MINISO Group Holding Limited is a global value retailer that designs, sources and sells a broad range of lifestyle products under the MINISO brand. Its merchandise includes household goods, personal accessories, beauty and personal-care products, electronics, toys, stationery, food and other everyday consumer items. The company emphasizes affordable pricing, frequent product updates and collaborations with well-known intellectual property brands.
MINISO also operates TOP TOY, a brand focused on collectible toys and related products. Its retail model combines company-operated stores with stores run by local partners, and its products are sold through physical locations and online channels. The company serves customers in China and international markets across Asia, North America, Europe, Latin America, the Middle East and other regions.
Founded in China in 2013 by Ye Guofu, MINISO has expanded from a domestic retail concept into an international store network. The company completed its initial public offering on the New York Stock Exchange in 2020 under the symbol MNSO. Ye Guofu serves as MINISO’s founder, chairman and chief executive officer.
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