Reformation (REF) Stock Price, News & Analysis

Company Overview

Reformation, Inc. is a fashion company that designs and sells women’s clothing, footwear and accessories under the Reformation brand. Its product range includes dresses, tops, denim, knitwear, outerwear, swimwear, bridal apparel and related accessories, with collections marketed around contemporary style and more sustainable production practices.

The company sells its products through its e-commerce platform and a network of retail stores, serving customers in the United States and select international markets. Reformation also operates specialized offerings, including bridal and occasionwear collections.

Reformation was founded in 2009 by Yael Aflalo and is known for emphasizing lower-impact materials, supply-chain transparency and efforts to reduce the environmental footprint of apparel production. Hali Borenstein has served as the company’s chief executive officer. Reformation is listed on the New York Stock Exchange under the symbol REF.

Key Stats

• Today's Range: $13.08 to $14.21
• 50-Day Range: N/A
• 52-Week Range: $12.83 to $17.26
• Volume: 567,369 shs
• Average Volume: 331,133 shs
• Market Capitalization: $838.35 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $19.25
• Consensus Rating: Moderate Buy

Reformation Stock Analysis - MarketRank™

Reformation scored higher than 82% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Reformation has received a consensus rating of Moderate Buy. The company's average rating score is 2.80, and is based on no strong buy ratings, 8 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Reformation has a consensus price target of $19.25, representing about 35.7% upside from its current price of $14.19.

Amount of Analyst Coverage

Reformation has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.1 / 5
• Proj. Earnings Growth: 300.00%

Earnings Growth

Earnings for Reformation are expected to grow by 300.00% in the coming year, from $0.15 to $0.60 per share.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

3.72% of the float of Reformation has been sold short.

Short Interest Ratio / Days to Cover

Reformation has a short interest ratio ("days to cover") of 5.25.

Change versus previous month

Short interest in Reformation has recently increased by 150.16%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Reformation does not currently pay a dividend.

Dividend Growth

Reformation does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.37

News Sentiment

Reformation has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.65 average news sentiment score of companies.

News Coverage This Week

MarketBeat has tracked 20 news articles for Reformation this week, compared to 7 articles on an average week.

Search Interest

3 people have searched for REF on MarketBeat in the last 30 days.

MarketBeat Follows

2 people have added Reformation to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Reformation insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $61,395,652.00 in company stock.

Percentage Held by Institutions

Reformation has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 9/10/2026
• Today: 9/13/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: N/A
• Industry: N/A
• Sub-Industry: N/A
• Current Symbol: NYSE:REF
• CIK: 1787117
• Web: www.thereformation.com
• Phone: (212) 386-7480
• Fax: N/A
• Employees: 1,365
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Reformation: $19.25
• High Price Target: $21.00
• Low Price Target: $16.00
• Potential Upside/Downside: +35.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.80
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: 59,080,000
• Free Float: N/A
• Market Cap: $838.35 million
• Optionable: N/A
• Beta: N/A