Sonos (SONO) News Today $10.59 +0.12 (+1.15%) Closing price 05/29/2025 04:00 PM EasternExtended Trading$10.49 -0.10 (-0.94%) As of 05/29/2025 04:20 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why is Sonos Up Today?Sonos, Inc. (SONO) shares are trading higher today amid a wave of steep promotions across its wireless speaker and headphone lineup. Investors are weighing the potential sales lift from deep discounts against margin pressures from aggressive pricing. Major retailers (Amazon, Walmart) are offering all-time low prices on flagship products like the Sonos Beam Gen 2, Era 300, Era 100, Move 2, and Ace headphones, which could drive a surge in unit sales and market share. Best-ever price promotions and back-to-Black Friday deals may attract new customers and boost overall brand visibility. Discounts span Sonos’s core portfolio, reflecting routine seasonal and competitive retail cycles rather than isolated markdowns. Extended, across-the-board discounting risks compressing average selling prices and gross margins if not offset by higher volumes. Aggressive promotional activity may signal elevated inventory levels or slower organic demand, raising margin concerns for upcoming quarters. Posted 6h agoAI Generated. May Contain Errors. SONO Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 Time Period Sonos home speakers are up to 26 percent off right nowMay 30 at 12:53 AM | msn.comSonos Just Discounted Its New Dolby Atmos Soundbar for the First TimeMay 29 at 7:53 PM | msn.comGrab Sonos Era 300 speakers while they're back to Black Friday pricing at AmazonMay 29 at 2:50 PM | msn.comWalmart Deals of the Day: Sonos' Premium Ace Headphones Drop to a Record LowMay 29 at 2:50 PM | msn.comThe Sonos Ace headphones have dropped to their best price at AmazonMay 29 at 9:48 AM | msn.comThe Sonos Era 100 is one of my favorite purchases, save $20 on it right now at AmazonMay 29 at 9:48 AM | msn.comSnag the Sonos Ace headphones at one of their sweetest deals yetMay 28 at 2:43 PM | msn.comSonos Is Having a Special Sale on Its Best Summer Speakers (Ends Soon)May 27 at 6:41 PM | msn.comD. E. Shaw & Co. Inc. Sells 32,306 Shares of Sonos, Inc. (NASDAQ:SONO)D. E. Shaw & Co. Inc. trimmed its stake in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) by 51.1% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 30,929 shares of the company's stock after selling 32May 27 at 3:31 AM | marketbeat.comBank of America Corp DE Sells 240,583 Shares of Sonos, Inc. (NASDAQ:SONO)Bank of America Corp DE lowered its position in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) by 31.5% in the fourth quarter, according to its most recent disclosure with the SEC. The institutional investor owned 523,810 shares of the company's stock after selling 240,583 shares during the quaMay 27 at 3:14 AM | marketbeat.comSonos, Inc. (NASDAQ:SONO) Shares Sold by Millennium Management LLCMillennium Management LLC trimmed its holdings in Sonos, Inc. (NASDAQ:SONO - Free Report) by 51.5% in the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 807,202 shares of the company's stock after selling 855,May 26, 2025 | marketbeat.comDeutsche Bank AG Has $1.72 Million Stake in Sonos, Inc. (NASDAQ:SONO)Deutsche Bank AG reduced its stake in Sonos, Inc. (NASDAQ:SONO - Free Report) by 33.5% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 114,496 shares of the company's stock after selling 57,654 shares durMay 26, 2025 | marketbeat.comBNP Paribas Financial Markets Sells 93,783 Shares of Sonos, Inc. (NASDAQ:SONO)BNP Paribas Financial Markets lessened its position in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) by 72.4% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 35,784 shares of the company's stock after sellMay 26, 2025 | marketbeat.comThe