ASAP, Inc. (NASDAQ: WTRH) is a technology-enabled platform that connects consumers with local restaurants and retailers for on-demand delivery and takeout services. Operating under the ASAP and Bite Squad brands, the company provides an online marketplace where users can browse menus, place orders, and track delivery in real time. Its service offerings extend beyond food, encompassing grocery, convenience items and alcoholic beverages in select markets.
ASAP’s platform leverages proprietary logistics software, mobile applications and analytics tools to optimize delivery routes, monitor driver performance and manage partner relationships. The company offers restaurants and retailers a white-label solution for digital ordering, enabling clients to augment their own in-house delivery capabilities or plug into ASAP’s network. Customers benefit from flexible delivery windows, contactless fulfillment options and integrated payment processing.
Founded in 2013 as Waitr, ASAP is headquartered in Covington, Louisiana, and serves more than 400 cities across the United States, with a concentration in the Southeast and select Midwestern and Southwestern markets. The company went public in 2018 and, in 2021, rebranded to ASAP, reflecting an expanded focus on rapid commerce fulfillment. ASAP is led by co-founder and Chief Executive Officer Robert Goshorn, who oversees strategic partnerships, technology development and market expansion initiatives.
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