Ibotta, Inc. is a technology company that operates a digital promotions and rewards platform. Its services connect consumers with cash-back offers on groceries, household products, apparel, electronics and other categories, while helping brands and retailers deliver targeted promotions and measure consumer engagement.
Consumers can access Ibotta offers through the company’s mobile application and website, as well as through integrations with participating retailers and loyalty programs. Depending on the offer, users may earn cash back by adding promotions, purchasing eligible products and submitting receipts or linking a qualifying retailer account. Ibotta also provides gift cards and other shopping-related rewards.
For advertisers, Ibotta operates the Ibotta Performance Network, which distributes digital promotions through Ibotta’s properties and participating third-party platforms. The network is designed to help consumer brands and retailers reach shoppers, drive product sales and evaluate campaign performance. The company primarily serves the U.S. market.
Ibotta was founded in 2011 and is headquartered in Denver, Colorado. Founder Bryan Leach serves as the company’s chief executive officer. In 2024, Walmart completed its acquisition of Ibotta, and Ibotta continued operating as a standalone business within Walmart’s ecosystem.
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