RLX vs. MODG, SHOO, UAA, UA, SVV, CENT, CRI, PTVE, KTB, and MLCO
Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Topgolf Callaway Brands (MODG), Steven Madden (SHOO), Under Armour (UAA), Under Armour (UA), Savers Value Village (SVV), Central Garden & Pet (CENT), Carter's (CRI), Pactiv Evergreen (PTVE), Kontoor Brands (KTB), and Melco Resorts & Entertainment (MLCO). These companies are all part of the "consumer discretionary" sector.
RLX Technology (NYSE:RLX) and Topgolf Callaway Brands (NYSE:MODG) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, community ranking, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.
RLX Technology presently has a consensus price target of $2.68, indicating a potential upside of 40.31%. Topgolf Callaway Brands has a consensus price target of $20.64, indicating a potential upside of 30.20%. Given RLX Technology's stronger consensus rating and higher probable upside, equities research analysts clearly believe RLX Technology is more favorable than Topgolf Callaway Brands.
Topgolf Callaway Brands has higher revenue and earnings than RLX Technology. Topgolf Callaway Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.
RLX Technology has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Comparatively, Topgolf Callaway Brands has a beta of 1.87, indicating that its stock price is 87% more volatile than the S&P 500.
RLX Technology has a net margin of 34.74% compared to Topgolf Callaway Brands' net margin of 2.22%. RLX Technology's return on equity of 3.32% beat Topgolf Callaway Brands' return on equity.
In the previous week, Topgolf Callaway Brands had 4 more articles in the media than RLX Technology. MarketBeat recorded 7 mentions for Topgolf Callaway Brands and 3 mentions for RLX Technology. Topgolf Callaway Brands' average media sentiment score of 0.93 beat RLX Technology's score of 0.75 indicating that Topgolf Callaway Brands is being referred to more favorably in the news media.
Topgolf Callaway Brands received 3 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 44.83% of users gave Topgolf Callaway Brands an outperform vote while only 38.46% of users gave RLX Technology an outperform vote.
22.7% of RLX Technology shares are held by institutional investors. Comparatively, 84.7% of Topgolf Callaway Brands shares are held by institutional investors. 53.4% of RLX Technology shares are held by company insiders. Comparatively, 12.0% of Topgolf Callaway Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Summary
Topgolf Callaway Brands beats RLX Technology on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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