Solo Brands (DTC) Stock Price, News & Analysis

Company Overview

Solo Brands, Inc. is a consumer products company primarily focused on the design, manufacture and sale of outdoor cooking and heating appliances. Through its flagship Solo Stove brand, the company offers a range of stainless-steel, wood-burning fire pits and portable camp stoves that leverage patented airflow technology to maximize combustion efficiency and reduce smoke. In addition to its core fire pits and stoves, Solo Brands markets complementary accessories including cooking grates, grill plates and roasting tools, catering to both the backyard enthusiast and the mobile adventurer.

Beyond its wood-burning products, Solo Brands has expanded its portfolio through strategic brand development and acquisitions. The company develops and sells a variety of outdoor lifestyle products, including drinkware designed for temperature retention and rugged outdoor use. Solo Brands emphasizes direct-to-consumer distribution via its e-commerce platform, while also partnering with select retailers and specialty dealers to reach a broader network of outdoor and home-goods outlets.

Founded in 2011 by brothers Jeff and Zack Martin in Austin, Texas, Solo Brands began as a small startup focused on solving the challenges of smoky campfires. Early success in crowdfunding and social media marketing enabled rapid product iteration and expansion. In 2023, the company completed its transition to a publicly traded entity, joining the New York Stock Exchange under the ticker symbol DTC. Leadership remains anchored by co-founder and Chief Executive Officer Jeff Martin, whose background in consumer design and passion for outdoor living drives the company’s innovation roadmap.

Solo Brands serves customers across North America, with growing footprints in Europe and select Asia-Pacific markets. Its products are manufactured through a combination of in-house production and long-standing partnerships with contract manufacturers, ensuring scalability while maintaining quality standards. The company’s emphasis on sustainable materials and pack-flat packaging reflects its commitment to reducing environmental impact, aligning with the values of its outdoor-focused customer base.

Key Stats

• Today's Range: $16.74 to $19.95
• 50-Day Range: $3.78 to $21.48
• 52-Week Range: $0.09 to $45.00
• Volume: 16,068 shs
• Average Volume: 494,801 shs
• Market Capitalization: $1.91 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $47.00
• Consensus Rating: Hold

Solo Brands Stock Analysis - MarketRank™

Solo Brands scored higher than 42% of companies evaluated by MarketBeat, and ranked 164th out of 212 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Solo Brands has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Solo Brands has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 76.92%

Earnings Growth

Earnings for Solo Brands are expected to grow by 76.92% in the coming year, from $0.13 to $0.23 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Solo Brands is -6.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Solo Brands is -6.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Solo Brands has a P/B Ratio of 5.07. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for DTC.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Solo Brands does not currently pay a dividend.

Dividend Growth

Solo Brands does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for DTC.

News and Social Media

• Score: 0.7 / 5
• News Sentiment: -0.67

News Sentiment

Solo Brands has a news sentiment score of -0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Solo Brands this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Solo Brands insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.73% of the stock of Solo Brands is held by insiders.

Percentage Held by Institutions

84.48% of the stock of Solo Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

DTC Stock Analysis - Frequently Asked Questions

How have DTC shares performed this year?

Solo Brands' stock was trading at $45.60 at the start of the year. Since then, DTC shares have decreased by 54.5% and is now trading at $20.75.

How were Solo Brands' earnings last quarter?

Solo Brands, Inc. (NYSE:DTC) posted its quarterly earnings data on Thursday, May, 9th. The company reported $0.40 EPS for the quarter, meeting analysts' consensus estimates of $0.40. The business had revenue of $85.32 million for the quarter, compared to analysts' expectations of $80.48 million. Solo Brands had a negative net margin of 42.03% and a positive trailing twelve-month return on equity of 4.16%.
Read the conference call transcript.

When did Solo Brands' stock split?

Solo Brands's stock reverse split before market open on Wednesday, July 9th 2025.The 1-40 reverse split was announced on Wednesday, July 9th 2025. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, July 9th 2025. An investor that had 100 shares of stock prior to the reverse split would have 3 shares after the split.

When did Solo Brands IPO?

Solo Brands (DTC) raised $200 million in an initial public offering on Thursday, October 28th 2021. The company issued 12,903,225 shares at a price of $14.00-$17.00 per share.

How do I buy shares of Solo Brands?

Shares of DTC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Solo Brands own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Solo Brands investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), AbbVie (ABBV), Dorian LPG (LPG) and Arista Networks (ANET).

Company Calendar

• Last Earnings: 5/09/2024
• Today: 7/18/2025
• Next Earnings (Estimated): 8/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: Sporting & athletic goods, not elsewhere classified
• Sub-Industry: Recreation
• Current Symbol: NYSE:DTC
• CIK: 1870600
• Web: www.solostove.com
• Phone: 817-900-2664
• Fax: N/A
• Employees: 300
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Solo Brands: $47.00
• High Price Target: $54.00
• Low Price Target: $40.00
• Potential Upside/Downside: +126.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.93)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 159.62
• P/E Growth: N/A
• Net Income: -$111.35 million
• Net Margins: -42.03%
• Pretax Margin: -78.35%
• Return on Equity: 4.16%
• Return on Assets: 2.23%

Debt

• Debt-to-Equity Ratio: 0.60
• Current Ratio: 1.57
• Quick Ratio: 0.60

Sales & Book Value

• Annual Sales: $454.55 million
• Price / Sales: 4.21
• Cash Flow: $13.47 per share
• Price / Cash Flow: 1.54
• Book Value: $4.09 per share
• Price / Book: 5.07

Miscellaneous

• Outstanding Shares: 92,279,000
• Free Float: 91,003,000
• Market Cap: $1.91 billion
• Optionable: Not Optionable
• Beta: 2.86