RLX Technology (RLX) Competitors

$2.16 +0.06 (+2.61%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$2.16 0.00 (0.00%)

As of 05/15/2026 07:42 PM Eastern

RLX vs. TPB, ISPR, HPCO, BTI, and REYN

Should you buy RLX Technology stock or one of its competitors? MarketBeat compares RLX Technology with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), and Reynolds Consumer Products (REYN).

How does RLX Technology compare to Turning Point Brands?

RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both tobacco products companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings and risk.

RLX Technology currently has a consensus price target of $2.50, indicating a potential upside of 15.47%. Turning Point Brands has a consensus price target of $118.75, indicating a potential upside of 32.39%. Given Turning Point Brands' stronger consensus rating and higher possible upside, analysts clearly believe Turning Point Brands is more favorable than RLX Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RLX Technology	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Turning Point Brands	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

RLX Technology has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, Turning Point Brands has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market.

22.7% of RLX Technology shares are held by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are held by institutional investors. 53.4% of RLX Technology shares are held by insiders. Comparatively, 5.4% of Turning Point Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

RLX Technology has a net margin of 23.27% compared to Turning Point Brands' net margin of 11.53%. Turning Point Brands' return on equity of 16.54% beat RLX Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RLX Technology	23.27%	5.74%	5.28%
Turning Point Brands	11.53%	16.54%	7.71%

In the previous week, Turning Point Brands had 12 more articles in the media than RLX Technology. MarketBeat recorded 14 mentions for Turning Point Brands and 2 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.48 beat RLX Technology's score of -0.21 indicating that Turning Point Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RLX Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Turning Point Brands	6 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

RLX Technology has higher revenue and earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RLX Technology	$566.11M	5.92	$131.83M	$0.09	24.06
Turning Point Brands	$463.06M	3.75	$58.17M	$2.94	30.51

RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 4.6%. Turning Point Brands pays an annual dividend of $0.32 per share and has a dividend yield of 0.4%. RLX Technology pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Turning Point Brands pays out 10.9% of its earnings in the form of a dividend. Turning Point Brands has increased its dividend for 7 consecutive years.

Summary

Turning Point Brands beats RLX Technology on 12 of the 19 factors compared between the two stocks.

How does RLX Technology compare to Ispire Technology?

RLX Technology (NYSE:RLX) and Ispire Technology (NASDAQ:ISPR) are both tobacco products companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

In the previous week, Ispire Technology had 1 more articles in the media than RLX Technology. MarketBeat recorded 3 mentions for Ispire Technology and 2 mentions for RLX Technology. Ispire Technology's average media sentiment score of 0.36 beat RLX Technology's score of -0.21 indicating that Ispire Technology is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RLX Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Ispire Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

RLX Technology has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Ispire Technology has a beta of 1.84, meaning that its share price is 84% more volatile than the broader market.

22.7% of RLX Technology shares are held by institutional investors. Comparatively, 5.0% of Ispire Technology shares are held by institutional investors. 53.4% of RLX Technology shares are held by insiders. Comparatively, 65.4% of Ispire Technology shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

RLX Technology presently has a consensus price target of $2.50, suggesting a potential upside of 15.47%. Given RLX Technology's stronger consensus rating and higher possible upside, equities research analysts clearly believe RLX Technology is more favorable than Ispire Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RLX Technology	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Ispire Technology	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

RLX Technology has higher revenue and earnings than Ispire Technology. Ispire Technology is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RLX Technology	$566.11M	5.92	$131.83M	$0.09	24.06
Ispire Technology	$89.46M	1.09	-$39.24M	-$0.61	N/A

RLX Technology has a net margin of 23.27% compared to Ispire Technology's net margin of -38.20%. RLX Technology's return on equity of 5.74% beat Ispire Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RLX Technology	23.27%	5.74%	5.28%
Ispire Technology	-38.20%	-2,383.89%	-38.08%

Summary

RLX Technology beats Ispire Technology on 11 of the 15 factors compared between the two stocks.

How does RLX Technology compare to Hempacco?

RLX Technology (NYSE:RLX) and Hempacco (NASDAQ:HPCO) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

RLX Technology has higher revenue and earnings than Hempacco. Hempacco is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RLX Technology	$566.11M	5.92	$131.83M	$0.09	24.06
Hempacco	$4.05M	0.00	-$13.13M	-$2.30	N/A

RLX Technology presently has a consensus target price of $2.50, indicating a potential upside of 15.47%. Given RLX Technology's stronger consensus rating and higher probable upside, analysts clearly believe RLX Technology is more favorable than Hempacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RLX Technology	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hempacco	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

RLX Technology has a net margin of 23.27% compared to Hempacco's net margin of 0.00%. RLX Technology's return on equity of 5.74% beat Hempacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RLX Technology	23.27%	5.74%	5.28%
Hempacco	N/A	N/A	N/A

22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 7.6% of Hempacco shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by insiders. Comparatively, 44.8% of Hempacco shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

RLX Technology has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Hempacco has a beta of 2.77, meaning that its share price is 177% more volatile than the broader market.

