Priority Technology (PRTH) Stock Price, News & Analysis

Company Overview

Priority Technology Holdings, Inc. is a payments technology company that provides payment processing and merchant services to businesses, financial institutions and software providers. Its platform supports card, digital and alternative payment acceptance, transaction processing, merchant onboarding, reporting and related payment operations.

The company serves small and midsize businesses, enterprise merchants and software platforms through integrated and embedded payment solutions. Its offerings are designed to help organizations incorporate payments into business-management software and workflows, while also providing tools such as billing, invoicing, data reporting, risk management and access to business financing solutions.

Priority Technology was founded in 2005 and is headquartered in Alpharetta, Georgia. The company primarily serves customers in the United States and became a publicly traded company through a business combination with FinTech Acquisition Corp. in 2018. Thomas Priore, who founded Priority Technology, serves as its chairman and chief executive officer.

Key Stats

• Today's Range: $7.82 to $7.84
• 50-Day Range: $5.18 to $7.82
• 52-Week Range: $4.44 to $7.87
• Volume: 262,355 shs
• Average Volume: 2.40 million shs
• Market Capitalization: $644.68 million
• P/E Ratio: 6.98
• Dividend Yield: N/A
• Price Target: $8.59
• Consensus Rating: Hold

Priority Technology Stock Analysis - MarketRank™

Priority Technology scored higher than 58% of companies evaluated by MarketBeat, and ranked 572nd out of 855 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Hold

Consensus Rating

Priority Technology has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 2 buy ratings, 6 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Priority Technology is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Priority Technology has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 13.82%

Earnings Growth

Earnings for Priority Technology are expected to grow by 13.82% in the coming year, from $1.23 to $1.40 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Priority Technology is 11.33, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.70.

Price to Earnings Ratio vs. Sector

The P/E ratio of Priority Technology is 11.33, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.69.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.43% of the float of Priority Technology has been sold short.

Short Interest Ratio / Days to Cover

Priority Technology has a short interest ratio ("days to cover") of 0.62, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Priority Technology has recently increased by 12.97%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Priority Technology does not currently pay a dividend.

Dividend Growth

Priority Technology does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.42

News Sentiment

Priority Technology has a news sentiment score of 0.42. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.67 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Priority Technology this week, compared to 3 articles on an average week.

Search Interest

Only 2 people have searched for PRTH on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

4 people have added Priority Technology to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Priority Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

59.42% of the stock of Priority Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

11.52% of the stock of Priority Technology is held by institutions.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/16/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Financial Services
• Sub-Industry: Transaction & Payment Processing Services
• Current Symbol: NASDAQ:PRTH
• Previous Symbol: NASDAQ:PRTH
• CIK: 1653558
• Web: www.prioritycommerce.com
• Phone: (800) 935-5961
• Fax: N/A
• Employees: 1,200
• Year Founded: 2005

Price Target and Rating

• Average Price Target for Priority Technology: $8.59
• High Price Target: $11.00
• Low Price Target: $7.00
• Potential Upside/Downside: +9.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.69
• Trailing P/E Ratio: 11.33
• Forward P/E Ratio: 6.36
• P/E Growth: N/A
• Net Income: $55.68 million
• Net Margins: 5.61%
• Pretax Margin: 4.75%
• Return on Equity: -104.91%
• Return on Assets: 3.87%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.10
• Quick Ratio: 1.10

Sales & Book Value

• Annual Sales: $953.01 million
• Price / Sales: 0.68
• Cash Flow: $1.82 per share
• Price / Cash Flow: 4.30
• Book Value: ($1.13) per share
• Price / Book: -6.92

Miscellaneous

• Outstanding Shares: 82,440,000
• Free Float: 33,454,000
• Market Cap: $644.68 million
• Optionable: Not Optionable
• Beta: 1.58