Awesome Sonos Roam 2 Speaker Is $45 off Right NowMay 25, 2025 | msn.comSonos Roam 2 Just Price Slashed, and here’s where to get itMay 23, 2025 | msn.comMan Group plc Sells 58,765 Shares of Sonos, Inc. (NASDAQ:SONO)Man Group plc cut its stake in Sonos, Inc. (NASDAQ:SONO - Free Report) by 14.8% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 337,019 shares of the company's stock after selling 58,765 shares during the peMay 23, 2025 | marketbeat.comLazard Asset Management LLC Invests $927,000 in Sonos, Inc. (NASDAQ:SONO)Lazard Asset Management LLC purchased a new position in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor purchased 61,640 shares of the company's stock, valueMay 23, 2025 | marketbeat.comThis ultra-portable Sonos Bluetooth speaker just hit its lowest priceMay 22, 2025 | msn.comSonos Is Having a Rare Sale on Its Best Summer-Ready SpeakersMay 22, 2025 | msn.comSonos, Inc. (NASDAQ:SONO) Position Boosted by Ameriprise Financial Inc.Ameriprise Financial Inc. lifted its stake in Sonos, Inc. (NASDAQ:SONO - Free Report) by 10.9% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 655,241 shares of the company's stock after purchasing aMay 22, 2025 | marketbeat.comSonos portable speakers are 25 percent off for Memorial DayMay 21, 2025 | msn.comSonos Announces Participation in Jefferies Public Technology ConferenceMay 21, 2025 | businesswire.comA Legendary British Hi-Fi Maker’s First Soundbar Looks Like a Serious Sonos RivalMay 21, 2025 | msn.comPoint72 Asset Management L.P. Invests $13.06 Million in Sonos, Inc. (NASDAQ:SONO)Point72 Asset Management L.P. purchased a new stake in Sonos, Inc. (NASDAQ:SONO - Free Report) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 868,130 shares of the company's stock, valued at approximaMay 21, 2025 | marketbeat.comSonos' popular portable speaker is $100 off, just in time for Memorial Day weekendMay 20, 2025 | msn.comThe Sonos Move 2 is back down to its best price ever ahead of Memorial DayMay 20, 2025 | msn.comSystematic Financial Management LP Buys 59,164 Shares of Sonos, Inc. (NASDAQ:SONO)Systematic Financial Management LP raised its stake in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) by 6.5% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 969,518 shares ofMay 20, 2025 | marketbeat.comFocus Partners Wealth Makes New $1.18 Million Investment in Sonos, Inc. (NASDAQ:SONO)Focus Partners Wealth acquired a new position in Sonos, Inc. (NASDAQ:SONO - Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm acquired 78,669 shares of the company's stock, valued at approximately $1,183,000. Focus PartnMay 20, 2025 | marketbeat.comThe Sonos Roam 2 is now cheaper than the AirPods 4May 19, 2025 | msn.comStadium Capital Management LLC Reduces Stake in Sonos, Inc. (NASDAQ:SONO)Stadium Capital Management LLC lessened its holdings in Sonos, Inc. (NASDAQ:SONO - Free Report) by 84.2% during the fourth quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 104,456 shares of the company's stock after selling 555,035 shareMay 18, 2025 | marketbeat.comOMERS ADMINISTRATION Corp Sells 66,200 Shares of Sonos, Inc. (NASDAQ:SONO)OMERS ADMINISTRATION Corp cut its position in Sonos, Inc. (NASDAQ:SONO - Free Report) by 39.8% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 100,200 shares of the company's stock after selling 66,200 sMay 18, 2025 | marketbeat.comBring the bass to your living room with $300 off the Sonos Arc soundbarMay 16, 2025 | msn.com65,000 Shares in Sonos, Inc. (NASDAQ:SONO) Purchased by OCONNOR A Distinct Business Unit of UBS ASSET MANAGEMENT AMERICAS LLCOCONNOR A Distinct Business Unit of UBS ASSET MANAGEMENT AMERICAS LLC acquired a new stake in Sonos, Inc. (NASDAQ:SONO - Free Report) during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor acquired 