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RLX Technology (RLX) Competitors

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$1.80 +0.01 (+0.28%)
As of 03:04 PM Eastern

RLX vs. TPB, UVV, ISPR, XXII, and HPCO

Should you buy RLX Technology stock or one of its competitors? RLX Technology's main competitors and comparable companies include Turning Point Brands (TPB), Universal (UVV), Ispire Technology (ISPR), 22nd Century Group (XXII), and Hempacco (HPCO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "tobacco" industry.

How does RLX Technology compare to Turning Point Brands?

Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

Turning Point Brands pays an annual dividend of $0.32 per share and has a dividend yield of 0.4%. RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.6%. Turning Point Brands pays out 13.7% of its earnings in the form of a dividend. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Turning Point Brands has increased its dividend for 7 consecutive years.

Turning Point Brands has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.2, meaning that its share price is 20% more volatile than the broader market.

Turning Point Brands presently has a consensus target price of $115.67, suggesting a potential upside of 32.45%. RLX Technology has a consensus target price of $2.50, suggesting a potential upside of 39.28%. Given RLX Technology's higher possible upside, analysts plainly believe RLX Technology is more favorable than Turning Point Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Turning Point Brands
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

RLX Technology has a net margin of 20.24% compared to Turning Point Brands' net margin of 8.78%. Turning Point Brands' return on equity of 11.35% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Turning Point Brands8.78% 11.35% 5.69%
RLX Technology 20.24%6.20%5.65%

96.1% of Turning Point Brands shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 5.4% of Turning Point Brands shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

RLX Technology has higher revenue and earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Turning Point Brands$463.06M3.65$58.17M$2.3337.48
RLX Technology$566.11M4.91$131.83M$0.1017.95

In the previous week, Turning Point Brands had 1 more articles in the media than RLX Technology. MarketBeat recorded 4 mentions for Turning Point Brands and 3 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.90 beat RLX Technology's score of -0.07 indicating that Turning Point Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Turning Point Brands
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
RLX Technology
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Turning Point Brands beats RLX Technology on 11 of the 19 factors compared between the two stocks.

How does RLX Technology compare to Universal?

RLX Technology (NYSE:RLX) and Universal (NYSE:UVV) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 81.0% of Universal shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by company insiders. Comparatively, 2.2% of Universal shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

RLX Technology has a net margin of 20.24% compared to Universal's net margin of 0.67%. RLX Technology's return on equity of 6.20% beat Universal's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology20.24% 6.20% 5.65%
Universal 0.67%3.50%1.74%

RLX Technology currently has a consensus price target of $2.50, suggesting a potential upside of 39.28%. Given RLX Technology's higher possible upside, equities analysts plainly believe RLX Technology is more favorable than Universal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Universal
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

RLX Technology has higher earnings, but lower revenue than Universal. RLX Technology is trading at a lower price-to-earnings ratio than Universal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$566.11M4.91$131.83M$0.1017.95
Universal$2.92B0.40$32.64M$0.7760.34

RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.6%. Universal pays an annual dividend of $3.32 per share and has a dividend yield of 7.1%. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Universal pays out 431.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Universal has raised its dividend for 56 consecutive years. Universal is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

RLX Technology has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, Universal has a beta of 0.6, meaning that its stock price is 40% less volatile than the broader market.

In the previous week, Universal had 13 more articles in the media than RLX Technology. MarketBeat recorded 16 mentions for Universal and 3 mentions for RLX Technology. Universal's average media sentiment score of 0.34 beat RLX Technology's score of -0.07 indicating that Universal is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RLX Technology
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Universal
3 Very Positive mention(s)
5 Positive mention(s)
3 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

RLX Technology beats Universal on 9 of the 17 factors compared between the two stocks.

How does RLX Technology compare to Ispire Technology?

Ispire Technology (NASDAQ:ISPR) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, media sentiment, valuation, profitability and analyst recommendations.

Ispire Technology currently has a consensus price target of $3.50, suggesting a potential upside of 137.29%. RLX Technology has a consensus price target of $2.50, suggesting a potential upside of 39.28%. Given Ispire Technology's stronger consensus rating and higher probable upside, equities analysts clearly believe Ispire Technology is more favorable than RLX Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ispire Technology
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

5.0% of Ispire Technology shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 65.9% of Ispire Technology shares are owned by company insiders. Comparatively, 53.4% of RLX Technology shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, RLX Technology had 2 more articles in the media than Ispire Technology. MarketBeat recorded 3 mentions for RLX Technology and 1 mentions for Ispire Technology. Ispire Technology's average media sentiment score of 1.89 beat RLX Technology's score of -0.07 indicating that Ispire Technology is being referred to more favorably in the media.

