range: $3.12 to $11.60
• Volume: 72,209 shs
• Average Volume: 190,636 shs
• Market Capitalization: $50.26 million
• P/E Ratio: 0.55
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

The9 Stock Analysis - MarketRank™

The9 scored higher than 19% of companies evaluated by MarketBeat, and ranked 508th out of 593 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

The9 has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

The9 has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of The9 is 0.55, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.60.

Price to Earnings Ratio vs. Sector

The P/E ratio of The9 is 0.55, which means that it is trading at a less expensive P/E ratio than the Technology sector average P/E ratio of about 81.31.

Price to Book Value per Share Ratio

The9 has a P/B Ratio of 2.06. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.64% of the float of The9 has been sold short.

Short Interest Ratio / Days to Cover

The9 has a short interest ratio ("days to cover") of 1.85, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in The9 has recently increased by 45.90%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

The9 does not currently pay a dividend.

Dividend Growth

The9 does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.26

News Sentiment

The9 has a news sentiment score of 0.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.51 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for The9 this week, compared to 1 article on an average week.

MarketBeat Follows

1 people have added The9 to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, The9 insiders have not sold or bought any company stock.

Percentage Held by Insiders

30.80% of the stock of The9 is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

0.54% of the stock of The9 is held by institutions.

Company Calendar

• Last Earnings: 7/27/2026
• Today: 10/02/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Technology
• Industry: Software
• Sub-Industry: Application Software
• Current Symbol: NASDAQ:NCTY
• CIK: 1296774
• Web: www.the9.com
• Phone: 862161086080
• Fax: 86-21-5172-9903
• Employees: 44
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 0.55
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.57
• Quick Ratio: 2.57

Sales & Book Value

• Annual Sales: $15.43 million
• Price / Sales: 3.26
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.60 per share
• Price / Book: 2.06

Miscellaneous

• Outstanding Shares: 15,230,000
• Free Float: 10,536,000
• Market Cap: $50.26 million
• Optionable: No Data
• Beta: 2.01