RLX Technology (RLX) Stock Price, News & Analysis

Company Overview

RLX Technology is a China-based company that develops, manufactures and sells electronic vapor products under the RELX brand. Founded in 2018 by Kate Wang, the company focuses on branded e-cigarettes and related products.

Its offerings include electronic vapor devices, prefilled pods and accessories. RLX also conducts product research and development and supports the manufacturing and distribution of its products.

The company serves customers in China and international markets through retail and distribution channels. Its business is shaped by regulations governing the sale and use of e-cigarette products in the markets where it operates.

Key Stats

• Today's Range: $1.53 to $1.57
• 50-Day Range: $1.54 to $1.84
• 52-Week Range: $1.53 to $2.60
• Volume: 1.06 million shs
• Average Volume: 1.65 million shs
• Market Capitalization: $2.39 billion
• P/E Ratio: 14.71
• Dividend Yield: 6.47%
• Price Target: $2.50
• Consensus Rating: Hold

RLX Technology Stock Analysis - MarketRank™

RLX Technology scored higher than 63% of companies evaluated by MarketBeat, and ranked 74th out of 169 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

RLX Technology has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

RLX Technology has a consensus price target of $2.50, representing about 61.8% upside from its current price of $1.55.

Amount of Analyst Coverage

RLX Technology has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of RLX Technology is 14.71, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.23.

Price to Earnings Ratio vs. Sector

The P/E ratio of RLX Technology is 14.71, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 24.27.

Price to Book Value per Share Ratio

RLX Technology has a P/B Ratio of 1.08. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

1.20% of the float of RLX Technology has been sold short.

Short Interest Ratio / Days to Cover

RLX Technology has a short interest ratio ("days to cover") of 5.16.

Change versus previous month

Short interest in RLX Technology has recently increased by 3.10%, indicating that investor sentiment is decreasing.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

RLX Technology is a leading dividend payer. It pays a dividend yield of 6.54%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

RLX Technology does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of RLX Technology is 100.00%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.10

News Sentiment

RLX Technology has a news sentiment score of 0.10. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for RLX Technology this week, compared to 1 article on an average week.

Search Interest

3 people have searched for RLX on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added RLX Technology to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RLX Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

53.40% of the stock of RLX Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

22.68% of the stock of RLX Technology is held by institutions.

Company Calendar

• Last Earnings: 8/14/2026
• Today: 11/11/2026
• Next Earnings (Estimated): 11/13/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Tobacco
• Sub-Industry: Tobacco
• Current Symbol: NYSE:RLX
• CIK: 1828365
• Web: www.relxtech.com
• Phone: 86-10-2173-7265
• Fax: N/A
• Employees: 897
• Year Founded: 2018

Price Target and Rating

• Average Price Target for RLX Technology: $2.50
• High Price Target: $2.50
• Low Price Target: $2.50
• Potential Upside/Downside: +61.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.10
• Trailing P/E Ratio: 14.71
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $131.83 million
• Net Margins: 20.24%
• Pretax Margin: 23.86%
• Return on Equity: 6.20%
• Return on Assets: 5.65%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 10.61
• Quick Ratio: 10.20

Sales & Book Value

• Annual Sales: $4.50 billion
• Price / Sales: 0.53
• Cash Flow: $0.09 per share
• Price / Cash Flow: 17.11
• Book Value: $1.43 per share
• Price / Book: 1.08

Miscellaneous

• Outstanding Shares: 1,548,940,000
• Free Float: 721,806,000
• Market Cap: $2.39 billion
• Optionable: Optionable
• Beta: 1.14