BARK (BARK) Stock Price, News & Analysis

Company Overview

BARK, Inc. is a pet products company focused on dogs and their owners. The company develops and sells toys, treats, food and other products designed around dogs’ health, wellness and enjoyment.

BARK offers its products through multiple brands and channels, including BARKBox, a subscription service that delivers curated toys and treats; Super Chewer, which features more durable toys and treats; and BARK Bright, an oral-care product line. The company also sells products through its website, retail partners and other distribution channels.

Founded in 2011, BARK initially built its business around subscription-based dog products before expanding into a broader omnichannel pet-products platform. The company is headquartered in New York City and primarily serves the U.S. market. BARK co-founder Matt Meeker has been a prominent leader of the company.

Key Stats

• Today's Range: $7.62 to $7.86
• 50-Day Range: $7.49 to $11.25
• 52-Week Range: $7.50 to $20.79
• Volume: 29,043 shs
• Average Volume: 72,937 shs
• Market Capitalization: $69.76 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $15.33
• Consensus Rating: Hold

BARK Stock Analysis - MarketRank™

BARK scored higher than 33% of companies evaluated by MarketBeat, and ranked 390th out of 482 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Hold

Consensus Rating

BARK has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on no strong buy ratings, 2 buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

BARK has a consensus price target of $15.33, representing about 98.5% upside from its current price of $7.73.

Amount of Analyst Coverage

BARK has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of BARK is -2.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BARK is -2.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BARK has a P/B Ratio of 0.93. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.53% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 10.42, which indicates bearish sentiment.

Change versus previous month

Short interest in BARK has recently increased by 6.80%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BARK does not currently pay a dividend.

Dividend Growth

BARK does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.32

News Sentiment

BARK has a news sentiment score of 0.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for BARK this week, compared to 7 articles on an average week.

MarketBeat Follows

5 people have added BARK to their MarketBeat watchlist in the last 30 days. This is an increase of 150% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BARK insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.80% of the stock of BARK is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

28.76% of the stock of BARK is held by institutions.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/16/2026
• Next Earnings (Estimated): 11/09/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:BARK
• CIK: 1819574
• Web: www.bark.co
• Phone: 855-501-2275
• Fax: N/A
• Employees: 501
• Year Founded: 2012

Price Target and Rating

• Average Price Target for BARK: $15.33
• High Price Target: $19.00
• Low Price Target: $12.00
• Potential Upside/Downside: +98.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($3.58)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$39.01 million
• Net Margins: -8.42%
• Pretax Margin: -8.42%
• Return on Equity: -35.66%
• Return on Assets: -14.54%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.02
• Quick Ratio: 0.84

Sales & Book Value

• Annual Sales: $394.84 million
• Price / Sales: 0.18
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $8.33 per share
• Price / Book: 0.93

Miscellaneous

• Outstanding Shares: 9,030,000
• Free Float: 7,696,000
• Market Cap: $69.76 million
• Optionable: Optionable
• Beta: 1.98