Clorox (CLX) Stock Price, News & Analysis

Company Overview

The Clorox Company is a consumer and professional products company that develops, manufactures and markets household cleaning, disinfecting, wellness and personal care products. Its portfolio includes the Clorox bleach and cleaning brands, as well as products sold under brands such as Pine-Sol, Liquid-Plumr, Fresh Step, Scoop Away, Kingsford, Hidden Valley, Burt’s Bees and Brita.

Clorox also offers trash bags, food products, water-filtration systems, charcoal and grilling products, cat litter, and professional cleaning and disinfecting solutions. The company serves consumers, businesses and institutions through retail, e-commerce and professional distribution channels.

Founded in 1913, Clorox is headquartered in Oakland, California, and sells products in the United States and internationally. Linda Rendle has served as the company’s chair and chief executive officer since 2020.

Key Stats

• Today's Range: $82.47 to $83.85
• 50-Day Range: $80.34 to $108.31
• 52-Week Range: $79.12 to $128.90
• Volume: 1.50 million shs
• Average Volume: 3.22 million shs
• Market Capitalization: $10.13 billion
• P/E Ratio: 17.38
• Dividend Yield: 5.97%
• Price Target: $99.36
• Consensus Rating: Reduce

Clorox Stock Analysis - MarketRank™

Clorox scored higher than 84% of companies evaluated by MarketBeat, and ranked 39th out of 168 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Reduce

Consensus Rating

Clorox has received a consensus rating of Reduce. The company's average rating score is 1.75, and is based on no strong buy ratings, no buy ratings, 12 hold ratings, and 4 sell ratings.

Upside Potential

Clorox has a consensus price target of $99.36, representing about 18.6% upside from its current price of $83.75.

Amount of Analyst Coverage

Clorox has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 10.57%

Earnings Growth

Earnings for Clorox are expected to grow by 10.57% in the coming year, from $5.77 to $6.38 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Clorox is 17.38, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.01.

Price to Earnings Ratio vs. Sector

The P/E ratio of Clorox is 17.38, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.88.

Price to Earnings Growth Ratio

Clorox has a PEG Ratio of 2.63. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Clorox has a P/B Ratio of 40.26. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.64% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 3.48, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently increased by 36.30%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Clorox is a leading dividend payer. It pays a dividend yield of 5.99%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Clorox has been increasing its dividend for 47 years.

Dividend Coverage

The dividend payout ratio of Clorox is 103.73%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on EPS estimates, Clorox will have a dividend payout ratio of 78.37% in the coming year. This indicates that Clorox may not be able to sustain their current dividend.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 0.69

News Sentiment

Clorox has a news sentiment score of 0.69. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for Clorox this week, compared to 10 articles on an average week.

Search Interest

137 people have searched for CLX on MarketBeat in the last 30 days. This is an increase of 46% compared to the previous 30 days.

MarketBeat Follows

7 people have added Clorox to their MarketBeat watchlist in the last 30 days. This is an increase of 133% compared to the previous 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Clorox insiders have not sold or bought any company stock.

Percentage Held by Insiders

0.63% of the stock of Clorox is held by insiders.

Percentage Held by Institutions

78.53% of the stock of Clorox is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/03/2026
• Record date for 8/28 Dividend: 8/12/2026
• Ex-Dividend for 8/28 Dividend: 8/12/2026
• Dividend Payable: 8/28/2026
• Today: 10/10/2026
• Record date for 11/13 Dividend: 10/28/2026
• Ex-Dividend for 11/13 Dividend: 10/28/2026
• Next Earnings (Estimated): 11/03/2026
• Dividend Payable: 11/13/2026
• Fiscal Year End: 6/30/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Household Products
• Sub-Industry: Household Products
• Current Symbol: NYSE:CLX
• CIK: 21076
• Web: www.thecloroxcompany.com
• Phone: (510) 271-7000
• Fax: 510-832-1463
• Employees: 9,200
• Year Founded: 1913

Price Target and Rating

• Average Price Target for Clorox: $99.36
• High Price Target: $127.00
• Low Price Target: $83.00
• Potential Upside/Downside: +18.6%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.75
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.82
• Trailing P/E Ratio: 17.38
• Forward P/E Ratio: 14.51
• P/E Growth: 2.63
• Net Income: $587 million
• Net Margins: 8.74%
• Pretax Margin: 11.77%
• Return on Equity: 522.23%
• Return on Assets: 10.64%

Debt

• Debt-to-Equity Ratio: 15.80
• Current Ratio: 0.66
• Quick Ratio: 0.38

Sales & Book Value

• Annual Sales: $6.72 billion
• Price / Sales: 1.51
• Cash Flow: $7.66 per share
• Price / Cash Flow: 10.93
• Book Value: $2.08 per share
• Price / Book: 40.26

Miscellaneous

• Outstanding Shares: 120,940,000
• Free Float: 120,169,000
• Market Cap: $10.13 billion
• Optionable: Optionable
• Beta: 0.59