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Altria Group (MO) Stock Forecast & Price Target

Altria Group logo
$69.64 +0.70 (+1.01%)
As of 11:14 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Altria Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
5
Buy
5

Based on 12 Wall Street analysts who have issued ratings for Altria Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 2 have given a sell rating, 5 have given a hold rating, and 5 have given a buy rating for MO.

Consensus Price Target

$70.11
0.67% Upside
According to the 12 analysts' twelve-month price targets for Altria Group, the average price target is $70.11. The highest price target for MO is $79.00, while the lowest price target for MO is $58.00. The average price target represents a forecasted upside of 0.67% from the current price of $69.65.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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MO Analyst Ratings Over Time

TypeCurrent Forecast
9/24/25 to 9/24/26
1 Month Ago
8/25/25 to 8/25/26
3 Months Ago
6/26/25 to 6/26/26
1 Year Ago
9/24/24 to 9/24/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
2 Buy rating(s)
Hold
5 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$70.11$70.11$70.44$60.88
Forecasted Upside0.67% Upside2.98% Upside-4.46% Downside-6.60% Downside
Consensus RatingHoldHoldHoldHold

MO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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MO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Altria Group Stock vs. The Competition

TypeAltria GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.25
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside1.81% Upside146.95% Upside18.86% Upside
News Sentiment Rating
Positive News

See Recent MO News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/16/2026 UpgradeHold
8/11/2026
Barclays PLC logo
Barclays
3 of 5 stars
Gaurav Jain
3 of 5 stars
Lower TargetUnderweight$64.00 ➝ $58.00-11.34%
7/21/2026
BTIG Research logo
BTIG Research
3 of 5 stars
 Initiated CoverageNeutral
7/14/2026 Reiterated RatingBuy (B)
7/7/2026Boost TargetBuy$76.00 ➝ $79.00+8.48%
5/27/2026 Boost TargetUnderperform$50.00 ➝ $60.00-17.38%
5/4/2026 Boost TargetHold$60.00 ➝ $66.00-10.64%
5/1/2026 Set Target$71.00-2.16%
5/1/2026 Boost TargetBuy$68.00 ➝ $77.00+3.88%
5/1/2026Boost TargetNeutral$65.00 ➝ $70.00-5.56%
4/30/2026 Reiterated RatingBuy$77.00+6.11%
4/10/2026Boost TargetBuy$72.00 ➝ $73.00+8.11%
1/13/2026 UpgradeHold
5/22/2025UpgradeHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:14 AM ET.


Should I Buy Altria Group Stock? MO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 22, 2026. Please send any questions or comments about these Altria Group pros and cons to contact@marketbeat.com.

Altria Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Altria Group, Inc.:

  • Altria Group, Inc. offers a compelling dividend yield of 6.39%, which is significantly higher than the average market yield, providing investors with a substantial and reliable stream of passive income that can help offset market volatility.
  • The company recently increased its quarterly dividend from $1.06 to $1.11, signaling management's confidence in its cash flow generation and commitment to rewarding shareholders, which is a positive indicator for long-term income investors.
  • Altria Group, Inc. is currently trading at $68.73, which is below its 52-week high of $77.06 and near its 52-week low of $54.70, suggesting the stock may be undervalued relative to its historical range and offering a potential entry point for value-oriented investors.
  • With a P/E ratio of 14.50, Altria Group, Inc. trades at a discount compared to many of its consumer staples peers, indicating that the market may be over-penalizing the company for industry headwinds, which could present an opportunity for upside if earnings stabilize.
  • The company has a low beta of 0.45, meaning its stock price tends to be less volatile than the overall market, making it a defensive holding that can help reduce portfolio risk during periods of economic uncertainty or market downturns.

Altria Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Altria Group, Inc. for these reasons:

  • Altria Group, Inc. reported a negative return on equity of 315.29% in its most recent quarter, which indicates significant financial distress or accounting anomalies that could erode shareholder value and raise concerns about the company's financial health.
  • The company's payout ratio is currently 93.67%, meaning it is distributing nearly all of its earnings as dividends, leaving little room for reinvestment in growth initiatives or debt reduction, which could limit future earnings potential and dividend sustainability.
  • Altria Group, Inc. missed analysts' consensus estimates for EPS in its most recent quarter, reporting $1.48 compared to the expected $1.50, which may signal underlying operational challenges or margin pressures that could impact future earnings growth.
  • Several institutional investors, including State Street Corp, have recently reduced their stakes in Altria Group, Inc., with State Street lowering its position by 2.2% in the second quarter, suggesting a lack of confidence among large investors in the company's near-term prospects.
  • The stock has a consensus rating of "Hold" from analysts, with an average price target of $70.11, which is only slightly above the current price of $68.73, indicating limited upside potential and a lack of strong bullish conviction from the sell-side.

MO Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Altria Group is $70.11, with a high forecast of $79.00 and a low forecast of $58.00.

12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Altria Group in the last year. There are currently 2 sell ratings, 5 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" MO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in MO, but not buy additional shares or sell existing shares.

According to analysts, Altria Group's stock has a predicted upside of 0.67% based on their 12-month stock forecasts.

Over the previous 90 days, Altria Group's stock had 1 upgrade by analysts.

Altria Group has been rated by research analysts at Barclays, BTIG Research, Freedom Broker, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Altria Group more than other "consumer staples" companies. The consensus rating score for Altria Group is 2.25 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how MO compares to other companies.


MarketBeat monitors more than a dozen sources for Altria Group analyst ratings, with the most recent rating issued on 9/16/2026.
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