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RLX Technology (RLX) Competitors

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$1.72 -0.01 (-0.29%)
Closing price 03:59 PM Eastern
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$1.72 0.00 (0.00%)
As of 04:14 PM Eastern
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RLX vs. TPB, UVV, ISPR, XXII, and HPCO

Should you buy RLX Technology stock or one of its competitors? RLX Technology's main competitors and comparable companies include Turning Point Brands (TPB), Universal (UVV), Ispire Technology (ISPR), 22nd Century Group (XXII), and Hempacco (HPCO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "tobacco" industry.

How does RLX Technology compare to Turning Point Brands?

Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.

RLX Technology has a net margin of 20.24% compared to Turning Point Brands' net margin of 8.78%. Turning Point Brands' return on equity of 11.35% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Turning Point Brands8.78% 11.35% 5.69%
RLX Technology 20.24%6.20%5.65%

Turning Point Brands has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market.

96.1% of Turning Point Brands shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 5.4% of Turning Point Brands shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

RLX Technology has higher revenue and earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Turning Point Brands$463.06M2.40$58.17M$2.3324.66
RLX Technology$566.11M4.72$131.83M$0.1017.25

In the previous week, Turning Point Brands had 4 more articles in the media than RLX Technology. MarketBeat recorded 4 mentions for Turning Point Brands and 0 mentions for RLX Technology. RLX Technology's average media sentiment score of 0.00 beat Turning Point Brands' score of -0.52 indicating that RLX Technology is being referred to more favorably in the news media.

Company Overall Sentiment
Turning Point Brands Negative
RLX Technology Neutral

Turning Point Brands presently has a consensus target price of $109.00, indicating a potential upside of 89.73%. RLX Technology has a consensus target price of $2.50, indicating a potential upside of 44.93%. Given Turning Point Brands' stronger consensus rating and higher probable upside, equities analysts clearly believe Turning Point Brands is more favorable than RLX Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Turning Point Brands
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Turning Point Brands pays an annual dividend of $0.32 per share and has a dividend yield of 0.6%. RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.8%. Turning Point Brands pays out 13.7% of its earnings in the form of a dividend. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Turning Point Brands has raised its dividend for 7 consecutive years.

Summary

Turning Point Brands beats RLX Technology on 11 of the 19 factors compared between the two stocks.

How does RLX Technology compare to Universal?

RLX Technology (NYSE:RLX) and Universal (NYSE:UVV) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, dividends, earnings, media sentiment, risk and profitability.

RLX Technology presently has a consensus target price of $2.50, suggesting a potential upside of 44.93%. Given RLX Technology's stronger consensus rating and higher probable upside, analysts plainly believe RLX Technology is more favorable than Universal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Universal
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Universal had 11 more articles in the media than RLX Technology. MarketBeat recorded 11 mentions for Universal and 0 mentions for RLX Technology. Universal's average media sentiment score of 0.18 beat RLX Technology's score of 0.00 indicating that Universal is being referred to more favorably in the news media.

Company Overall Sentiment
RLX Technology Neutral
Universal Neutral

RLX Technology has a net margin of 20.24% compared to Universal's net margin of 0.67%. RLX Technology's return on equity of 6.20% beat Universal's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology20.24% 6.20% 5.65%
Universal 0.67%3.50%1.74%

22.7% of RLX Technology shares are held by institutional investors. Comparatively, 81.0% of Universal shares are held by institutional investors. 53.4% of RLX Technology shares are held by insiders. Comparatively, 2.2% of Universal shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

RLX Technology has higher earnings, but lower revenue than Universal. RLX Technology is trading at a lower price-to-earnings ratio than Universal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$566.11M4.72$131.83M$0.1017.25
Universal$2.92B0.36$32.64M$0.7755.39

RLX Technology has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market. Comparatively, Universal has a beta of 0.58, suggesting that its stock price is 42% less volatile than the broader market.

RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 5.8%. Universal pays an annual dividend of $3.32 per share and has a dividend yield of 7.8%. RLX Technology pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Universal pays out 431.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Universal has raised its dividend for 56 consecutive years. Universal is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

RLX Technology beats Universal on 10 of the 18 factors compared between the two stocks.

How does RLX Technology compare to Ispire Technology?

Ispire Technology (NASDAQ:ISPR) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

In the previous week, Ispire Technology's average media sentiment score of 0.00 equaled RLX Technology'saverage media sentiment score.