In the previous week, RLX Technology had 2 more articles in the media than Hempacco. MarketBeat recorded 2 mentions for RLX Technology and 0 mentions for Hempacco. Hempacco's average media sentiment score of 0.00 beat RLX Technology's score of -0.21 indicating that Hempacco is being referred to more favorably in the news media.

Company	Overall Sentiment
RLX Technology	Neutral
Hempacco	Neutral

Summary

RLX Technology beats Hempacco on 13 of the 15 factors compared between the two stocks.

How does RLX Technology compare to British American Tobacco?

British American Tobacco (NYSE:BTI) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

RLX Technology has a net margin of 23.27% compared to British American Tobacco's net margin of 0.00%. RLX Technology's return on equity of 5.74% beat British American Tobacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
British American Tobacco	N/A	N/A	N/A
RLX Technology	23.27%	5.74%	5.28%

British American Tobacco presently has a consensus target price of $51.00, indicating a potential downside of 21.72%. RLX Technology has a consensus target price of $2.50, indicating a potential upside of 15.47%. Given RLX Technology's higher possible upside, analysts clearly believe RLX Technology is more favorable than British American Tobacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	2 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.56
RLX Technology	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

British American Tobacco pays an annual dividend of $3.30 per share and has a dividend yield of 5.1%. RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 4.6%. RLX Technology pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

British American Tobacco has higher revenue and earnings than RLX Technology.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	$33.77B	3.93	$10.24B	N/A	N/A
RLX Technology	$566.11M	5.92	$131.83M	$0.09	24.06

In the previous week, British American Tobacco had 5 more articles in the media than RLX Technology. MarketBeat recorded 7 mentions for British American Tobacco and 2 mentions for RLX Technology. British American Tobacco's average media sentiment score of 1.04 beat RLX Technology's score of -0.21 indicating that British American Tobacco is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
British American Tobacco	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
RLX Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

16.2% of British American Tobacco shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 0.0% of British American Tobacco shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

British American Tobacco has a beta of 0.3, suggesting that its share price is 70% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

Summary

British American Tobacco and RLX Technology tied by winning 8 of the 16 factors compared between the two stocks.

How does RLX Technology compare to Reynolds Consumer Products?

Reynolds Consumer Products (NASDAQ:REYN) and RLX Technology (NYSE:RLX) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.

RLX Technology has a net margin of 23.27% compared to Reynolds Consumer Products' net margin of 8.70%. Reynolds Consumer Products' return on equity of 16.05% beat RLX Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reynolds Consumer Products	8.70%	16.05%	7.24%
RLX Technology	23.27%	5.74%	5.28%

Reynolds Consumer Products has higher revenue and earnings than RLX Technology. Reynolds Consumer Products is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reynolds Consumer Products	$3.72B	1.20	$301M	$1.57	13.47
RLX Technology	$566.11M	5.92	$131.83M	$0.09	24.06

In the previous week, Reynolds Consumer Products had 4 more articles in the media than RLX Technology. MarketBeat recorded 6 mentions for Reynolds Consumer Products and 2 mentions for RLX Technology. Reynolds Consumer Products' average media sentiment score of 0.85 beat RLX Technology's score of -0.21 indicating that Reynolds Consumer Products is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Reynolds Consumer Products	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
RLX Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

26.8% of Reynolds Consumer Products shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 0.4% of Reynolds Consumer Products shares are owned by insiders. Comparatively, 53.4% of RLX Technology shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Reynolds Consumer Products has a beta of 0.57, suggesting that its share price is 43% less volatile than the broader market. Comparatively, RLX Technology has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

Reynolds Consumer Products currently has a consensus target price of $23.60, indicating a potential upside of 11.58%. RLX Technology has a consensus target price of $2.50, indicating a potential upside of 15.47%. Given RLX Technology's higher probable upside, analysts plainly believe RLX Technology is more favorable than Reynolds Consumer Products.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reynolds Consumer Products	0 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
RLX Technology	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Reynolds Consumer Products pays an annual dividend of $0.92 per share and has a dividend yield of 4.3%. RLX Technology pays an annual dividend of $0.10 per share and has a dividend yield of 4.6%. Reynolds Consumer Products pays out 58.6% of its earnings in the form of a dividend. RLX Technology pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Reynolds Consumer Products beats RLX Technology on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RLX vs. The Competition

