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Discover Financial Services (DFS) Competitors

Discover Financial Services logo
$197.76 -2.73 (-1.36%)
Closing price 05/16/2025
Extended Trading
$197.76 0.00 (0.00%)
As of 05/16/2025 07:59 PM Eastern
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DFS vs. COF, SLM, CACC, NNI, ECPG, WRLD, EZPW, PRAA, GDOT, and RM

Should you be buying Discover Financial Services stock or one of its competitors? The main competitors of Discover Financial Services include Capital One Financial (COF), SLM (SLM), Credit Acceptance (CACC), Nelnet (NNI), Encore Capital Group (ECPG), World Acceptance (WRLD), EZCORP (EZPW), PRA Group (PRAA), Green Dot (GDOT), and Regional Management (RM). These companies are all part of the "consumer finance" industry.

Discover Financial Services vs.

Discover Financial Services (NYSE:DFS) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, community ranking, dividends, earnings, profitability, valuation and institutional ownership.

Capital One Financial received 10 more outperform votes than Discover Financial Services when rated by MarketBeat users. However, 72.13% of users gave Discover Financial Services an outperform vote while only 64.47% of users gave Capital One Financial an outperform vote.

CompanyUnderperformOutperform
Discover Financial ServicesOutperform Votes
1284
72.13%
Underperform Votes
496
27.87%
Capital One FinancialOutperform Votes
1294
64.47%
Underperform Votes
713
35.53%

Capital One Financial has higher revenue and earnings than Discover Financial Services. Discover Financial Services is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Discover Financial Services$18.00B2.76$4.54B$19.1110.35
Capital One Financial$39.71B1.89$4.75B$11.9116.45

Discover Financial Services presently has a consensus price target of $191.64, indicating a potential downside of 3.09%. Capital One Financial has a consensus price target of $207.73, indicating a potential upside of 6.04%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts plainly believe Capital One Financial is more favorable than Discover Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Discover Financial Services
0 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.54
Capital One Financial
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.89

Discover Financial Services pays an annual dividend of $2.80 per share and has a dividend yield of 1.4%. Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.2%. Discover Financial Services pays out 14.7% of its earnings in the form of a dividend. Capital One Financial pays out 20.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Discover Financial Services has increased its dividend for 14 consecutive years. Discover Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Capital One Financial had 36 more articles in the media than Discover Financial Services. MarketBeat recorded 78 mentions for Capital One Financial and 42 mentions for Discover Financial Services. Discover Financial Services' average media sentiment score of 1.18 beat Capital One Financial's score of 0.58 indicating that Discover Financial Services is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Discover Financial Services
30 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Capital One Financial
37 Very Positive mention(s)
7 Positive mention(s)
15 Neutral mention(s)
9 Negative mention(s)
5 Very Negative mention(s)
Positive

Discover Financial Services has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, Capital One Financial has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500.

Discover Financial Services has a net margin of 17.29% compared to Capital One Financial's net margin of 9.46%. Discover Financial Services' return on equity of 26.18% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Discover Financial Services17.29% 26.18% 2.72%
Capital One Financial 9.46%9.45%1.17%

86.9% of Discover Financial Services shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.7% of Discover Financial Services shares are owned by insiders. Comparatively, 1.3% of Capital One Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Discover Financial Services and Capital One Financial tied by winning 11 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DFS vs. The Competition

MetricDiscover Financial ServicesPersonal credit institutions IndustryFinance SectorNYSE Exchange
Market Cap$49.77B$6.19B$11.64B$19.69B
Dividend Yield1.37%4.32%5.46%3.84%
P/E Ratio12.3918.9422.8435.11
Price / Sales2.763.1727.5634.10
Price / Cash17.0611.1317.6217.51
Price / Book2.778.632.854.78
Net Income$4.54B$391.67M$1.04B$1.02B
7 Day Performance-3.10%-2.79%1.44%0.90%
1 Month Performance23.67%18.75%8.90%11.10%
1 Year Performance58.72%20.24%539.12%5.28%

Discover Financial Services Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DFS
Discover Financial Services
4.7284 of 5 stars
$197.76
-1.4%
$191.64
-3.1%
+58.7%$49.77B$18.00B12.3920,200Trending News
High Trading Volume
COF
Capital One Financial
4.4416 of 5 stars
$200.03
+6.5%
$207.73
+3.8%
+39.3%$76.31B$39.71B17.2655,900Trending News
High Trading Volume
SLM
SLM
4.6981 of 5 stars
$33.31
+3.5%
$30.73
-7.8%
+62.6%$6.99B$1.87B12.571,700Positive News
CACC
Credit Acceptance
2.2292 of 5 stars
$499.08
+1.5%
$440.00
-11.8%
+0.5%$5.79B$2.19B25.132,250Positive News
Gap Up
High Trading Volume
NNI
Nelnet
3.5334 of 5 stars
$114.03
+1.2%
$98.00
-14.1%
+10.2%$4.14B$1.17B37.515,200Positive News
ECPG
Encore Capital Group
4.3514 of 5 stars
$40.50
0.0%
$62.67
+54.7%
-11.2%$945.63M$1.32B-5.166,900Positive News
Gap Up
WRLD
World Acceptance
2.1619 of 5 stars
$147.38
+4.9%
$10.00
-93.2%
+13.9%$846.99M$522.13M10.293,120Positive News
Analyst Upgrade
Gap Up
EZPW
EZCORP
4.6175 of 5 stars
$14.59
-1.7%
$17.38
+19.1%
+37.0%$802.38M$1.20B12.687,000Analyst Forecast
PRAA
PRA Group
4.1927 of 5 stars
$14.84
+10.4%
$27.00
+81.9%
-33.6%$588.54M$1.14B8.293,280Gap Up
High Trading Volume
GDOT
Green Dot
3.4006 of 5 stars
$10.75
-1.7%
$11.50
+6.9%
-4.6%$583.14M$1.72B-10.241,200High Trading Volume
RM
Regional Management
4.4263 of 5 stars
$29.68
+2.7%
$34.00
+14.6%
-1.9%$294.41M$520.37M7.131,990

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This page (NYSE:DFS) was last updated on 5/21/2025 by MarketBeat.com Staff
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