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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco logo
$55.50 +0.07 (+0.13%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$55.50 +0.00 (+0.00%)
As of 10/9/2026 07:42 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
2
Buy
12

Based on 15 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 15 analysts, 1 has given a sell rating, 2 have given a hold rating, and 12 have given a buy rating for BTI.

Consensus Price Target

$68.10
22.69% Upside
According to the 15 analysts' twelve-month price targets for British American Tobacco, the average price target is $68.10. The highest price target for BTI is $68.10, while the lowest price target for BTI is $68.10. The average price target represents a forecasted upside of 22.69% from the current price of $55.50.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BTI Analyst Ratings Over Time

TypeCurrent Forecast
10/10/25 to 10/10/26
1 Month Ago
9/10/25 to 9/10/26
3 Months Ago
7/12/25 to 7/12/26
1 Year Ago
10/10/24 to 10/10/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
12 Buy rating(s)
11 Buy rating(s)
8 Buy rating(s)
5 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$68.10$68.10$51.00$51.00
Forecasted Upside22.69% Upside24.19% Upside-15.01% Downside-0.96% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.73
2.22
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside22.69% Upside166.83% Upside19.61% Upside
News Sentiment Rating
Positive News

See Recent BTI News
Neutral News
Neutral News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/1/2026 Reiterated RatingBuy
9/30/2026 Reiterated RatingBuy
9/11/2026 Reiterated RatingSell
9/10/2026 UpgradeBuy
9/7/2026 Reiterated RatingOverweight$68.10+22.99%
9/2/2026 Reiterated RatingBuy
8/31/2026 Reiterated RatingBuy (B)
8/7/2026 UpgradeBuy
7/21/2026 Initiated CoverageBuy
6/2/2026 Reiterated RatingBuy
5/26/2026 Reiterated RatingBuy
5/14/2026 Reiterated RatingBuy
5/14/2026 Reiterated RatingNeutral
3/27/2026 Reiterated RatingNeutral
12/12/2025 Initiated CoverageBuy
9/8/2025UpgradeHold ➝ Buy$62.00+10.69%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 02:41 PM ET.


Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 5, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • British American Tobacco p.l.c. offers a compelling income opportunity with a current dividend yield of 6.27%, which is attractive for investors seeking regular cash flow from their portfolio holdings.
  • The company's stock is currently trading at $52.86, which is significantly below the average analyst price target of $68.10, suggesting substantial potential for capital appreciation as the market re-evaluates the stock's value.
  • British American Tobacco p.l.c. has outlined an ambitious Horizon 2030 strategy that targets 3% to 5% revenue growth and 5% to 8% adjusted diluted earnings-per-share growth, driven by the rapid expansion of its modern oral nicotine products like Velo.
  • The company expects to generate more than £50 billion in free cash flow between 2024 and 2030, supported by projected productivity savings and efficiency programs, which provides a strong financial foundation for sustaining dividends and funding share buybacks.
  • Wall Street analysts have assigned an average rating of "Moderate Buy" to the stock, with six out of seven covering analysts issuing a buy rating, indicating strong institutional confidence in the company's future performance and strategic direction.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • British American Tobacco p.l.c. recently reported earnings per share of $1.11 for the quarter, which significantly missed the consensus estimate of $2.21, raising concerns about the company's ability to meet its financial targets in the near term.
  • The company's revenue of $8.10 billion for the quarter was well below the consensus estimate of $16.42 billion, indicating potential challenges in driving top-line growth despite its strategic initiatives in new product categories.
  • British American Tobacco p.l.c. has a debt-to-equity ratio of 0.64 and a current ratio of 0.84, which suggests that the company may face liquidity pressures and has a moderate level of financial leverage that could impact its flexibility in a changing economic environment.
  • The stock's 50-day simple moving average is $56.92 and its 200-day simple moving average is $59.12, both of which are above the current stock price of $52.86, indicating that the stock is trading in a downtrend and may face continued downward pressure.
  • One analyst has rated the stock with a sell rating, and Royal Bank Of Canada has reissued an "underperform" rating, reflecting a segment of the investment community that is skeptical about the company's valuation and growth prospects relative to its peers.

BTI Forecast - Frequently Asked Questions

According to the research reports of 15 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $68.10, with a high forecast of $68.10 and a low forecast of $68.10.

15 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There is currently 1 sell rating, 2 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BTI shares.

According to analysts, British American Tobacco's stock has a predicted upside of 22.69% based on their 12-month stock forecasts.

Over the previous 90 days, British American Tobacco's stock had 2 upgrades by analysts.

British American Tobacco has been rated by research analysts at BTIG Research, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, Morgan Stanley, Morningstar, Royal Bank Of Canada, SBG Securities, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating for British American Tobacco is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BTI compares to other companies.


MarketBeat monitors more than a dozen sources for British American Tobacco analyst ratings, with the most recent rating issued on 10/1/2026.
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