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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco logo
$55.84 -0.18 (-0.32%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$56.02 +0.18 (+0.33%)
As of 09/18/2026 07:48 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
0
Buy
6

Based on 7 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 7 analysts, 1 has given a sell rating, and 6 have given a buy rating for BTI.

Consensus Price Target

$68.10
21.95% Upside
According to the 7 analysts' twelve-month price targets for British American Tobacco, the average price target is $68.10. The highest price target for BTI is $68.10, while the lowest price target for BTI is $68.10. The average price target represents a forecasted upside of 21.95% from the current price of $55.84.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BTI Analyst Ratings Over Time

TypeCurrent Forecast
9/20/25 to 9/20/26
1 Month Ago
8/21/25 to 8/21/26
3 Months Ago
6/22/25 to 6/22/26
1 Year Ago
9/20/24 to 9/20/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
7 Buy rating(s)
7 Buy rating(s)
5 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$68.10$62.00$51.00$51.00
Forecasted Upside21.95% Upside10.34% Upside-13.52% Downside-6.76% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.71
2.22
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside21.95% Upside155.26% Upside18.43% Upside
News Sentiment Rating
Positive News

See Recent BTI News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/7/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
 Reiterated RatingOverweight$68.10+22.99%
8/31/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 Reiterated RatingBuy (B)
8/11/2026 Reiterated RatingUnderperform
7/21/2026 Initiated CoverageBuy
5/14/2026 Reiterated RatingBuy
12/12/2025 Initiated CoverageBuy
11/28/2025 Reiterated RatingBuy
9/8/2025UpgradeHoldBuy$62.00+10.69%
7/9/2025Initiated CoverageBuy
6/13/2025 Reiterated RatingOverweight
4/30/2025 Initiated CoverageBuy
1/27/2025UpgradeNeutralBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 07:36 AM ET.


Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • British American Tobacco p.l.c. offers a compelling income opportunity with a dividend yield of 5.85%, which is significantly higher than the average yield found in the broader S&P 500 index, providing a steady stream of cash flow for income-focused investors.
  • The company is experiencing strong growth in its Modern Oral segment, which grew 65.9% in the first half of 2026 and now holds a 39.2% volume share in top markets, indicating a successful transition toward next-generation nicotine products that are driving new revenue streams.
  • Wall Street analysts maintain a consensus rating of Moderate Buy with a price target of $68.10, suggesting that the current stock price of $55.84 is undervalued relative to the expected future performance and growth potential of the company's product portfolio.
  • Short interest in the stock has decreased significantly, dropping to 2,847,962 shares as of August 31, 2026, which indicates that fewer investors are betting against the company and that the market sentiment is shifting toward a more positive outlook.
  • Institutional investors are increasing their stakes in the company, with NewEdge Advisors LLC increasing its position by 710.3% in the second quarter, signaling that professional money managers are confident in the long-term stability and growth prospects of British American Tobacco p.l.c.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • The company recently reported earnings per share of $1.11 for the quarter, which missed the consensus estimate of $2.21 by $1.10, indicating that the company is facing challenges in meeting analyst expectations for profitability in the near term.
  • Revenue for the most recent quarter was $8.10 billion, which was significantly lower than the analyst expectation of $16.42 billion, suggesting that the company may be experiencing slower-than-expected growth in its core business segments.
  • The stock price of $55.84 is below the 50-day simple moving average of $58.68 and the 200-day simple moving average of $59.69, which is a technical indicator that the stock is in a downtrend and may continue to face downward pressure in the short term.
  • The company has a debt-to-equity ratio of 0.64, which, while not excessively high, indicates that it carries a moderate level of debt that could become a burden if interest rates rise or if the company's cash flow generation slows down.
  • One research analyst has issued a Sell rating on the stock, reflecting a bearish view that the company's current valuation and growth trajectory do not justify the current price, which could influence other investors to reduce their exposure to the stock.

BTI Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $68.10, with a high forecast of $68.10 and a low forecast of $68.10.

7 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There is currently 1 sell rating and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BTI shares.

According to analysts, British American Tobacco's stock has a predicted upside of 21.95% based on their 12-month stock forecasts.

British American Tobacco has been rated by research analysts at BTIG Research, Morgan Stanley, Royal Bank Of Canada, and Weiss Ratings in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating for British American Tobacco is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BTI compares to other companies.


MarketBeat monitors more than a dozen sources for British American Tobacco analyst ratings, with the most recent rating issued on 9/7/2026.
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