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Playa Hotels & Resorts (PLYA) Competitors

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PLYA vs. WH, RRR, ATAT, WING, and SHAK

Should you be buying Playa Hotels & Resorts stock or one of its competitors? The main competitors of Playa Hotels & Resorts include Wyndham Hotels & Resorts (WH), Red Rock Resorts (RRR), Atour Lifestyle (ATAT), Wingstop (WING), and Shake Shack (SHAK). These companies are all part of the "restaurants, hotels, motels" industry.

How does Playa Hotels & Resorts compare to Wyndham Hotels & Resorts?

Playa Hotels & Resorts (NASDAQ:PLYA) and Wyndham Hotels & Resorts (NYSE:WH) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends.

In the previous week, Wyndham Hotels & Resorts had 7 more articles in the media than Playa Hotels & Resorts. MarketBeat recorded 7 mentions for Wyndham Hotels & Resorts and 0 mentions for Playa Hotels & Resorts. Wyndham Hotels & Resorts' average media sentiment score of 0.63 beat Playa Hotels & Resorts' score of 0.00 indicating that Wyndham Hotels & Resorts is being referred to more favorably in the news media.

Company Overall Sentiment
Playa Hotels & Resorts Neutral
Wyndham Hotels & Resorts Positive

74.6% of Playa Hotels & Resorts shares are owned by institutional investors. Comparatively, 93.5% of Wyndham Hotels & Resorts shares are owned by institutional investors. 9.7% of Playa Hotels & Resorts shares are owned by insiders. Comparatively, 2.3% of Wyndham Hotels & Resorts shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Wyndham Hotels & Resorts has higher revenue and earnings than Playa Hotels & Resorts. Playa Hotels & Resorts is trading at a lower price-to-earnings ratio than Wyndham Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Playa Hotels & Resorts$938.57M1.77$73.81M$0.4927.51
Wyndham Hotels & Resorts$1.43B4.40$193M$2.4933.70

Playa Hotels & Resorts has a beta of 0.63, indicating that its stock price is 37% less volatile than the S&P 500. Comparatively, Wyndham Hotels & Resorts has a beta of 0.64, indicating that its stock price is 36% less volatile than the S&P 500.

Wyndham Hotels & Resorts has a consensus price target of $96.09, suggesting a potential upside of 14.51%. Given Wyndham Hotels & Resorts' stronger consensus rating and higher probable upside, analysts clearly believe Wyndham Hotels & Resorts is more favorable than Playa Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Playa Hotels & Resorts
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Wyndham Hotels & Resorts
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

Wyndham Hotels & Resorts has a net margin of 13.40% compared to Playa Hotels & Resorts' net margin of 6.92%. Wyndham Hotels & Resorts' return on equity of 69.44% beat Playa Hotels & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Playa Hotels & Resorts6.92% 14.09% 3.93%
Wyndham Hotels & Resorts 13.40%69.44%8.41%

Summary

Wyndham Hotels & Resorts beats Playa Hotels & Resorts on 15 of the 16 factors compared between the two stocks.

How does Playa Hotels & Resorts compare to Red Rock Resorts?

Playa Hotels & Resorts (NASDAQ:PLYA) and Red Rock Resorts (NASDAQ:RRR) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

Red Rock Resorts has a consensus target price of $67.67, suggesting a potential upside of 25.91%. Given Red Rock Resorts' stronger consensus rating and higher possible upside, analysts clearly believe Red Rock Resorts is more favorable than Playa Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Playa Hotels & Resorts
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Red Rock Resorts
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69

74.6% of Playa Hotels & Resorts shares are owned by institutional investors. Comparatively, 47.8% of Red Rock Resorts shares are owned by institutional investors. 9.7% of Playa Hotels & Resorts shares are owned by company insiders. Comparatively, 53.8% of Red Rock Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Red Rock Resorts had 13 more articles in the media than Playa Hotels & Resorts. MarketBeat recorded 13 mentions for Red Rock Resorts and 0 mentions for Playa Hotels & Resorts. Red Rock Resorts' average media sentiment score of 0.22 beat Playa Hotels & Resorts' score of 0.00 indicating that Red Rock Resorts is being referred to more favorably in the news media.

