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RLX Technology (RLX) Competitors

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$1.94 -0.02 (-0.77%)
Closing price 08/5/2026 03:59 PM Eastern
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$1.94 0.00 (0.00%)
As of 07:13 AM Eastern
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RLX vs. TPB, ISPR, HPCO, BTI, and REYN

Should you buy RLX Technology stock or one of its competitors? MarketBeat compares RLX Technology with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), and Reynolds Consumer Products (REYN).

How does RLX Technology compare to Turning Point Brands?

RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, media sentiment, profitability and risk.

RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.1%. Turning Point Brands pays an annual dividend of $0.32 per share and has a dividend yield of 0.4%. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Turning Point Brands pays out 13.7% of its earnings in the form of a dividend. Turning Point Brands has raised its dividend for 7 consecutive years.

RLX Technology has higher revenue and earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$566.11M5.32$131.83M$0.1019.45
Turning Point Brands$463.06M3.49$58.17M$2.3335.77

22.7% of RLX Technology shares are held by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are held by institutional investors. 53.4% of RLX Technology shares are held by insiders. Comparatively, 5.4% of Turning Point Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

RLX Technology has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market. Comparatively, Turning Point Brands has a beta of 0.91, suggesting that its stock price is 9% less volatile than the broader market.

RLX Technology has a net margin of 20.76% compared to Turning Point Brands' net margin of 8.78%. Turning Point Brands' return on equity of 11.98% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology20.76% 6.15% 5.60%
Turning Point Brands 8.78%11.98%5.87%

RLX Technology currently has a consensus price target of $2.50, indicating a potential upside of 28.53%. Turning Point Brands has a consensus price target of $113.50, indicating a potential upside of 36.17%. Given Turning Point Brands' stronger consensus rating and higher possible upside, analysts plainly believe Turning Point Brands is more favorable than RLX Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Turning Point Brands
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67

In the previous week, Turning Point Brands had 11 more articles in the media than RLX Technology. MarketBeat recorded 12 mentions for Turning Point Brands and 1 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 1.22 beat RLX Technology's score of 0.00 indicating that Turning Point Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RLX Technology
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Turning Point Brands
9 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Turning Point Brands beats RLX Technology on 13 of the 20 factors compared between the two stocks.

How does RLX Technology compare to Ispire Technology?

RLX Technology (NYSE:RLX) and Ispire Technology (NASDAQ:ISPR) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

RLX Technology has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, Ispire Technology has a beta of 2.06, meaning that its stock price is 106% more volatile than the broader market.

RLX Technology currently has a consensus target price of $2.50, suggesting a potential upside of 28.53%. Ispire Technology has a consensus target price of $3.50, suggesting a potential upside of 120.13%. Given Ispire Technology's stronger consensus rating and higher possible upside, analysts clearly believe Ispire Technology is more favorable than RLX Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Ispire Technology
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

RLX Technology has a net margin of 20.76% compared to Ispire Technology's net margin of -38.20%. RLX Technology's return on equity of 6.15% beat Ispire Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology20.76% 6.15% 5.60%
Ispire Technology -38.20%-2,383.89%-38.08%

22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 5.0% of Ispire Technology shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by company insiders. Comparatively, 65.9% of Ispire Technology shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, RLX Technology had 1 more articles in the media than Ispire Technology. MarketBeat recorded 1 mentions for RLX Technology and 0 mentions for Ispire Technology. RLX Technology's average media sentiment score of 0.00 equaled Ispire Technology'saverage media sentiment score.

Company Overall Sentiment
RLX Technology Neutral
Ispire Technology Neutral

RLX Technology has higher revenue and earnings than Ispire Technology. Ispire Technology is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$566.11M5.32$131.83M$0.1019.45
Ispire Technology$127.49M0.72-$39.24M-$0.61N/A

Summary

RLX Technology beats Ispire Technology on 10 of the 15 factors compared between the two stocks.

How does RLX Technology compare to Hempacco?

RLX Technology (NYSE:RLX) and Hempacco (NASDAQ:HPCO) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.

RLX Technology has a net margin of 20.76% compared to Hempacco's net margin of 0.00%. RLX Technology's return on equity of 6.15% beat Hempacco's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology20.76% 6.15% 5.60%
Hempacco N/A N/A N/A

22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 7.6% of Hempacco shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by company insiders. Comparatively, 44.8% of Hempacco shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, RLX Technology and RLX Technology both had 1 articles in the media. RLX Technology's average media sentiment score of 0.00 equaled Hempacco'saverage media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RLX Technology
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hempacco
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

RLX Technology currently has a consensus price target of $2.50, suggesting a potential upside of 28.53%. Given RLX Technology's stronger consensus rating and higher probable upside, research analysts plainly believe RLX Technology is more favorable than Hempacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Hempacco
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

RLX Technology has higher revenue and earnings than Hempacco. Hempacco is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$566.11M5.32$131.83M$0.1019.45
Hempacco$4.05M0.00-$13.13M-$2.30N/A

RLX Technology has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, Hempacco has a beta of 2.77, meaning that its stock price is 177% more volatile than the broader market.

