Simply Good Foods (SMPL) Stock Price, News & Analysis

Company Overview

Simply Good Foods Company operates as a leading developer, manufacturer and marketer of nutrition products designed to address low-carbohydrate and high-protein dietary needs. Through its flagship brands, Quest Nutrition and Atkins Nutrition, the company offers a diverse portfolio of protein bars, crunch bars, ready-to-drink shakes, protein powders and snacks formulated to support weight management and active lifestyles. Its products emphasize clean ingredients, reduced sugar content and functional benefits aimed at health-conscious consumers.

The company’s products are distributed through multiple channels, including grocery stores, drug stores, mass merchandisers, specialty retailers, fitness centers and online platforms. While North America represents its largest market, Simply Good Foods has extended its footprint into Europe, Australia and New Zealand, leveraging partnerships with regional distributors to introduce its brands to new customer segments. The company continues to invest in e-commerce capabilities and direct-to-consumer initiatives to capitalize on growing digital sales and consumer demand for convenient, health-oriented offerings.

Formed in the early 2010s with the establishment of Quest Nutrition, the business expanded significantly following strategic acquisitions in the latter half of the decade. These transactions bolstered its product pipeline and market presence, allowing it to integrate Atkins Nutrition, a pioneer in low-carb living, into its portfolio. Headquartered in Denver, Colorado, the company maintains research and development centers focused on product innovation, ingredient science and quality assurance, ensuring that new items align with emerging nutrition trends and consumer preferences.

Simply Good Foods is guided by a seasoned leadership team with deep expertise in consumer packaged goods, nutrition science and global supply chain management. This executive group oversees brand marketing, product development, manufacturing operations and international expansion efforts. By combining its heritage in low-carbohydrate nutrition with a forward-looking approach to health and wellness, the company aims to drive sustained growth and maintain its position as a trusted provider of nutritious, performance-driven food solutions.

Key Stats

• Today's Range: $31.90 to $32.93
• 50-Day Range: $31.58 to $36.91
• 52-Week Range: $30.47 to $40.53
• Volume: 2.72 million shs
• Average Volume: 1.00 million shs
• Market Capitalization: $3.32 billion
• P/E Ratio: 23.00
• Dividend Yield: N/A
• Price Target: $39.71
• Consensus Rating: Moderate Buy

Simply Good Foods Stock Analysis - MarketRank™

Simply Good Foods scored higher than 68% of companies evaluated by MarketBeat, and ranked 81st out of 154 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Simply Good Foods has received a consensus rating of Moderate Buy. The company's average rating score is 2.57, and is based on 4 buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Simply Good Foods has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 11.80%

Earnings Growth

Earnings for Simply Good Foods are expected to grow by 11.80% in the coming year, from $1.78 to $1.99 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Simply Good Foods is 23.00, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.86.

Price to Earnings Ratio vs. Sector

The P/E ratio of Simply Good Foods is 23.00, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 19.78.

Price to Earnings Growth Ratio

Simply Good Foods has a PEG Ratio of 3.01. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Simply Good Foods has a P/B Ratio of 1.81. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.56% of the float of Simply Good Foods has been sold short.

Short Interest Ratio / Days to Cover

Simply Good Foods has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Simply Good Foods has recently decreased by 0.47%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Simply Good Foods does not currently pay a dividend.

Dividend Growth

Simply Good Foods does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Simply Good Foods is 25.17%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Simply Good Foods will have a dividend payout ratio of 18.09% next year. This indicates that Simply Good Foods will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.56% of the float of Simply Good Foods has been sold short.

Short Interest Ratio / Days to Cover

Simply Good Foods has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Simply Good Foods has recently decreased by 0.47%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.25

News Sentiment

Simply Good Foods has a news sentiment score of 1.25. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.89 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 22 news articles for Simply Good Foods this week, compared to 6 articles on an average week.

Search Interest

2 people have searched for SMPL on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Simply Good Foods insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 9.35% of the stock of Simply Good Foods is held by insiders.

Percentage Held by Institutions

88.45% of the stock of Simply Good Foods is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SMPL Stock Analysis - Frequently Asked Questions

How have SMPL shares performed this year?

Simply Good Foods' stock was trading at $38.98 at the beginning of 2025. Since then, SMPL stock has decreased by 15.6% and is now trading at $32.89.

How were Simply Good Foods' earnings last quarter?

The Simply Good Foods Company (NASDAQ:SMPL) issued its earnings results on Thursday, July, 10th. The financial services provider reported $0.51 EPS for the quarter, beating the consensus estimate of $0.50 by $0.01. The business's revenue for the quarter was up 13.8% on a year-over-year basis.
Read the conference call transcript.

Who are Simply Good Foods' major shareholders?

Simply Good Foods' top institutional investors include Exchange Traded Concepts LLC (0.05%), Diversified Trust Co (0.03%) and NorthCrest Asset Manangement LLC (0.01%). Insiders that own company stock include Brian K Ratzan, Joseph Scalzo, Robert G Montgomery, Timothy Richard Kraft, Geoff E Tanner, Jill M Short, Susan Hunsberger, Jeremy Scott Ivie, Timothy Allen Matthews, James D White and Stuart E Jr Heflin.
View institutional ownership trends.

How do I buy shares of Simply Good Foods?

Shares of SMPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Simply Good Foods own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Simply Good Foods investors own include Chevron (CVX), American Water Works (AWK), Bristol Myers Squibb (BMY), Humana (HUM), Comcast (CMCSA), Waste Connections (WCN) and The RMR Group (RMR).

Company Calendar

• Last Earnings: 7/10/2025
• Today: 7/13/2025
• Fiscal Year End: 8/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: FOOD - CONFECTNRY
• Sub-Industry: Thrifts & Mortgage Finance
• Current Symbol: NASDAQ:SMPL
• CIK: 1702744
• Web: www.thesimplygoodfoodscompany.com
• Phone: (303) 633-2840
• Fax: N/A
• Employees: 260
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Simply Good Foods: $39.71
• High Price Target: $47.00
• Low Price Target: $36.00
• Potential Upside/Downside: +20.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.57
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.43
• Trailing P/E Ratio: 23.00
• Forward P/E Ratio: 18.48
• P/E Growth: 3.01
• Net Income: $139.31 million
• Net Margins: 9.97%
• Pretax Margin: 13.19%
• Return on Equity: 10.29%
• Return on Assets: 7.58%

Debt

• Debt-to-Equity Ratio: 0.14
• Current Ratio: 3.95
• Quick Ratio: 2.70

Sales & Book Value

• Annual Sales: $1.46 billion
• Price / Sales: 2.28
• Cash Flow: $2.03 per share
• Price / Cash Flow: 16.21
• Book Value: $18.22 per share
• Price / Book: 1.81

Miscellaneous

• Outstanding Shares: 101,018,000
• Free Float: 91,573,000
• Market Cap: $3.32 billion
• Optionable: Optionable
• Beta: 0.68