Company Overall Sentiment
Playa Hotels & Resorts Neutral
Red Rock Resorts Neutral

Red Rock Resorts has a net margin of 9.21% compared to Playa Hotels & Resorts' net margin of 6.92%. Red Rock Resorts' return on equity of 58.18% beat Playa Hotels & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Playa Hotels & Resorts6.92% 14.09% 3.93%
Red Rock Resorts 9.21%58.18%4.54%

Red Rock Resorts has higher revenue and earnings than Playa Hotels & Resorts. Red Rock Resorts is trading at a lower price-to-earnings ratio than Playa Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Playa Hotels & Resorts$938.57M1.77$73.81M$0.4927.51
Red Rock Resorts$1.51B3.73$188.07M$3.1117.28

Playa Hotels & Resorts has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500. Comparatively, Red Rock Resorts has a beta of 1.35, indicating that its share price is 35% more volatile than the S&P 500.

Summary

Red Rock Resorts beats Playa Hotels & Resorts on 14 of the 16 factors compared between the two stocks.

How does Playa Hotels & Resorts compare to Atour Lifestyle?

Playa Hotels & Resorts (NASDAQ:PLYA) and Atour Lifestyle (NASDAQ:ATAT) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, risk, earnings, institutional ownership, dividends, analyst recommendations, valuation and profitability.

Atour Lifestyle has a consensus price target of $48.00, suggesting a potential upside of 25.56%. Given Atour Lifestyle's stronger consensus rating and higher probable upside, analysts plainly believe Atour Lifestyle is more favorable than Playa Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Playa Hotels & Resorts
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Atour Lifestyle
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89

74.6% of Playa Hotels & Resorts shares are held by institutional investors. Comparatively, 17.8% of Atour Lifestyle shares are held by institutional investors. 9.7% of Playa Hotels & Resorts shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Atour Lifestyle had 2 more articles in the media than Playa Hotels & Resorts. MarketBeat recorded 2 mentions for Atour Lifestyle and 0 mentions for Playa Hotels & Resorts. Atour Lifestyle's average media sentiment score of 0.67 beat Playa Hotels & Resorts' score of 0.00 indicating that Atour Lifestyle is being referred to more favorably in the news media.

Company Overall Sentiment
Playa Hotels & Resorts Neutral
Atour Lifestyle Positive

Atour Lifestyle has a net margin of 16.58% compared to Playa Hotels & Resorts' net margin of 6.92%. Atour Lifestyle's return on equity of 46.96% beat Playa Hotels & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Playa Hotels & Resorts6.92% 14.09% 3.93%
Atour Lifestyle 16.58%46.96%18.90%

Playa Hotels & Resorts has a beta of 0.63, indicating that its stock price is 37% less volatile than the S&P 500. Comparatively, Atour Lifestyle has a beta of 0.72, indicating that its stock price is 28% less volatile than the S&P 500.

Atour Lifestyle has higher revenue and earnings than Playa Hotels & Resorts. Atour Lifestyle is trading at a lower price-to-earnings ratio than Playa Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Playa Hotels & Resorts$938.57M1.77$73.81M$0.4927.51
Atour Lifestyle$1.40B3.77$231.80M$1.6223.60

Summary

Atour Lifestyle beats Playa Hotels & Resorts on 13 of the 16 factors compared between the two stocks.

How does Playa Hotels & Resorts compare to Wingstop?

Playa Hotels & Resorts (NASDAQ:PLYA) and Wingstop (NASDAQ:WING) are both restaurants, hotels, motels companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk.

Wingstop has lower revenue, but higher earnings than Playa Hotels & Resorts. Playa Hotels & Resorts is trading at a lower price-to-earnings ratio than Wingstop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Playa Hotels & Resorts$938.57M1.77$73.81M$0.4927.51
Wingstop$709.48M5.18$174.27M$4.0233.55

Playa Hotels & Resorts has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500. Comparatively, Wingstop has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500.

In the previous week, Wingstop had 28 more articles in the media than Playa Hotels & Resorts. MarketBeat recorded 28 mentions for Wingstop and 0 mentions for Playa Hotels & Resorts. Wingstop's average media sentiment score of 0.20 beat Playa Hotels & Resorts' score of 0.00 indicating that Wingstop is being referred to more favorably in the news media.

