Entravision Communications Corporation is a diversified media company that specializes in serving the U.S. Hispanic market through a combination of broadcast, digital and outdoor advertising platforms. Headquartered in Santa Monica, California, the company operates a portfolio of television and radio stations under affiliation agreements with leading Spanish-language networks, providing programming that ranges from news and entertainment to sports and cultural content. Entravision’s business model is built around delivering targeted audience reach for advertisers seeking to connect with bilingual and Spanish-dominant consumers across key markets.
Through its broadcast division, Entravision owns and operates television stations in major U.S. Hispanic markets, including Los Angeles, New York, Houston and San Francisco, many of which are affiliated with Univision or UniMás. In parallel, the company’s radio segment encompasses stations in both the continental United States and Puerto Rico, offering Spanish-language music, talk and news formats. These assets enable Entravision to leverage cross-platform promotional opportunities and integrated sales packages, enhancing advertiser engagement and audience loyalty.
Beyond traditional broadcasting, Entravision has expanded into digital media and marketing services, operating programmatic advertising solutions, mobile apps and lead-generation platforms tailored to Hispanic consumers. The company’s digital arm delivers data-driven campaigns across social, video and display channels, while its outdoor advertising division provides high-impact out-of-home displays in urban and suburban environments. These complementary services allow Entravision to offer advertisers end-to-end campaign management, from strategic planning through performance analytics.
Founded in 1996 by Walter Ulloa, who continues to serve as Chairman and Chief Executive Officer, Entravision has evolved from a regional broadcaster into a multi-platform media enterprise. Under Ulloa’s leadership, the company has pursued strategic acquisitions and network partnerships to deepen its market presence and enhance content offerings. With a focus on innovation and audience insights, Entravision seeks to capitalize on demographic trends and the growing purchasing power of Hispanic consumers across the United States and Puerto Rico.
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