PLBY Group (PLBY) Stock Price, News & Analysis

Company Overview

PLBY Group, Inc., doing business under the Playboy brand, is a global media and lifestyle company. The company owns and manages the Playboy intellectual property portfolio, which includes the Playboy name, rabbit-head trademark, editorial content, imagery and related brand assets.

Its business activities primarily include brand licensing, digital media, consumer products and experiences. Through licensing agreements and direct-to-consumer channels, Playboy-branded products have included apparel, accessories, beauty and grooming products, home goods, gaming and other merchandise. The company also operates digital and e-commerce properties connected with the Playboy brand and generates revenue from partnerships with third-party manufacturers, retailers and content distributors.

Playboy was founded by Hugh Hefner in 1953 as a men's lifestyle magazine and expanded over time into publishing, entertainment, licensing and consumer products. PLBY Group was formed through the combination of Playboy Enterprises and a special purpose acquisition company and began trading on Nasdaq in 2021. The company serves consumers and commercial partners internationally through its digital platforms, licensing relationships and distribution networks.

Key Stats

• Today's Range: $1.10 to $1.13
• 50-Day Range: $0.98 to $1.26
• 52-Week Range: $0.95 to $2.75
• Volume: 339,132 shs
• Average Volume: 604,602 shs
• Market Capitalization: $135.39 million
• P/E Ratio: 22.60
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

PLBY Group Stock Analysis - MarketRank™

PLBY Group scored higher than 47% of companies evaluated by MarketBeat, and ranked 342nd out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Reduce

Consensus Rating

PLBY Group has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

PLBY Group has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 300.00%

Earnings Growth

Earnings for PLBY Group are expected to grow by 300.00% in the coming year, from $0.02 to $0.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PLBY Group is 22.60, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.85.

Price to Earnings Ratio vs. Sector

The P/E ratio of PLBY Group is 22.60, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.25.

Price to Book Value per Share Ratio

PLBY Group has a P/B Ratio of 6.65. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

4.05% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 5.38.

Change versus previous month

Short interest in PLBY Group has recently increased by 5.03%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PLBY Group does not currently pay a dividend.

Dividend Growth

PLBY Group does not have a long track record of dividend growth.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: N/A

News Sentiment

PLBY Group has a news sentiment score of 1.95. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.43 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for PLBY Group this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for PLBY on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added PLBY Group to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PLBY Group insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,060,178.00 in company stock.

Percentage Held by Insiders

34.50% of the stock of PLBY Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

32.46% of the stock of PLBY Group is held by institutions.

Company Calendar

• Last Earnings: 5/11/2026
• Today: 10/21/2026
• Next Earnings (Estimated): 11/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NASDAQ:PLBY
• CIK: 1803914
• Web: investors.playboy.com
• Phone: 310-424-1800
• Fax: N/A
• Employees: 588
• Year Founded: 1953

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 22.60
• Forward P/E Ratio: 56.50
• P/E Growth: N/A
• Net Income: -$12.67 million
• Net Margins: 0.23%
• Pretax Margin: -0.81%
• Return on Equity: 30.31%
• Return on Assets: 2.10%

Debt

• Debt-to-Equity Ratio: 6.83
• Current Ratio: 0.79
• Quick Ratio: 0.64

Sales & Book Value

• Annual Sales: $120.93 million
• Price / Sales: 1.12
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.17 per share
• Price / Book: 6.65

Miscellaneous

• Outstanding Shares: 119,810,000
• Free Float: 78,474,000
• Market Cap: $135.39 million
• Optionable: Optionable
• Beta: 1.96