Company Overall Sentiment
Playa Hotels & Resorts Neutral
Wingstop Neutral

Wingstop has a consensus price target of $282.41, indicating a potential upside of 109.38%. Given Wingstop's stronger consensus rating and higher probable upside, analysts clearly believe Wingstop is more favorable than Playa Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Playa Hotels & Resorts
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Wingstop
1 Sell rating(s)
5 Hold rating(s)
26 Buy rating(s)
2 Strong Buy rating(s)
2.85

Wingstop has a net margin of 15.77% compared to Playa Hotels & Resorts' net margin of 6.92%. Playa Hotels & Resorts' return on equity of 14.09% beat Wingstop's return on equity.

Company Net Margins Return on Equity Return on Assets
Playa Hotels & Resorts6.92% 14.09% 3.93%
Wingstop 15.77%-16.22%17.12%

74.6% of Playa Hotels & Resorts shares are held by institutional investors. 9.7% of Playa Hotels & Resorts shares are held by company insiders. Comparatively, 0.5% of Wingstop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Wingstop beats Playa Hotels & Resorts on 13 of the 17 factors compared between the two stocks.

How does Playa Hotels & Resorts compare to Shake Shack?

Playa Hotels & Resorts (NASDAQ:PLYA) and Shake Shack (NYSE:SHAK) are both restaurants, hotels, motels companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk.

74.6% of Playa Hotels & Resorts shares are held by institutional investors. Comparatively, 86.1% of Shake Shack shares are held by institutional investors. 9.7% of Playa Hotels & Resorts shares are held by company insiders. Comparatively, 8.5% of Shake Shack shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Shake Shack had 29 more articles in the media than Playa Hotels & Resorts. MarketBeat recorded 29 mentions for Shake Shack and 0 mentions for Playa Hotels & Resorts. Shake Shack's average media sentiment score of 0.16 beat Playa Hotels & Resorts' score of 0.00 indicating that Shake Shack is being referred to more favorably in the news media.

Company Overall Sentiment
Playa Hotels & Resorts Neutral
Shake Shack Neutral

Playa Hotels & Resorts has higher earnings, but lower revenue than Shake Shack. Playa Hotels & Resorts is trading at a lower price-to-earnings ratio than Shake Shack, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Playa Hotels & Resorts$938.57M1.77$73.81M$0.4927.51
Shake Shack$1.49B1.99$45.72M$1.0963.75

Shake Shack has a consensus price target of $116.17, indicating a potential upside of 67.18%. Given Shake Shack's stronger consensus rating and higher probable upside, analysts clearly believe Shake Shack is more favorable than Playa Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Playa Hotels & Resorts
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Shake Shack
0 Sell rating(s)
14 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.54

Playa Hotels & Resorts has a net margin of 6.92% compared to Shake Shack's net margin of 3.16%. Playa Hotels & Resorts' return on equity of 14.09% beat Shake Shack's return on equity.

Company Net Margins Return on Equity Return on Assets
Playa Hotels & Resorts6.92% 14.09% 3.93%
Shake Shack 3.16%11.08%3.23%

Playa Hotels & Resorts has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500. Comparatively, Shake Shack has a beta of 1.78, indicating that its share price is 78% more volatile than the S&P 500.

Summary

Shake Shack beats Playa Hotels & Resorts on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PLYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PLYA vs. The Competition

Export
MetricPlaya Hotels & ResortsHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$1.66B$16.84B$7.27B$12.14B
Dividend YieldN/A2.21%2.87%5.24%
P/E Ratio27.5116.0916.8227.00
Price / Sales1.772.703.7176.45
Price / Cash9.8814.6414.8853.97
Price / Book3.408.083.786.89
Net Income$73.81M$513.09M$267.38M$333.11M

Playa Hotels & Resorts Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PLYA
Playa Hotels & Resorts
N/A$13.48
flat		N/AN/A$1.66B$938.57M27.5113,000
WH
Wyndham Hotels & Resorts
4.1917 of 5 stars		$85.46
+0.1%		$95.64
+11.9%		+0.7%$6.40B$1.43B34.602,000
RRR
Red Rock Resorts
4.1837 of 5 stars		$55.53
+2.0%		$70.64
+27.2%		+22.2%$5.72B$2.01B17.749,500
ATAT
Atour Lifestyle
4.7503 of 5 stars		$37.34
+1.2%		$48.00
+28.5%		+43.8%$5.10B$1.40B23.055,488
WING
Wingstop
4.5546 of 5 stars		$173.32
-2.5%		$302.62
+74.6%		-50.1%$4.86B$696.85M28.051,367

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This page (NASDAQ:PLYA) was last updated on 5/8/2026 by MarketBeat.com Staff.
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