BRC (BRCC) Stock Price, News & Analysis

Company Overview

Black Rifle Coffee Company, Inc. is a veteran-owned specialty coffee roaster and retailer that offers a range of coffee products, merchandise and subscription services. The company sources, roasts and distributes its own blends and single-origin coffees, as well as ready-to-drink beverages and branded apparel. Its product lineup includes whole-bean and ground coffees, cold brew concentrates, K-cup pods and limited-edition small-batch offerings designed to appeal to active lifestyle and patriotic consumers.

Founded in 2014 by U.S. Army Green Beret veteran Evan Hafer, Black Rifle Coffee Company began as an e-commerce brand focused on direct-to-consumer sales and has since expanded into wholesale and retail channels. The company operates roasting facilities and distribution centers in Utah and Texas, supporting a nationwide network that serves individual subscribers, brick-and-mortar coffee shops, grocery and convenience stores, as well as hospitality and foodservice customers.

In 2022, Black Rifle Coffee Company completed a business combination with a special purpose acquisition company and commenced trading publicly under the ticker BRCC. The leadership team continues to be spearheaded by founder and CEO Evan Hafer, with Joshua White serving as chief financial officer and Bryan Bennett as chief operating officer.

Black Rifle Coffee Company markets its products through an integrated approach that combines its online store and subscription platform with a growing footprint of veteran-themed cafés and partnerships in retail and wholesale segments. The company also supports veteran and first-responder charities, aligning its brand with communities that reflect its founders’ military heritage.

Key Stats

• Today's Range: $1.72 to $1.86
• 50-Day Range: $0.74 to $1.79
• 52-Week Range: $0.60 to $2.10
• Volume: 2.33 million shs
• Average Volume: 1.57 million shs
• Market Capitalization: $437.87 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.50
• Consensus Rating: Hold

BRC Stock Analysis - MarketRank™

BRC scored higher than 45% of companies evaluated by MarketBeat, and ranked 106th out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.8 / 5
• Analyst Rating: Hold

Consensus Rating

BRC has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on no strong buy ratings, 2 buy ratings, no hold ratings, and 1 sell rating.

Upside Potential

BRC has a consensus price target of $2.50, representing about 42.5% upside from its current price of $1.76.

Amount of Analyst Coverage

BRC has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of BRC is -17.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BRC is -17.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BRC has a P/B Ratio of 6.27. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.82% of the float of BRC has been sold short.

Short Interest Ratio / Days to Cover

BRC has a short interest ratio ("days to cover") of 12.55, which indicates bearish sentiment.

Change versus previous month

Short interest in BRC has recently decreased by 0.61%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BRC does not currently pay a dividend.

Dividend Growth

BRC does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for BRC this week, compared to 1 article on an average week.

Search Interest

Only 5 people have searched for BRCC on MarketBeat in the last 30 days. This is a decrease of -55% compared to the previous 30 days.

MarketBeat Follows

1 people have added BRC to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.8 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $112,500.00 in company stock, which represents 0.0257% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, BRC insiders have bought more of their company's stock than they have sold. Specifically, they have bought $112,500.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

54.87% of the stock of BRC is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

16.29% of the stock of BRC is held by institutions.

Company Calendar

• Last Earnings: 5/04/2026
• Today: 5/22/2026
• AGM 2026: 5/28/2026
• Next Earnings (Estimated): 8/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Beer & Liquor
• Current Symbol: NYSE:BRCC
• CIK: 1891101
• Web: www.shearman.com
• Phone: 801-874-1189
• Fax: N/A
• Employees: 840
• Year Founded: 1979

Price Target and Rating

• Average Price Target for BRC: $2.50
• High Price Target: $2.50
• Low Price Target: $2.50
• Potential Upside/Downside: +42.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.10)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$11.91 million
• Net Margins: -2.17%
• Pretax Margin: -5.80%
• Return on Equity: -14.55%
• Return on Assets: -4.14%

Debt

• Debt-to-Equity Ratio: 0.46
• Current Ratio: 1.36
• Quick Ratio: 0.74

Sales & Book Value

• Annual Sales: $398.26 million
• Price / Sales: 1.10
• Cash Flow: $0.01 per share
• Price / Cash Flow: 323.88
• Book Value: $0.28 per share
• Price / Book: 6.27

Miscellaneous

• Outstanding Shares: 249,500,000
• Free Float: 112,600,000
• Market Cap: $437.87 million
• Optionable: Optionable
• Beta: 1.03