65,000 sharMay 16, 2025 | marketbeat.comBaird Financial Group Inc. Invests $1.23 Million in Sonos, Inc. (NASDAQ:SONO)Baird Financial Group Inc. acquired a new position in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund acquired 81,680 shares of the company's stock, valued at approximately $1,228,May 16, 2025 | marketbeat.comNorthern Trust Corp Has $19.82 Million Position in Sonos, Inc. (NASDAQ:SONO)Northern Trust Corp increased its holdings in shares of Sonos, Inc. (NASDAQ:SONO - Free Report) by 9.0% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 1,317,712 shares of the company's stock after purcMay 16, 2025 | marketbeat.comI COMPARED THEM ALL! Sonos Ace vs Apple vs Sony XM5 vs Bose QC Ultra!May 16, 2025 | msn.comWiiM sets sights squarely on Sonos with its latest productsMay 15, 2025 | msn.comDenon Takes Shots At Sonos In Multi-Room Speaker WarMay 15, 2025 | forbes.comThe Sonos Ace wireless headphones are down to $349, their best price everMay 15, 2025 | msn.comBalyasny Asset Management L.P. Makes New $2.13 Million Investment in Sonos, Inc. (NASDAQ:SONO)Balyasny Asset Management L.P. purchased a new position in Sonos, Inc. (NASDAQ:SONO - Free Report) during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm purchased 141,257 shares of the company's stock, valued at approximately $May 15, 2025 | marketbeat.comCan you hear that? Sonos just made it easier to actually listen to what people say in moviesMay 14, 2025 | msn.comThis Speaker Has One Thing Sonos' Era 100 Doesn't: a TouchscreenMay 14, 2025 | msn.comJacobs Levy Equity Management Inc. Increases Holdings in Sonos, Inc. (NASDAQ:SONO)Jacobs Levy Equity Management Inc. raised its position in Sonos, Inc. (NASDAQ:SONO - Free Report) by 14.7% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 3,187,522 shares of the company's stock after buyingMay 14, 2025 | marketbeat.comSonos has added AI-powered speech clarity updates to this Dolby Atmos soundbarMay 14, 2025 | msn.comSonos CEO says the company didn’t understand the real worldMay 13, 2025 | 9to5mac.comThe Sonos Ace headphones are down to their lowest-ever price at AmazonMay 13, 2025 | msn.comSonos, Inc. (NASDAQ:SONO) Shares Sold by Hsbc Holdings PLCHsbc Holdings PLC cut its position in Sonos, Inc. (NASDAQ:SONO - Free Report) by 76.3% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 18,826 shares of the company's stock after selling 60,468 shares duringMay 12, 2025 | marketbeat.comTudor Investment Corp ET AL Buys Shares of 27,011 Sonos, Inc. (NASDAQ:SONO)Tudor Investment Corp ET AL purchased a new position in Sonos, Inc. (NASDAQ:SONO - Free Report) during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm purchased 27,011 shares of the company's stock, valued at approximately $406,000.May 11, 2025 | marketbeat.comOne Year From Software Fiasco, Sonos Can Still Carry a TuneMay 10, 2025 | wsj.comSonos (NASDAQ:SONO) Given New $15.00 Price Target at Rosenblatt SecuritiesRosenblatt Securities decreased their target price on Sonos from $18.00 to $15.00 and set a "buy" rating for the company in a research report on Thursday.May 10, 2025 | marketbeat.com Get Sonos News Delivered to You Automatically Sign up to receive the latest news and ratings for SONO and its competitors with MarketBeat's FREE daily newsletter. Email Address SONO Media Mentions By Week SONO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SONO News Sentiment▼0.610.88▲Average Consumer Discretionary News Sentiment SONO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SONO Articles This Week▼1610▲SONO Articles Average Week Get Sonos News Delivered to You Automatically Sign up to receive the latest news and ratings for SONO and its competitors with MarketBeat's FREE daily newsletter. 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