RLX Technology (RLX) Stock Price, News & Analysis

Company Overview

RLX Technology Inc. (NYSE:RLX) is a China-based company specializing in electronic nicotine delivery systems. The company develops, manufactures and markets closed-pod vaping devices and prefilled cartridges, positioning its products as an alternative to traditional combustible tobacco. RLX emphasizes consistent nicotine delivery, flavor variety and convenience through its proprietary e-liquid formulations and device design.

RLX operates a vertically integrated business model that encompasses research and development, production, quality control and sales. Its product portfolio includes rechargeable pod devices paired with disposable cartridges available in multiple nicotine strengths and flavor profiles. The company has built an omnichannel distribution network combining self-owned retail outlets, third-party stores and e-commerce platforms to serve consumers in major urban markets across mainland China.

Founded in 2018 and headquartered in Shanghai, RLX Technology completed its initial public offering on the New York Stock Exchange in mid-2020. Since then, the company has focused on expanding its market share through product innovation, brand building and adherence to evolving regulatory standards for electronic nicotine delivery systems. RLX continues to invest in consumer insights and technical capabilities to navigate a dynamic regulatory environment.

RLX’s management team comprises seasoned professionals with expertise in consumer electronics, manufacturing and regulated industries, supported by specialists in chemistry, materials science and device engineering. The company aims to leverage its technological strengths and distribution infrastructure to address shifting consumer preferences and regulatory requirements in China’s vaping market.

Key Stats

• Today's Range: $1.87 to $1.98
• 50-Day Range: $1.78 to $2.26
• 52-Week Range: $1.76 to $2.84
• Volume: 7.13 million shs
• Average Volume: 2.55 million shs
• Market Capitalization: $2.94 billion
• P/E Ratio: 18.95
• Dividend Yield: 5.28%
• Price Target: $2.50
• Consensus Rating: Hold

RLX Technology Stock Analysis - MarketRank™

RLX Technology scored higher than 58% of companies evaluated by MarketBeat, and ranked 135th out of 267 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

RLX Technology has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

RLX Technology has a consensus price target of $2.50, representing about 31.9% upside from its current price of $1.90.

Amount of Analyst Coverage

RLX Technology has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of RLX Technology is 18.95, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 40.28.

Price to Earnings Ratio vs. Sector

The P/E ratio of RLX Technology is 18.95, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.48.

Price to Book Value per Share Ratio

RLX Technology has a P/B Ratio of 1.33. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.75% of the float of RLX Technology has been sold short.

Short Interest Ratio / Days to Cover

RLX Technology has a short interest ratio ("days to cover") of 1.93, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in RLX Technology has recently increased by 23.21%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

RLX Technology is a leading dividend payer. It pays a dividend yield of 5.18%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

RLX Technology does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of RLX Technology is 100.00%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

MarketBeat Follows

5 people have added RLX Technology to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RLX Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

53.40% of the stock of RLX Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

22.68% of the stock of RLX Technology is held by institutions.

Company Calendar

• Last Earnings: 5/20/2026
• Today: 7/07/2026
• Next Earnings (Estimated): 8/14/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Tobacco Products
• Current Symbol: NYSE:RLX
• CIK: 1828365
• Web: www.relxtech.com
• Phone: 86-10-2173-7265
• Fax: N/A
• Employees: 1,240
• Year Founded: 2018

Price Target and Rating

• Average Price Target for RLX Technology: $2.50
• High Price Target: $2.50
• Low Price Target: $2.50
• Potential Upside/Downside: +31.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.10
• Trailing P/E Ratio: 18.95
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $131.83 million
• Net Margins: 20.76%
• Pretax Margin: 24.50%
• Return on Equity: 6.15%
• Return on Assets: 5.60%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 8.53
• Quick Ratio: 8.26

Sales & Book Value

• Annual Sales: $566.11 million
• Price / Sales: 5.18
• Cash Flow: $0.09 per share
• Price / Cash Flow: 21.58
• Book Value: $1.43 per share
• Price / Book: 1.33

Miscellaneous

• Outstanding Shares: 1,548,940,000
• Free Float: 721,806,000
• Market Cap: $2.94 billion
• Optionable: Optionable
• Beta: 1.16