MOGU (MOGU) Stock Price, News & Analysis

Company Overview

MOGU Inc operates a leading fashion-focused social commerce platform in China, offering a blend of community-driven content and e-commerce services. Through its flagship mobile applications and desktop site, the company connects young female consumers with a broad range of apparel, footwear, accessories, beauty and lifestyle products. By integrating user-generated content, live streaming, and interactive shopping features, MOGU aims to enhance the online purchasing experience beyond traditional retail channels.

The platform’s core offering combines fashion discovery tools—such as trend reports, style guides and influencer posts—with direct purchasing options. Users can engage with fashion influencers, participate in live stream shopping events and access personalized recommendations based on browsing behavior and purchase history. MOGU also collaborates with domestic and international brands to host flash sales, limited-edition product drops and exclusive promotions, thereby strengthening its position in China’s competitive e-commerce market.

Founded in 2011 and headquartered in Shanghai, MOGU has grown from a niche fashion community into a publicly traded company. It completed its initial public offering on the New York Stock Exchange in March 2018, marking a key milestone in its expansion strategy. The company currently serves consumers across mainland China and continues to invest in technology solutions—such as artificial intelligence and big-data analytics—to refine product recommendations and optimize supply chain management.

Key Stats

• Today's Range: $1.93 to $2.08
• 50-Day Range: $1.56 to $2.44
• 52-Week Range: $1.27 to $8.10
• Volume: 6,614 shs
• Average Volume: 23,145 shs
• Market Capitalization: $14.24 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

MOGU Stock Analysis - MarketRank™

MOGU scored higher than 31% of companies evaluated by MarketBeat, and ranked 158th out of 196 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

MOGU has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

MOGU has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

MOGU has a P/B Ratio of 0.19. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.28% of the float of MOGU has been sold short.

Short Interest Ratio / Days to Cover

MOGU has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in MOGU has recently increased by 629.45%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MOGU does not currently pay a dividend.

Dividend Growth

MOGU does not have a long track record of dividend growth.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 1.23

News Sentiment

MOGU has a news sentiment score of 1.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.62 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for MOGU this week, compared to 0 articles on an average week.

Company Ownership

• Score: 3.8 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $12,645.00 in company stock, which represents 0.0888% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, MOGU insiders have bought more of their company's stock than they have sold. Specifically, they have bought $12,645.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

19.80% of the stock of MOGU is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

19.12% of the stock of MOGU is held by institutions.

Company Calendar

• Last Earnings: 11/29/2020
• Today: 7/09/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - APP/SHOE
• Sub-Industry: Business Services
• Current Symbol: NYSE:MOGU
• CIK: 1743971
• Web: www.mogu-inc.com
• Phone: 8657185308201
• Fax: N/A
• Employees: 470
• Year Founded: 2016

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.07
• Quick Ratio: 1.07

Sales & Book Value

• Annual Sales: $18.18 million
• Price / Sales: 0.78
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $10.28 per share
• Price / Book: 0.19

Miscellaneous

• Outstanding Shares: 7,160,000
• Free Float: 5,745,000
• Market Cap: $14.24 million
• Optionable: Not Optionable
• Beta: 0.54