Eric Serotta Analyst PerformanceU.S. Beverages, Tobacco, and Household Products Equity Research at Morgan StanleyEric Serotta is a stock analyst at Morgan Stanley in the consumer staples sector, covering 9 publicly traded companies. Over the past year, Eric Serotta has issued 26 stock ratings, including buy and hold recommendations. While full access to Eric Serotta's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Eric Serotta's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings34 Last 10 YearsBuy Recommendations48.39% 15 Buy RatingsCompanies Covered9 Unique Companies Ratings Distribution31RatingsDistribution of strong buy, buy, hold, and sell ratings by Eric Serotta.RatingPercentageCount Strong Buy0.0%0 ratings Buy48.4%15 ratings Hold51.6%16 ratings Sell0.0%0 ratingsOut of 31 total stock ratings issued by Eric Serotta at Morgan Stanley, the majority (51.6%) have been Hold recommendations, followed by 48.4% Buy.Best & Worst CallsBest Call000.0%PMJan 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%SAMJan 2022Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE66.7% of companies on NYSE6 companiesNASDAQ33.3% of companies on NASDAQ3 companiesEric Serotta, an analyst at Morgan Stanley, currently covers 9 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageConsumer Staples9 companies100.0%Eric Serotta of Morgan Stanley specializes in stock coverage within the Consumer Staples sector.Coverage IndustriesIndustryPercentageBEVERAGES - ALCOH3 companies33.3%FOOD - MISC/DIVERSIFIED2 companies22.2%BEVERAGES - SOFT2 companies22.2%TOBACCO2 companies22.2% Eric Serotta's Ratings History at Morgan Stanley Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsCELHCelsius5/8/2026Reiterated Rating$34.26$55.00Overweight$0.0000.00% ROISAMBoston Beer5/6/2026Lower Price Target$206.58$220.00Equal Weight$0.0000.00% ROITAPMolson Coors Beverage5/4/2026Lower Price Target$41.43$46.00Equal Weight$0.0000.00% ROICOCOVita Coco4/30/2026Set Price Target$68.65$65.00$0.0000.00% ROIPMPhilip Morris International4/17/2026Lower Price Target$156.38$190.00Overweight$0.0000.00% ROICELHCelsius3/17/2026Reiterated Rating$43.74$64.00Overweight$0.0000.00% ROISAMBoston Beer2/25/2026Lower Price Target$214.43$235.00Equal Weight$0.0000.00% ROIFRPTFreshpet2/24/2026Upgrade$78.58$90.00Overweight$0.0000.00% ROICOCOVita Coco2/23/2026Boost Price Target$54.03$57.00Equal Weight$0.0000.00% ROIPMPhilip Morris International2/9/2026Reiterated Rating$182.78$205.00Overweight$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. PRMBPrimo Brands1/5/2026Reiterated Rating$16.14Overweight$0.0000.00% ROIPRMBPrimo Brands1/4/2026Lower Price Target$16.20$26.00Overweight$0.0000.00% ROIFRPTFreshpet12/16/2025Initiated Coverage$63.56$71.00Equal Weight$0.0000.00% ROICOCOVita Coco11/17/2025Boost Price Target$46.85$49.00Equal Weight$0.0000.00% ROIPMPhilip Morris International10/22/2025Set Price Target$153.02$175.00Overweight$0.0000.00% ROICELHCelsius9/30/2025Set Price Target$56.90$70.00$0.0000.00% ROICELHCelsius9/30/2025Upgrade$56.90$70.00Overweight$0.0000.00% ROICOCOVita Coco9/25/2025Boost Price Target$39.40$41.00Equal Weight$0.0000.00% ROICELHCelsius9/2/2025Boost Price Target$62.88$61.00Equal Weight$0.0000.00% ROIPRMBPrimo Brands8/11/2025Lower Price Target$23.68$35.00Overweight$0.0000.00% ROICELHCelsius8/8/2025Boost Price Target$50.98$56.00Equal Weight$0.0000.00% ROIMOAltria Group7/31/2025Boost Price Target$61.53$62.00Equal Weight$0.0000.00% ROICOCOVita Coco7/31/2025Boost Price Target$36.14$38.00Equal Weight$0.0000.00% ROISAMBoston Beer7/25/2025Lower Price Target$202.20$245.00Equal Weight$0.0000.00% ROISAMBoston Beer7/25/2025Lower Price Target$219.08$250.00In-Line$0.0000.00% ROIPRMBPrimo Brands7/2/2025Initiated Coverage$29.56$38.00Overweight$0.0000.00% ROIPMPhilip Morris International4/24/2025Reiterated Rating$168.88$182.00Overweight$000.0000.00% ROISAMBoston Beer2/26/2025Lower Price Target$248.09$270.00Equal Weight$000.0000.00% ROIMOAltria Group1/31/2025Lower Price Target$51.59$53.00Equal Weight$00.0000.00% ROIMOAltria Group1/16/2025Initiated Coverage$51.04$54.00Equal Weight$00.0000.00% ROIPMPhilip Morris International1/16/2025Initiated Coverage$118.45$140.00Overweight$000.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerStifel NicolausRaymond James Financial Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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