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Altria Group (MO) Stock Forecast & Price Target

Altria Group logo
$69.57 +0.01 (+0.01%)
Closing price 09/3/2026 03:58 PM Eastern
Extended Trading
$69.43 -0.14 (-0.20%)
As of 08:03 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Altria Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
4
Buy
5

Based on 11 Wall Street analysts who have issued ratings for Altria Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 2 have given a sell rating, 4 have given a hold rating, and 5 have given a buy rating for MO.

Consensus Price Target

$70.11
0.78% Upside
According to the 11 analysts' twelve-month price targets for Altria Group, the average price target is $70.11. The highest price target for MO is $79.00, while the lowest price target for MO is $58.00. The average price target represents a forecasted upside of 0.78% from the current price of $69.57.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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MO Analyst Ratings Over Time

TypeCurrent Forecast
9/4/25 to 9/4/26
1 Month Ago
8/5/25 to 8/5/26
3 Months Ago
6/6/25 to 6/6/26
1 Year Ago
9/4/24 to 9/4/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
2 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$70.11$70.78$70.44$60.88
Forecasted Upside0.78% Upside3.40% Upside-2.60% Downside-8.56% Downside
Consensus RatingHoldHoldHoldHold

MO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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MO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Altria Group Stock vs. The Competition

TypeAltria GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.27
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside0.78% Upside144.99% Upside13.68% Upside
News Sentiment Rating
Positive News

See Recent MO News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/11/2026
Barclays PLC logo
Barclays
3 of 5 stars
Gaurav Jain
3 of 5 stars
Lower TargetUnderweight$64.00 ➝ $58.00-11.34%
7/21/2026
BTIG Research logo
BTIG Research
3 of 5 stars
 Initiated CoverageNeutral
7/14/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 Reiterated RatingBuy (B)
7/7/2026Boost TargetBuy$76.00 ➝ $79.00+8.48%
5/27/2026 Boost TargetUnderperform$50.00 ➝ $60.00-17.38%
5/4/2026 Boost TargetHold$60.00 ➝ $66.00-10.64%
5/1/2026 Set Target$71.00-2.16%
5/1/2026 Boost TargetBuy$68.00 ➝ $77.00+3.88%
5/1/2026Boost TargetNeutral$65.00 ➝ $70.00-5.56%
4/30/2026 Reiterated RatingBuy$77.00+6.11%
4/10/2026Boost TargetBuy$72.00 ➝ $73.00+8.11%
1/13/2026 UpgradeHold
5/22/2025UpgradeHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:05 AM ET.


Should I Buy Altria Group Stock? MO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 1, 2026. Please send any questions or comments about these Altria Group pros and cons to contact@marketbeat.com.

Altria Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Altria Group, Inc.:

  • Altria Group, Inc. recently increased its quarterly dividend to $1.11 per share, up from the previous $1.06, which translates to an annualized payout of $4.44 and a dividend yield of approximately 6.4% based on the current stock price of $69.63, offering a substantial income stream for investors.
  • The company's on! PLUS nicotine pouch product is gaining retail share and nationwide reach, with new strengths and flavors set to broaden its nicotine pouch lineup in 2026, positioning it as a potential major growth engine beyond traditional cigarettes.
  • Altria Group, Inc. demonstrated strong revenue performance in the most recent quarter, generating $5.36 billion in sales, which exceeded analyst estimates of $5.35 billion and represented a 1.2% increase compared to the same period in the previous year.
  • The stock currently trades at $69.63, which is below the consensus price target of $70.11 set by analysts, suggesting potential for modest upside as the company maintains a Hold consensus rating with a relatively low beta of 0.46 indicating lower volatility than the broader market.
  • Institutional investors continue to show confidence in the company, with major holders like BlackRock Inc. and State Street Corp increasing their positions in the second quarter, while 57.41% of the stock is currently owned by institutional investors and hedge funds.

Altria Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Altria Group, Inc. for these reasons:

  • The company reported a negative return on equity of 315.29% in the most recent quarter, indicating significant financial inefficiency or accounting adjustments that negatively impact shareholder returns relative to equity.
  • Altria Group, Inc. missed analysts' consensus estimates for earnings per share in the most recent quarter, reporting $1.48 compared to the expected $1.50, which may signal challenges in maintaining profit margins despite revenue growth.
  • Several prominent financial institutions have recently downgraded the stock or lowered price targets, including Barclays reducing its target to $58.00 with an underweight rating and Wall Street Zen downgrading from buy to hold, reflecting growing skepticism among analysts.
  • The company's dividend payout ratio stands at 89.45%, which is quite high and leaves limited room for reinvestment in growth initiatives or absorbing potential earnings shocks, increasing the risk of future dividend cuts if performance declines.
  • Short interest in the stock has been relatively high, with 40,563,757 shares shorted as of the most recent record date, representing a short percentage of float of 2.43% and days to cover of 4.17, indicating that a significant portion of investors are betting against the stock's price appreciation.

MO Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Altria Group is $70.11, with a high forecast of $79.00 and a low forecast of $58.00.

11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Altria Group in the last twelve months. There are currently 2 sell ratings, 4 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" MO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in MO, but not buy additional shares or sell existing shares.

According to analysts, Altria Group's stock has a predicted upside of 0.78% based on their 12-month stock forecasts.

Altria Group has been rated by research analysts at Barclays, BTIG Research, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Altria Group more than other "consumer staples" companies. The consensus rating score for Altria Group is 2.27 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how MO compares to other companies.


MarketBeat monitors more than a dozen sources for Altria Group analyst ratings, with the most recent rating issued on 8/11/2026.
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