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Metric	RLX Technology	CONSM PD Industry	Discretionary Sector	NYSE Exchange
Market Cap	$3.27B	$1.39B	$7.10B	$23.03B
Dividend Yield	4.74%	4.06%	2.94%	4.09%
P/E Ratio	24.06	7.98	17.69	29.73
Price / Sales	5.92	4.63	3.58	23.94
Price / Cash	23.60	14.63	14.63	25.31
Price / Book	1.51	1.37	3.62	4.60
Net Income	$131.83M	$64.98M	$246.24M	$1.06B
7 Day Performance	2.36%	-3.85%	-0.26%	-2.26%
1 Month Performance	-0.92%	-9.75%	10.32%	-0.36%
1 Year Performance	9.07%	1.96%	13.10%	21.82%

RLX Technology Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RLX RLX Technology	2.2772 of 5 stars	$2.17 +2.6%	$2.50 +15.5%	+10.5%	$3.27B	$566.11M	24.06	1,240	Gap Up
TPB Turning Point Brands	4.2889 of 5 stars	$81.48 -1.4%	$116.67 +43.2%	+24.3%	$1.60B	$463.06M	26.03	430	Analyst Downgrade Insider Trade
ISPR Ispire Technology	0.6526 of 5 stars	$1.32 -5.7%	$7.50 +468.2%	-40.8%	$80.21M	$127.49M	N/A	69	Analyst Downgrade
HPCO Hempacco	N/A	$0.00 flat	N/A	N/A	$1K	$4.05M	N/A	10
BTI British American Tobacco	2.7998 of 5 stars	$58.35 -0.6%	$51.00 -12.6%	+57.2%	$153.76B	$25.61B	N/A	47,797	Analyst Forecast

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This page (NYSE:RLX) was last updated on 5/16/2026 by MarketBeat.com Staff.

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RLX Technology (RLX) Competitors

RLX vs. TPB, ISPR, HPCO, BTI, and REYN

How does RLX Technology compare to Turning Point Brands?

Summary

How does RLX Technology compare to Ispire Technology?

Summary

How does RLX Technology compare to Hempacco?

Summary

How does RLX Technology compare to British American Tobacco?

Summary

How does RLX Technology compare to Reynolds Consumer Products?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RLX vs. The Competition

RLX Technology Competitors List

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Stock Ideas and Recommendations

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RLX Technology (RLX) Competitors

RLX vs. TPB, ISPR, HPCO, BTI, and REYN

How does RLX Technology compare to Turning Point Brands?

Do analysts recommend RLX or TPB?

Which has more volatility & risk, RLX or TPB?

Do insiders & institutionals have more ownership in RLX or TPB?

Is RLX or TPB more profitable?

Does the media refer more to RLX or TPB?

Which has preferable earnings & valuation, RLX or TPB?

Is RLX or TPB a better dividend stock?

Summary

How does RLX Technology compare to Ispire Technology?

Does the media prefer RLX or ISPR?

Which has more volatility & risk, RLX or ISPR?

Do insiders & institutionals hold more shares of RLX or ISPR?

Do analysts rate RLX or ISPR?

Which has preferable valuation & earnings, RLX or ISPR?

Is RLX or ISPR more profitable?

Summary

How does RLX Technology compare to Hempacco?

Which has higher earnings and valuation, RLX or HPCO?

Do analysts prefer RLX or HPCO?

Is RLX or HPCO more profitable?

Do institutionals and insiders believe in RLX or HPCO?

Which has more volatility and risk, RLX or HPCO?

Does the media refer more to RLX or HPCO?

Summary

How does RLX Technology compare to British American Tobacco?

Is BTI or RLX more profitable?

Do analysts recommend BTI or RLX?

Is BTI or RLX a better dividend stock?

Which has higher earnings and valuation, BTI or RLX?

Does the media prefer BTI or RLX?

Do insiders & institutionals believe in BTI or RLX?

Which has more risk and volatility, BTI or RLX?

Summary

How does RLX Technology compare to Reynolds Consumer Products?

Is REYN or RLX more profitable?

Which has higher earnings and valuation, REYN or RLX?

Does the media refer more to REYN or RLX?

Do insiders & institutionals hold more shares of REYN or RLX?

Which has more risk & volatility, REYN or RLX?

Do analysts prefer REYN or RLX?

Is REYN or RLX a better dividend stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RLX vs. The Competition

RLX Technology Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools