Playa Hotels & Resorts (PLYA) Stock Price, News & Analysis

Company Overview

Playa Hotels & Resorts (NASDAQ: PLYA) is a leading, pure-play, all-inclusive hospitality company that owns, operates and manages a growing portfolio of beachfront resorts in Mexico and the Caribbean. The company’s properties feature premium accommodations, food and beverage outlets, leisure amenities, and conference facilities designed to deliver memorable vacation experiences for both leisure and group travelers. Playa operates under long-term management contracts and ownership structures, leveraging its operational expertise to maintain high service standards and drive guest satisfaction.

Playa’s resort collection spans key tourism markets, including Cancun, the Riviera Maya, Punta Cana, Jamaica, and Costa Mujeres, with a mix of luxury and upper-upscale brands. The company offers a range of vacation packages, such as all-inclusive stays, wedding and honeymoon packages, family-friendly programs, and specialty dining experiences. Playa’s vertically integrated business model encompasses sales and marketing, reservations, distribution and loyalty programs, allowing for efficient cost management and strong brand positioning in competitive destinations.

Founded in 2014 as an independent entity following its initial public offering, Playa has expanded its footprint through strategic acquisitions and new resort developments. The company’s growth milestones include the integration of several resorts previously managed by global hotel groups, as well as the launch of proprietary technology platforms to enhance direct bookings and customer engagement. Playa’s dynamic growth strategy is underpinned by a commitment to sustainability, community engagement and responsible tourism practices.

Headquartered in Dallas, Texas, Playa Hotels & Resorts is guided by a seasoned leadership team with deep experience in hospitality development, finance and operations. Executive Chairman Alejandro Zozaya, a veteran in leisure travel and resort management, leads the board, while senior management continues to drive expansion and operational excellence across the company’s diverse beachfront portfolio.

Key Stats

• Today's Range: $13.48 to $13.48
• 50-Day Range: $13.42 to $13.50
• 52-Week Range: $6.95 to $13.51
• Volume: N/A
• Average Volume: 2.16 million shs
• Market Capitalization: $1.66 billion
• P/E Ratio: 27.51
• Dividend Yield: N/A
• Price Target: $12.00
• Consensus Rating: Hold

Playa Hotels & Resorts Stock Analysis - MarketRank™

Playa Hotels & Resorts scored higher than 18% of companies evaluated by MarketBeat, and ranked 247th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

Playa Hotels & Resorts has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 5 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Playa Hotels & Resorts has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: -12.50%

Earnings Growth

Earnings for Playa Hotels & Resorts are expected to decrease by -12.50% in the coming year, from $0.56 to $0.49 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Playa Hotels & Resorts is 27.51, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.91.

Price to Earnings Ratio vs. Sector

The P/E ratio of Playa Hotels & Resorts is 27.51, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.93.

Price to Book Value per Share Ratio

Playa Hotels & Resorts has a P/B Ratio of 3.40. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.29% of the float of Playa Hotels & Resorts has been sold short.

Short Interest Ratio / Days to Cover

Playa Hotels & Resorts has a short interest ratio ("days to cover") of 0.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Playa Hotels & Resorts has recently decreased by 10.27%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Playa Hotels & Resorts does not currently pay a dividend.

Dividend Growth

Playa Hotels & Resorts does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.29% of the float of Playa Hotels & Resorts has been sold short.

Short Interest Ratio / Days to Cover

Playa Hotels & Resorts has a short interest ratio ("days to cover") of 0.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Playa Hotels & Resorts has recently decreased by 10.27%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.43

News Sentiment

Playa Hotels & Resorts has a news sentiment score of 0.43. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Playa Hotels & Resorts this week, compared to 6 articles on an average week.

Search Interest

2 people have searched for PLYA on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Playa Hotels & Resorts insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 9.70% of the stock of Playa Hotels & Resorts is held by insiders.

Percentage Held by Institutions

74.58% of the stock of Playa Hotels & Resorts is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PLYA Stock Analysis - Frequently Asked Questions

How have PLYA shares performed this year?

Playa Hotels & Resorts' stock was trading at $12.65 at the beginning of the year. Since then, PLYA shares have increased by 6.6% and is now trading at $13.48.

How were Playa Hotels & Resorts' earnings last quarter?

Playa Hotels & Resorts N.V. (NASDAQ:PLYA) issued its quarterly earnings data on Monday, May, 5th. The company reported $0.37 earnings per share for the quarter, missing the consensus estimate of $0.41 by $0.04. The firm's revenue was down 11.1% on a year-over-year basis.

How do I buy shares of Playa Hotels & Resorts?

Shares of PLYA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Playa Hotels & Resorts own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Playa Hotels & Resorts investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), JPMorgan Chase & Co. (JPM), Netflix (NFLX) and Home Depot (HD).

Company Calendar

• Last Earnings: 5/05/2025
• Today: 7/09/2025
• Next Earnings (Estimated): 8/04/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: HOTELS & MOTELS
• Sub-Industry: Restaurants, Hotels, Motels
• Current Symbol: NASDAQ:PLYA
• CIK: 1692412
• Web: www.playaresorts.com
• Phone: (120) 571-1202
• Fax: N/A
• Employees: 13,000
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Playa Hotels & Resorts: $12.00
• High Price Target: $13.50
• Low Price Target: $8.00
• Potential Upside/Downside: -11.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.49
• Trailing P/E Ratio: 27.51
• Forward P/E Ratio: 24.07
• P/E Growth: N/A
• Net Income: $73.81 million
• Net Margins: 6.92%
• Pretax Margin: 6.72%
• Return on Equity: 14.09%
• Return on Assets: 3.93%

Debt

• Debt-to-Equity Ratio: 2.02
• Current Ratio: 2.23
• Quick Ratio: 2.15

Sales & Book Value

• Annual Sales: $938.57 million
• Price / Sales: 1.77
• Cash Flow: $1.36 per share
• Price / Cash Flow: 9.88
• Book Value: $3.96 per share
• Price / Book: 3.40

Miscellaneous

• Outstanding Shares: 123,010,000
• Free Float: 111,081,000
• Market Cap: $1.66 billion
• Optionable: Optionable
• Beta: 0.62