PubMatic is a cloud-based digital advertising technology company that provides a supply-side platform (SSP) enabling publishers to automate and optimize the sale of their ad inventory across display, mobile, video and connected TV channels. Its core offerings include real-time bidding infrastructure, header bidding solutions under the OpenWrap brand and data analytics tools that deliver actionable insights on audience engagement and monetization performance. By facilitating seamless auctions and providing transparent reporting, PubMatic helps publishers maximize yield while improving buyer experiences.
Founded in 2006 by Rajeev Goel and a team of ad-tech veterans, PubMatic grew from an early entrant in programmatic selling to a publicly traded company, listing on the Nasdaq (symbol: PUBM) in December 2020. Since inception, the company has prioritized platform scalability and innovation, broadening its capabilities to support emerging formats such as programmatic digital audio and advanced connected TV integration. PubMatic’s open internet ethos underpins strategic partnerships with both demand-side and supply-side players, reinforcing data integrity and operational efficiency across the ecosystem.
With a global footprint spanning North America, Europe, Asia-Pacific and Latin America, PubMatic maintains regional offices in key markets including Redwood City, New York, London, Singapore and Mumbai. These local teams work closely with digital publishers, ad networks and app developers to tailor solutions for diverse media environments. Under the leadership of co-founder and CEO Rajeev Goel, PubMatic continues to invest in privacy-compliant technologies and programmatic innovations designed to support publishers’ revenue goals and deliver relevant, quality advertising experiences to audiences worldwide.
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