Ulta Beauty (ULTA) News Today $522.12 -12.69 (-2.37%) As of 01:41 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Ulta Beauty Down Today?Toggle Visibility of Why Is Ulta Beauty Down Today?Ulta Beauty Inc. (NASDAQ:ULTA) shares are trading lower amid a mix of expansion news, analyst estimate revisions and shifts in market sentiment. Positive Sentiment: Ulta is advancing its international footprint with plans to expand into the Middle East, aiming to tap growing demand in key GCC markets. Inside Ulta’s expansion to the Middle East Positive Sentiment: Short interest in ULTA fell 21.1% in August, reducing bearish pressure as fewer shares are being bet against. Ulta Beauty Inc. Short Interest Down 21.1% in August Positive Sentiment: Zacks Research analysts raised earnings estimates for multiple upcoming quarters—Q4 2026, Q1 2027, Q3 2027 and Q1 2028—signaling stronger profitability expectations. Zacks Research Earnings Upgrades Neutral Sentiment: Despite recent underperformance versus the Nasdaq, analysts remain moderately optimistic about ULTA’s long-term growth. Is Ulta Beauty Stock Underperforming the Nasdaq? Neutral Sentiment: A celebrity fashion feature on Shakira’s pink lace jumpsuit carries no direct relevance to Ulta’s operations. Shakira Exposes Her Pink Lace Bra in a Matching Plunging Jumpsuit Neutral Sentiment: Local retail news noted three new leases signed at Westridge Center; none involve Ulta directly. 3 stores sign leases for Westridge Center spaces Negative Sentiment: One Zacks note trimmed Q3 2026 EPS estimates slightly, hinting at potential near-term margin pressures. Zacks Research Q3 2026 Estimate Cut Overall, while longer-term growth drivers remain intact, today's weaker trading reflects concerns around short-term earnings headwinds.Posted 46m agoAI Generated. May Contain Errors. ULTA Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 Time Period Is Ulta Beauty Stock Underperforming the Nasdaq?4 hours ago | barchart.comUlta Beauty Inc. (NASDAQ:ULTA) Short Interest Down 21.1% in August4 hours ago | marketbeat.comContravisory Investment Management Inc. Purchases 1,180 Shares of Ulta Beauty Inc. $ULTASeptember 19 at 7:52 AM | marketbeat.comUlta Beauty Inc. $ULTA Stock Position Boosted by Swedbank ABSeptember 19 at 6:15 AM | marketbeat.comBaader Bank Aktiengesellschaft Takes Position in Ulta Beauty Inc. $ULTASeptember 19 at 6:02 AM | marketbeat.comFulton Bank N.A. Has $1.01 Million Holdings in Ulta Beauty Inc. $ULTASeptember 19 at 4:59 AM | marketbeat.comSecure Asset Management LLC Purchases Shares of 862 Ulta Beauty Inc. $ULTASeptember 19 at 4:30 AM | marketbeat.comSunpointe LLC Acquires Shares of 3,160 Ulta Beauty Inc. $ULTASeptember 18 at 6:14 AM | marketbeat.comSivia Capital Partners LLC Takes Position in Ulta Beauty Inc. $ULTASeptember 18 at 4:56 AM | marketbeat.comBerkshire Bank Buys Shares of 492 Ulta Beauty Inc. $ULTASeptember 18 at 4:46 AM | marketbeat.comPallas Capital Advisors LLC Has $1.99 Million Stock Position in Ulta Beauty Inc. $ULTASeptember 18 at 4:39 AM | marketbeat.comUlta Beauty Inc. $ULTA Shares Sold by Goelzer Investment Management Inc.September 18 at 4:20 AM | marketbeat.comBuckhead retail roundup: Yoga studio, children's museum and beauty store in the worksSeptember 17 at 4:48 PM | bizjournals.comGlobal Beauty Brands Have Struggled. Some Could Make a Comeback.September 17 at 4:48 PM | msn.comVoya Investment Management LLC Decreases Stake in Ulta Beauty Inc. $ULTASeptember 17 at 3:26 AM | marketbeat.comHow Online Beauty Marketplaces Are Changing the Pace of RetailSeptember 16 at 3:24 PM | msn.comHurry! Ulta’s 21 Days of Beauty at Target ends Sept. 18 - Don’t miss these dealsSeptember 16 at 5:20 AM | msn.com487 Shares in Ulta Beauty Inc. $ULTA Bought by OMNI 360 Wealth Inc.September 16 at 4:39 AM | marketbeat.comUlta Beauty Inc. $ULTA Shares Sold by HBW Advisory Services LLCSeptember 15, 2025 | marketbeat.comFirst Hawaiian Bank Purchases 519 Shares of Ulta Beauty Inc. $ULTASeptember 15, 2025 | marketbeat.comStrs Ohio