Company Overall Sentiment
Ispire Technology Neutral
RLX Technology Neutral

Ispire Technology currently has a consensus price target of $3.30, suggesting a potential upside of 134.04%. RLX Technology has a consensus price target of $2.50, suggesting a potential upside of 44.93%. Given Ispire Technology's higher probable upside, equities analysts clearly believe Ispire Technology is more favorable than RLX Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ispire Technology
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.00
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

RLX Technology has higher revenue and earnings than Ispire Technology. Ispire Technology is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ispire Technology$96.01M0.85-$33.20M-$0.59N/A
RLX Technology$566.11M4.72$131.83M$0.1017.25

RLX Technology has a net margin of 20.24% compared to Ispire Technology's net margin of -34.59%. RLX Technology's return on equity of 6.20% beat Ispire Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Ispire Technology-34.59% N/A -41.37%
RLX Technology 20.24%6.20%5.65%

Ispire Technology has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market. Comparatively, RLX Technology has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market.

5.0% of Ispire Technology shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 65.9% of Ispire Technology shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

RLX Technology beats Ispire Technology on 9 of the 13 factors compared between the two stocks.

How does RLX Technology compare to 22nd Century Group?

22nd Century Group (NASDAQ:XXII) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

22nd Century Group has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

RLX Technology has a net margin of 20.24% compared to 22nd Century Group's net margin of -27.04%. RLX Technology's return on equity of 6.20% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-27.04% -69.37% -44.30%
RLX Technology 20.24%6.20%5.65%

RLX Technology has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M0.03-$5.05M-$434.84N/A
RLX Technology$566.11M4.72$131.83M$0.1017.25

In the previous week, 22nd Century Group's average media sentiment score of 0.00 equaled RLX Technology'saverage media sentiment score.

Company Overall Sentiment
22nd Century Group Neutral
RLX Technology Neutral

RLX Technology has a consensus price target of $2.50, suggesting a potential upside of 44.93%. Given RLX Technology's stronger consensus rating and higher probable upside, analysts plainly believe RLX Technology is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 0.0% of 22nd Century Group shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

RLX Technology beats 22nd Century Group on 13 of the 13 factors compared between the two stocks.

How does RLX Technology compare to Hempacco?

RLX Technology (NYSE:RLX) and Hempacco (NASDAQ:HPCO) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

RLX Technology has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market. Comparatively, Hempacco has a beta of 2.77, meaning that its share price is 177% more volatile than the broader market.

RLX Technology has higher revenue and earnings than Hempacco. Hempacco is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$566.11M4.72$131.83M$0.1017.25
Hempacco$4.05M0.00-$13.13M-$2.30N/A

In the previous week, RLX Technology's average media sentiment score of 0.00 equaled Hempacco'saverage media sentiment score.

Company Overall Sentiment
RLX Technology Neutral
Hempacco Neutral

22.7% of RLX Technology shares are held by institutional investors. Comparatively, 7.6% of Hempacco shares are held by institutional investors. 53.4% of RLX Technology shares are held by insiders. Comparatively, 44.8% of Hempacco shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

RLX Technology has a net margin of 20.24% compared to Hempacco's net margin of 0.00%. RLX Technology's return on equity of 6.20% beat Hempacco's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology20.24% 6.20% 5.65%
Hempacco N/A N/A N/A

RLX Technology presently has a consensus price target of $2.50, indicating a potential upside of 44.93%. Given RLX Technology's stronger consensus rating and higher possible upside, equities research analysts clearly believe RLX Technology is more favorable than Hempacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Hempacco
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

RLX Technology beats Hempacco on 12 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyTobacco IndustryConsumer Staples SectorNYSE Exchange
Market Cap$2.67B$46.85B$15.76B$22.87B
Dividend Yield5.88%5.01%3.32%3.71%
P/E Ratio16.4311.7313.8428.01
Price / Sales4.7231.15262,948.4919.90
Price / Cash19.0112.8157.0138.14
Price / Book1.211.844.304.70
Net Income$131.83M$1.46B$839.81M$1.07B
7 Day Performance1.77%2.76%0.52%0.63%
1 Month Performance-3.90%-4.96%-3.89%-4.93%
1 Year Performance-27.52%-9.58%9.09%5.31%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
2.2874 of 5 stars
$1.73
-0.3%
$2.50
+44.9%
-30.3%$2.67B$566.11M16.43897
TPB
Turning Point Brands
3.6216 of 5 stars
$60.16
-0.4%
$109.00
+81.2%
-35.8%$1.17B$463.06M25.86484
UVV
Universal
2.2756 of 5 stars
$41.89
+0.1%
N/A-21.8%$1.04B$2.92B54.2025,000
ISPR
Ispire Technology
2.0492 of 5 stars
$1.32
-0.4%
$3.50
+165.2%
-39.0%$76.23M$96.01MN/A81
XXII
22nd Century Group
0.4507 of 5 stars
$0.93
-2.7%
N/A-99.8%$485K$17.59MN/A32

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This page (NYSE:RLX) was last updated on 10/8/2026 by MarketBeat.com Staff.
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