Company Overall Sentiment
Ispire Technology Very Positive
RLX Technology Neutral

RLX Technology has a net margin of 20.24% compared to Ispire Technology's net margin of -38.20%. RLX Technology's return on equity of 6.20% beat Ispire Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Ispire Technology-38.20% -2,383.89% -38.08%
RLX Technology 20.24%6.20%5.65%

RLX Technology has higher revenue and earnings than Ispire Technology. Ispire Technology is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ispire Technology$127.49M0.66-$39.24M-$0.61N/A
RLX Technology$566.11M4.91$131.83M$0.1017.95

Ispire Technology has a beta of 2.06, indicating that its stock price is 106% more volatile than the broader market. Comparatively, RLX Technology has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market.

Summary

RLX Technology beats Ispire Technology on 10 of the 16 factors compared between the two stocks.

How does RLX Technology compare to 22nd Century Group?

22nd Century Group (NASDAQ:XXII) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability.

RLX Technology has a net margin of 20.24% compared to 22nd Century Group's net margin of -27.04%. RLX Technology's return on equity of 6.20% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-27.04% -69.37% -44.30%
RLX Technology 20.24%6.20%5.65%

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 0.0% of 22nd Century Group shares are held by insiders. Comparatively, 53.4% of RLX Technology shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

22nd Century Group has a beta of 0.65, indicating that its stock price is 35% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market.

In the previous week, RLX Technology had 2 more articles in the media than 22nd Century Group. MarketBeat recorded 3 mentions for RLX Technology and 1 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 1.87 beat RLX Technology's score of -0.07 indicating that 22nd Century Group is being referred to more favorably in the media.

Company Overall Sentiment
22nd Century Group Very Positive
RLX Technology Neutral

RLX Technology has a consensus target price of $2.50, suggesting a potential upside of 39.28%. Given RLX Technology's stronger consensus rating and higher possible upside, analysts plainly believe RLX Technology is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

RLX Technology has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M0.10-$5.05M-$434.84N/A
RLX Technology$566.11M4.91$131.83M$0.1017.95

Summary

RLX Technology beats 22nd Century Group on 14 of the 15 factors compared between the two stocks.

How does RLX Technology compare to Hempacco?

Hempacco (NASDAQ:HPCO) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and risk.

Hempacco has a beta of 2.77, suggesting that its share price is 177% more volatile than the broader market. Comparatively, RLX Technology has a beta of 1.2, suggesting that its share price is 20% more volatile than the broader market.

7.6% of Hempacco shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 44.8% of Hempacco shares are owned by insiders. Comparatively, 53.4% of RLX Technology shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

RLX Technology has a consensus target price of $2.50, suggesting a potential upside of 39.28%. Given RLX Technology's stronger consensus rating and higher probable upside, analysts clearly believe RLX Technology is more favorable than Hempacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hempacco
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, RLX Technology had 3 more articles in the media than Hempacco. MarketBeat recorded 3 mentions for RLX Technology and 0 mentions for Hempacco. Hempacco's average media sentiment score of 0.00 beat RLX Technology's score of -0.07 indicating that Hempacco is being referred to more favorably in the media.

Company Overall Sentiment
Hempacco Neutral
RLX Technology Neutral

RLX Technology has a net margin of 20.24% compared to Hempacco's net margin of 0.00%. RLX Technology's return on equity of 6.20% beat Hempacco's return on equity.

Company Net Margins Return on Equity Return on Assets
HempaccoN/A N/A N/A
RLX Technology 20.24%6.20%5.65%

RLX Technology has higher revenue and earnings than Hempacco. Hempacco is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hempacco$4.05M0.00-$13.13M-$2.30N/A
RLX Technology$566.11M4.91$131.83M$0.1017.95

Summary

RLX Technology beats Hempacco on 13 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyTobacco IndustryConsumer Staples SectorNYSE Exchange
Market Cap$2.78B$49.61B$16.11B$24.28B
Dividend Yield5.52%4.75%3.18%3.70%
P/E Ratio17.1012.7813.7230.26
Price / Sales4.9131.72262,280.3820.12
Price / Cash20.2413.7157.7132.63
Price / Book1.2016.504.527.71
Net Income$131.83M$1.46B$836.78M$1.07B
7 Day Performance-2.18%-0.15%1.02%-0.18%
1 Month Performance-11.79%-3.07%2.74%2.90%
1 Year Performance-25.05%-7.78%14.60%14.64%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
2.6437 of 5 stars
$1.80
+0.3%
$2.50
+39.3%
-24.9%$2.78B$566.11M17.101,240
TPB
Turning Point Brands
4.0498 of 5 stars
$85.80
+0.6%
$115.67
+34.8%
-11.2%$1.66B$507.23M36.81430
UVV
Universal
2.671 of 5 stars
$44.49
+0.4%
N/A-17.9%$1.11B$2.92B57.7925,000
ISPR
Ispire Technology
1.6276 of 5 stars
$1.59
+2.3%
$3.50
+120.8%
-49.5%$90.98M$127.49MN/A69
XXII
22nd Century Group
0.9261 of 5 stars
$4.14
+0.4%
N/A-99.5%$2.15M$17.59MN/A80

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This page (NYSE:RLX) was last updated on 8/26/2026 by MarketBeat.com Staff.
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