Summary

RLX Technology beats Hempacco on 12 of the 13 factors compared between the two stocks.

How does RLX Technology compare to British American Tobacco?

British American Tobacco (NYSE:BTI) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, analyst recommendations, media sentiment, institutional ownership and earnings.

In the previous week, British American Tobacco had 12 more articles in the media than RLX Technology. MarketBeat recorded 13 mentions for British American Tobacco and 1 mentions for RLX Technology. British American Tobacco's average media sentiment score of 0.65 beat RLX Technology's score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
8 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
RLX Technology
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

British American Tobacco presently has a consensus target price of $51.00, suggesting a potential downside of 14.08%. RLX Technology has a consensus target price of $2.50, suggesting a potential upside of 28.53%. Given RLX Technology's higher probable upside, analysts plainly believe RLX Technology is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
1 Sell rating(s)
0 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.75
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

British American Tobacco pays an annual dividend of $3.30 per share and has a dividend yield of 5.6%. RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.1%. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

British American Tobacco has higher revenue and earnings than RLX Technology.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco$33.77B3.57$10.24BN/AN/A
RLX Technology$566.11M5.32$131.83M$0.1019.45

British American Tobacco has a beta of 0.32, suggesting that its stock price is 68% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market.

16.2% of British American Tobacco shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 0.0% of British American Tobacco shares are held by insiders. Comparatively, 53.4% of RLX Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

RLX Technology has a net margin of 20.76% compared to British American Tobacco's net margin of 0.00%. RLX Technology's return on equity of 6.15% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American TobaccoN/A N/A N/A
RLX Technology 20.76%6.15%5.60%

Summary

British American Tobacco and RLX Technology tied by winning 8 of the 16 factors compared between the two stocks.

How does RLX Technology compare to Reynolds Consumer Products?

Reynolds Consumer Products (NASDAQ:REYN) and RLX Technology (NYSE:RLX) are both mid-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, dividends, analyst recommendations, earnings and profitability.

Reynolds Consumer Products pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.1%. Reynolds Consumer Products pays out 56.1% of its earnings in the form of a dividend. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Reynolds Consumer Products has a beta of 0.55, meaning that its share price is 45% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.2, meaning that its share price is 20% more volatile than the broader market.

Reynolds Consumer Products has higher revenue and earnings than RLX Technology. Reynolds Consumer Products is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reynolds Consumer Products$3.79B1.49$301M$1.6416.32
RLX Technology$566.11M5.32$131.83M$0.1019.45

26.8% of Reynolds Consumer Products shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 0.4% of Reynolds Consumer Products shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Reynolds Consumer Products had 5 more articles in the media than RLX Technology. MarketBeat recorded 6 mentions for Reynolds Consumer Products and 1 mentions for RLX Technology. Reynolds Consumer Products' average media sentiment score of 0.82 beat RLX Technology's score of 0.00 indicating that Reynolds Consumer Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reynolds Consumer Products
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
RLX Technology
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

RLX Technology has a net margin of 20.76% compared to Reynolds Consumer Products' net margin of 9.11%. Reynolds Consumer Products' return on equity of 16.03% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Reynolds Consumer Products9.11% 16.03% 7.28%
RLX Technology 20.76%6.15%5.60%

Reynolds Consumer Products currently has a consensus target price of $25.60, indicating a potential downside of 4.33%. RLX Technology has a consensus target price of $2.50, indicating a potential upside of 28.53%. Given RLX Technology's higher probable upside, analysts clearly believe RLX Technology is more favorable than Reynolds Consumer Products.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reynolds Consumer Products
0 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.13
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Reynolds Consumer Products beats RLX Technology on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyTobacco IndustryConsumer Staples SectorNYSE Exchange
Market Cap$3.04B$45.74B$16.20B$24.09B
Dividend Yield5.10%4.50%3.19%3.70%
P/E Ratio19.4511.8914.6332.26
Price / Sales5.3231.77262,948.7481.24
Price / Cash21.9213.9857.6432.38
Price / Book1.3617.794.726.92
Net Income$131.83M$1.46B$841.31M$1.07B
7 Day Performance-2.02%0.65%0.02%2.10%
1 Month Performance-0.51%0.50%-0.57%1.67%
1 Year Performance-12.98%-6.53%12.74%19.52%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
2.9335 of 5 stars
$1.95
-0.8%
$2.50
+28.5%
-12.8%$3.04B$566.11M19.451,240
TPB
Turning Point Brands
4.6434 of 5 stars
$79.31
+0.8%
$113.50
+43.1%
+2.8%$1.54B$463.06M26.98430
ISPR
Ispire Technology
2.7658 of 5 stars
$1.62
-0.1%
$3.50
+116.2%
-41.8%$92.87M$127.49MN/A69
HPCO
Hempacco
N/A$0.00
flat
N/AN/A$1K$4.05MN/A10
BTI
British American Tobacco
2.4578 of 5 stars
$62.36
+2.5%
$51.00
-18.2%
+6.4%$126.74B$33.77BN/A47,797

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This page (NYSE:RLX) was last updated on 8/6/2026 by MarketBeat.com Staff.
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