Buys Shares of 41,500 Ulta Beauty Inc. $ULTASeptember 15, 2025 | marketbeat.comJones Financial Companies Lllp Sells 24,626 Shares of Ulta Beauty Inc. $ULTASeptember 15, 2025 | marketbeat.comDynamic Technology Lab Private Ltd Sells 4,123 Shares of Ulta Beauty Inc. $ULTASeptember 15, 2025 | marketbeat.comIntegrity Alliance LLC. Takes $272,000 Position in Ulta Beauty Inc. $ULTASeptember 15, 2025 | marketbeat.comUlta Beauty: Uber-Sephora Deal Is A Big Threat (Rating Downgrade)September 14, 2025 | seekingalpha.comSwedbank AB Increases Stock Holdings in Ulta Beauty Inc. $ULTASeptember 14, 2025 | marketbeat.comUlta Beauty Inc. $ULTA Shares Purchased by Advisors Capital Management LLCSeptember 14, 2025 | marketbeat.comUBS AM A Distinct Business Unit of UBS Asset Management Americas LLC Increases Stock Holdings in Ulta Beauty Inc. $ULTASeptember 14, 2025 | marketbeat.comUnited Services Automobile Association Acquires Shares of 1,043 Ulta Beauty Inc. $ULTASeptember 14, 2025 | marketbeat.comMIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. Sells 1,103 Shares of Ulta Beauty Inc. $ULTASeptember 14, 2025 | marketbeat.comUlta Beauty Inc. (NASDAQ:ULTA) Receives Consensus Rating of "Moderate Buy" from AnalystsSeptember 14, 2025 | marketbeat.comMacy’s, Synopsys, Ulta, DuPont, MGM: Insider Stock Sales Unveiled!September 13, 2025 | tipranks.comMarketBeat Week in Review – 09/08 - 09/12 (ULTA)Markets had another strong week as inflaton data set the stage for the Federal Reserve’s meeting next week; a rate cut is expected but may already be priced in...September 13, 2025 | marketbeat.comUlta Beauty Inc. $ULTA Shares Sold by Strategic Financial Services Inc.September 13, 2025 | marketbeat.comGlenview Trust co Sells 768 Shares of Ulta Beauty Inc. $ULTASeptember 13, 2025 | marketbeat.comIlmarinen Mutual Pension Insurance Co Sells 12,500 Shares of Ulta Beauty Inc. $ULTASeptember 13, 2025 | marketbeat.comEmpowered Funds LLC Has $7.42 Million Position in Ulta Beauty Inc. $ULTASeptember 13, 2025 | marketbeat.comAshton Thomas Private Wealth LLC Increases Stock Holdings in Ulta Beauty Inc. $ULTASeptember 13, 2025 | marketbeat.comThe Highlight: Save Up To 50% Editor-Approved Formulas From Charlotte Tilbury, BondiBoost And MoreSeptember 12, 2025 | forbes.comDivi hair growth serum is 50% off for one day only during Ulta’s 21 Days of Beauty saleSeptember 12, 2025 | nj.comNJacksonville Beach Police seek help identifying Ulta Beauty theft suspectsSeptember 12, 2025 | yahoo.comOur managing editor swears by this celeb-loved device for a ‘snatched’ jawline — and it’s 50% off today onlySeptember 12, 2025 | msn.comUlta Beauty Inc. $ULTA Shares Acquired by UniSuper Management Pty LtdSeptember 12, 2025 | marketbeat.comUlta Beauty Inc. (NASDAQ:ULTA) Receives Average Rating of "Moderate Buy" from BrokeragesSeptember 12, 2025 | americanbankingnews.comBayforest Capital Ltd Invests $655,000 in Ulta Beauty Inc. $ULTASeptember 11, 2025 | marketbeat.comOptimize Financial Inc Boosts Stock Holdings in Ulta Beauty Inc. $ULTASeptember 11, 2025 | marketbeat.comUlta Beauty, Inc. (ULTA) Presents At Piper Sandler Growth Frontiers Conference (Transcript)September 10, 2025 | seekingalpha.comCécred's Latest Collection Is Beyoncé-Approved and it's Now at Ulta BeautySeptember 10, 2025 | msn.comMike Smith Sells 500 Shares of Ulta Beauty (NASDAQ:ULTA) StockSeptember 10, 2025 | marketbeat.comMBB Public Markets I LLC Takes Position in Ulta Beauty Inc. $ULTASeptember 10, 2025 | marketbeat.com Get Ulta Beauty News Delivered to You Automatically Sign up to receive the latest news and ratings for ULTA and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. ULTA News Sentiment▼1.480.85▲Average Retail/Wholesale News Sentiment ULTA News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. ULTA Articles This Week▼3746▲ULTA Articles Average Week Get the Latest News and Ratings for ULTA and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Ulta Beauty and its competitors. 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