RideNow Group (RDNW) Stock Price, News & Analysis

Company Overview

RumbleOn, Inc. primarily operates as a powersports retailer in the United States. It operates in two segments, Powersports and Vehicle Transportation Services. The Powersports segment provides new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles, and other powersports products. It also offers parts, apparel, accessories, finance and insurance products and services, and aftermarket products, as well as repair and maintenance services. The Vehicle Transportation Services segment provides asset-light transportation brokerage services facilitating automobile transportation. The company was formerly known as Smart Server, Inc. and changed its name to RumbleOn, Inc. in February 2017. The company was incorporated in 2013 and is based in Irving, Texas.

Key Stats

• Today's Range: $4.44 to $4.80
• 50-Day Range: $4.45 to $6.23
• 52-Week Range: $4.43 to $8.55
• Volume: 85,621 shs
• Average Volume: 64,227 shs
• Market Capitalization: $173.59 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $6.75
• Consensus Rating: Reduce

RideNow Group Stock Analysis - MarketRank™

RideNow Group scored higher than 30% of companies evaluated by MarketBeat, and ranked 394th out of 479 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Reduce

Consensus Rating

RideNow Group has received a consensus rating of Reduce. The company's average rating score is 1.75, and is based on no strong buy ratings, no buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

RideNow Group has a consensus price target of $6.75, representing about 51.7% upside from its current price of $4.45.

Amount of Analyst Coverage

RideNow Group has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of RideNow Group is -9.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of RideNow Group is -9.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.38% of the float of RideNow Group has been sold short.

Short Interest Ratio / Days to Cover

RideNow Group has a short interest ratio ("days to cover") of 27.53, which indicates bearish sentiment.

Change versus previous month

Short interest in RideNow Group has recently increased by 0.12%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

RideNow Group does not currently pay a dividend.

Dividend Growth

RideNow Group does not have a long track record of dividend growth.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.13

News Sentiment

RideNow Group has a news sentiment score of 0.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.52 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 18 news articles for RideNow Group this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RideNow Group insiders have not sold or bought any company stock.

Percentage Held by Insiders

55.30% of the stock of RideNow Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

66.14% of the stock of RideNow Group is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 11/10/2026
• Today: 11/14/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Automotive Retail
• Current Symbol: NASDAQ:RDNW
• CIK: 1596961
• Web: www.rumbleon.com
• Phone: (214) 771-9952
• Fax: N/A
• Employees: 1,906
• Year Founded: 2013

Price Target and Rating

• Average Price Target for RideNow Group: $6.75
• High Price Target: $8.00
• Low Price Target: $5.50
• Potential Upside/Downside: +51.7%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.75
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.48)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$52.40 million
• Net Margins: -1.71%
• Pretax Margin: -1.67%
• Return on Equity: N/A
• Return on Assets: -2.52%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.11
• Quick Ratio: 0.27

Sales & Book Value

• Annual Sales: $1.08 billion
• Price / Sales: 0.16
• Cash Flow: $0.87 per share
• Price / Cash Flow: 5.14
• Book Value: ($0.57) per share
• Price / Book: -7.81

Miscellaneous

• Outstanding Shares: 39,010,000
• Free Float: 17,438,000
• Market Cap: $173.59 million
• Optionable: Optionable
• Beta: 1.34