TripAdvisor is an online travel platform that connects travelers with reviews, insights, and reservation services for accommodations, restaurants, attractions and transportation options. Through its website and mobile applications, the company aggregates user-generated content alongside professional editorial guides to help consumers research and book travel experiences. TripAdvisor’s meta-search engine compares prices from third-party booking sites, enabling users to secure accommodations, flights, vacation rentals and tours at competitive rates.
The company’s core offerings include TripAdvisor Reviews, which features millions of user-submitted ratings and photographs, TripAdvisor Rentals for short-term vacation properties, and Viator, a marketplace for guided tours and activities. Additional services span restaurant reservations via strategic partnerships and a subscription-based loyalty program that provides members with exclusive savings on select hotel stays. Advertising solutions allow hospitality and tourism businesses to reach targeted audiences by promoting listings, sponsored placements and display ads across TripAdvisor’s extensive travel network.
Founded in 2000 by Stephen Kaufer, Langley Steinert and co-founders, TripAdvisor grew rapidly after launching its first customer reviews in 2001. The company became part of Expedia Group in 2004 and later completed its initial public offering in 2011, separating as an independent publicly traded entity. Over the years, TripAdvisor has expanded its portfolio through acquisitions such as Viator in 2014 and Bokun in 2018, reinforcing its position in the experiences and tour-booking segment.
Headquartered in Needham, Massachusetts, TripAdvisor maintains a global presence with localized websites in more than 49 markets and support for over 28 languages. The company’s executive leadership is guided by co-founder and former CEO Stephen Kaufer, who steered TripAdvisor through its early growth phases, and current CEO Matt Goldberg, who oversees product innovation and international expansion. The board and management team continue to focus on enhancing platform functionality, growing user engagement and forging partnerships to bolster TripAdvisor’s reputation as a leading travel resource.
AI Generated. May Contain Errors.