BRC (BRCC) Stock Price, News & Analysis

Company Overview

Black Rifle Coffee Company (NYSE: BRCC) is a veteran-founded coffee and lifestyle company focused on serving premium coffee to active-duty military members, veterans, first responders and other consumers. The company offers a range of whole-bean and ground coffee products, single-serve coffee, ready-to-drink beverages and related merchandise.

Black Rifle Coffee distributes its products through its direct-to-consumer website, subscription programs, wholesale and grocery channels, and a network of company-operated and franchised retail coffee shops. Its product portfolio also includes apparel, drinkware, brewing equipment and other branded goods. The company primarily serves customers in the United States.

Founded in 2014 by U.S. Army Special Forces veteran Evan Hafer and fellow veterans, Black Rifle Coffee Company has built its brand around military and patriotic themes, community engagement and support for veterans and first responders. Hafer serves as the company’s chief executive officer.

Key Stats

• Today's Range: $8.65 to $9.24
• 50-Day Range: $7.98 to $12.65
• 52-Week Range: $6.00 to $18.55
• Volume: 90,808 shs
• Average Volume: 114,957 shs
• Market Capitalization: $224.62 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $22.50
• Consensus Rating: Moderate Buy

BRC Stock Analysis - MarketRank™

BRC scored higher than 71% of companies evaluated by MarketBeat, and ranked 63rd out of 171 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

BRC has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 3 buy ratings, no hold ratings, and 1 sell rating.

Upside Potential

BRC has a consensus price target of $22.50, representing about 150.7% upside from its current price of $8.97.

Amount of Analyst Coverage

BRC has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of BRC is -29.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BRC is -29.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BRC has a P/B Ratio of 3.28. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.89% of the float of BRC has been sold short.

Short Interest Ratio / Days to Cover

BRC has a short interest ratio ("days to cover") of 2.32, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in BRC has recently decreased by 88.71%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BRC does not currently pay a dividend.

Dividend Growth

BRC does not have a long track record of dividend growth.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: N/A

News Sentiment

BRC has a news sentiment score of 0.78. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.55 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 1 news article for BRC this week, compared to 1 article on an average week.

Company Ownership

• Score: 2.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, BRC insiders have sold 912.94% more of their company's stock than they have bought. Specifically, they have bought $8,500.00 in company stock and sold $86,100.00 in company stock.

Percentage Held by Insiders

54.87% of the stock of BRC is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

16.29% of the stock of BRC is held by institutions.

Company Calendar

• Last Earnings: 5/04/2026
• Today: 9/24/2026
• Next Earnings (Estimated): 11/02/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Food Products
• Sub-Industry: Packaged Foods & Meats
• Current Symbol: NYSE:BRCC
• CIK: 1891101
• Web: www.blackriflecoffee.com
• Phone: 801-874-1189
• Fax: N/A
• Employees: 468
• Year Founded: 1979

Price Target and Rating

• Average Price Target for BRC: $22.50
• High Price Target: $25.00
• Low Price Target: $17.50
• Potential Upside/Downside: +150.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.30)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$11.91 million
• Net Margins: -0.89%
• Pretax Margin: -2.31%
• Return on Equity: -5.33%
• Return on Assets: -1.79%

Debt

• Debt-to-Equity Ratio: 0.40
• Current Ratio: 1.42
• Quick Ratio: 0.80

Sales & Book Value

• Annual Sales: $398.26 million
• Price / Sales: 0.56
• Cash Flow: $0.05 per share
• Price / Cash Flow: 169.04
• Book Value: $2.74 per share
• Price / Book: 3.28

Miscellaneous

• Outstanding Shares: 25,030,000
• Free Float: 11,296,000
• Market Cap: $224.62 million
• Optionable: Optionable
• Beta: 1.22