RLX vs. VGR, ISPR, XXII, HPCO, PM, MO, BTI, RL, CHDN, and BIRK
Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Vector Group (VGR), Ispire Technology (ISPR), 22nd Century Group (XXII), Hempacco (HPCO), Philip Morris International (PM), Altria Group (MO), British American Tobacco (BTI), Ralph Lauren (RL), Churchill Downs (CHDN), and Birkenstock (BIRK).
RLX Technology (NYSE:RLX) and Vector Group (NYSE:VGR) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, community ranking, profitability, valuation and dividends.
In the previous week, Vector Group had 3 more articles in the media than RLX Technology. MarketBeat recorded 4 mentions for Vector Group and 1 mentions for RLX Technology. RLX Technology's average media sentiment score of 0.45 beat Vector Group's score of -0.22 indicating that RLX Technology is being referred to more favorably in the media.
RLX Technology has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500. Comparatively, Vector Group has a beta of 1.03, indicating that its stock price is 3% more volatile than the S&P 500.
22.7% of RLX Technology shares are held by institutional investors. Comparatively, 64.1% of Vector Group shares are held by institutional investors. 53.4% of RLX Technology shares are held by company insiders. Comparatively, 7.1% of Vector Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
RLX Technology presently has a consensus target price of $2.68, suggesting a potential upside of 49.72%. Given RLX Technology's higher possible upside, equities research analysts clearly believe RLX Technology is more favorable than Vector Group.
Vector Group has lower revenue, but higher earnings than RLX Technology. Vector Group is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.
RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.6%. Vector Group pays an annual dividend of $0.80 per share and has a dividend yield of 6.3%. RLX Technology pays out 20.0% of its earnings in the form of a dividend. Vector Group pays out 69.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Vector Group received 244 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 62.10% of users gave Vector Group an outperform vote while only 38.46% of users gave RLX Technology an outperform vote.
RLX Technology has a net margin of 24.39% compared to Vector Group's net margin of 12.98%. RLX Technology's return on equity of 2.91% beat Vector Group's return on equity.
Summary
RLX Technology beats Vector Group on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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