Wilhelmina International Inc. is a global talent and modeling agency that provides talent representation and management services across the fashion, entertainment and corporate industries. The company’s core activities include scouting, developing and marketing models and influencers for print, runway, commercial, social media and celebrity endorsement campaigns. Its client roster spans emerging talent to established names in fashion photography, advertising and entertainment.
In addition to traditional model placement, Wilhelmina offers a suite of services that encompasses digital content creation, brand strategy, public relations support and licensing. The company works closely with fashion houses, beauty brands, media outlets and corporations to identify talent that aligns with specific campaign objectives. Beyond talent management, Wilhelmina’s business model extends to event production, multimedia licensing agreements and bespoke creative partnerships designed to enhance brand visibility.
Founded in 1967 by Wilhelmina Cooper, one of the first supermodels, the agency has grown from a single New York City office into a network that includes key fashion capitals such as Los Angeles, Miami, Chicago, London, Paris and Berlin. Over more than five decades, Wilhelmina has been instrumental in launching the careers of high-profile models and celebrities while adapting to industry trends such as digital influencer marketing and social media-driven talent discovery.
Today, Wilhelmina International is led by Chief Executive Officer Bradley Wackermann, whose tenure has emphasized diversification of service offerings and expansion into new markets. Under his direction, the agency continues to invest in digital platforms and data-driven talent scouting methods. With a seasoned leadership team and global footprint, Wilhelmina remains focused on delivering creative talent solutions to clients and opportunities for talent across the world.
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