PLBY Group (PLBY) Stock Price, News & Analysis

Company Overview

PLBY Group, Inc. (NASDAQ: PLBY) is a global consumer lifestyle and media company built around the Playboy brand, which was founded by Hugh Hefner in 1953. The company rebranded as PLBY Group following its initial public offering in January 2021, expanding beyond its legacy publishing roots to encompass a diversified portfolio of products and services. Headquartered in Los Angeles, PLBY Group operates a dynamic licensing business and proprietary direct-to-consumer channels that showcase its iconic rabbit head logo across multiple categories.

At the core of PLBY Group’s strategy is brand licensing, with partnerships spanning apparel, accessories, beauty and grooming, sexual wellness, gaming devices, and adult beverages. The company leverages a network of retail and e-commerce partners to distribute licensed products globally, while also operating its own digital storefronts and subscription offerings. These include Playboy Plus, a premium digital content platform featuring lifestyle video series, photography and member-exclusive experiences, as well as the Playboy VIP membership program.

In addition to consumer products, PLBY Group has built a robust media and experiential business. The company produces digital editorial content, podcasts and social media programming that reinforce its brand heritage and drive audience engagement. PLBY Group also collaborates on hospitality and event concepts, including branded nightclub and lounge experiences in key markets. More recently, the company has explored innovative initiatives such as non-fungible tokens (NFTs), strategic metaverse partnerships and wellness platforms aligned with its focus on adult lifestyle and empowerment.

PLBY Group serves major markets in North America, Europe and the Asia-Pacific region, with distribution arrangements that include online retailers, department stores and specialty boutiques. Under the leadership of CEO Ben Kohn, along with a board chaired by David W. Carey, the company continues to leverage its deep brand equity and diversified business model to pursue growth opportunities in new categories and geographies. By combining its heritage media assets with contemporary lifestyle and wellness offerings, PLBY Group aims to remain at the forefront of the global consumer lifestyle landscape.

Key Stats

• Today's Range: $1.83 to $1.95
• 50-Day Range: $1.05 to $1.89
• 52-Week Range: $0.52 to $2.44
• Volume: 372,336 shs
• Average Volume: 1.16 million shs
• Market Capitalization: $174.73 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $1.85
• Consensus Rating: Buy

PLBY Group Stock Analysis - MarketRank™

PLBY Group scored higher than 23% of companies evaluated by MarketBeat, and ranked 242nd out of 291 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

PLBY Group has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

PLBY Group has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for PLBY Group are expected to grow in the coming year, from ($1.01) to ($0.17) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PLBY Group is -2.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of PLBY Group is -2.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.57% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in PLBY Group has recently decreased by 1.43%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PLBY Group does not currently pay a dividend.

Dividend Growth

PLBY Group does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

3.57% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in PLBY Group has recently decreased by 1.43%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.43

News Sentiment

PLBY Group has a news sentiment score of 0.43. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for PLBY Group this week, compared to 2 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PLBY Group insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $52,896.00 in company stock.

Percentage Held by Insiders

38.30% of the stock of PLBY Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 32.46% of the stock of PLBY Group is held by institutions.

PLBY Stock Analysis - Frequently Asked Questions

How have PLBY shares performed this year?

PLBY Group's stock was trading at $1.46 at the beginning of 2025. Since then, PLBY shares have increased by 27.4% and is now trading at $1.86.

How were PLBY Group's earnings last quarter?

PLBY Group, Inc. (NASDAQ:PLBY) announced its earnings results on Thursday, May, 15th. The company reported ($0.10) EPS for the quarter, meeting the consensus estimate of ($0.10). The firm earned $28.88 million during the quarter, compared to analysts' expectations of $26.70 million. PLBY Group had a negative trailing twelve-month return on equity of 1,460.70% and a negative net margin of 71.91%.
Read the conference call transcript.

How do I buy shares of PLBY Group?

Shares of PLBY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of PLBY Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that PLBY Group investors own include Meta Platforms (META), PayPal (PYPL), NVIDIA (NVDA), Advanced Micro Devices (AMD), CrowdStrike (CRWD) and Tesla (TSLA).

Company Calendar

• Last Earnings: 5/15/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: LEISURE&REC PRD
• Sub-Industry: Retail
• Current Symbol: NASDAQ:PLBY
• CIK: 1803914
• Web: www.plbygroup.com
• Phone: 310-424-1800
• Fax: N/A
• Employees: 1,010
• Year Founded: N/A

Price Target and Rating

• Average Price Target for PLBY Group: $1.85
• High Price Target: $3.00
• Low Price Target: $0.70
• Potential Upside/Downside: -0.5%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.93)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$79.40 million
• Net Margins: -71.91%
• Pretax Margin: -68.72%
• Return on Equity: -1,460.70%
• Return on Assets: -25.53%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.84
• Quick Ratio: 0.69

Sales & Book Value

• Annual Sales: $116.14 million
• Price / Sales: 1.50
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($0.09) per share
• Price / Book: -20.67

Miscellaneous

• Outstanding Shares: 93,940,000
• Free Float: 57,964,000
• Market Cap: $174.73 million
• Optionable: Optionable
• Beta: 2.50