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Philip Morris International (PM) Stock Forecast & Price Target

Philip Morris International logo
$169.25 +0.06 (+0.04%)
As of 03:21 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Philip Morris International - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
2
Buy
10

Based on 12 Wall Street analysts who have issued ratings for Philip Morris International in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 2 have given a hold rating, and 10 have given a buy rating for PM.

Consensus Price Target

$192.56
13.77% Upside
According to the 12 analysts' twelve-month price targets for Philip Morris International, the average price target is $192.56. The highest price target for PM is $210.00, while the lowest price target for PM is $168.00. The average price target represents a forecasted upside of 13.77% from the current price of $169.25.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PM Analyst Ratings Over Time

TypeCurrent Forecast
5/5/25 to 5/5/26
1 Month Ago
4/5/25 to 4/5/26
3 Months Ago
2/4/25 to 2/4/26
1 Year Ago
5/5/24 to 5/5/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
10 Buy rating(s)
10 Buy rating(s)
11 Buy rating(s)
9 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$192.56$196.83$184.56$166.33
Forecasted Upside13.77% Upside24.81% Upside2.41% Upside-3.97% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

PM Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PM Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Philip Morris International Stock vs. The Competition

TypePhilip Morris InternationalConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.83
2.12
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside13.72% Upside1,064.09% Upside15.38% Upside
News Sentiment Rating
Positive News

See Recent PM News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
4/23/2026Reiterated RatingBuy$200.00+21.99%
4/17/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Faham Baig
Faham Baig
Not Rated
Lower TargetNeutral$181.50 ➝ $168.00+7.22%
4/17/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
Eric Serotta
Eric Serotta
Not Rated
Lower TargetOverweight$205.00 ➝ $190.00+21.50%
4/10/2026Lower TargetBuy$200.00 ➝ $195.00+22.33%
2/23/2026Reiterated RatingOverweight$205.00+11.81%
2/10/2026Boost TargetBuy$200.00 ➝ $210.00+15.57%
1/22/2026 Reiterated RatingBuy (B)
1/20/2026DowngradeBuyHold$220.00 ➝ $180.00+3.65%
11/26/2025Lower TargetOverweight$190.00 ➝ $185.00+17.88%
10/22/2025 Reiterated RatingBuy
8/4/2025 Initiated CoverageOutperform
6/4/2025Boost TargetBuy$182.00 ➝ $200.00+9.64%
3/14/2025UpgradeHoldBuy
10/1/2024 Boost TargetBuy$118.00 ➝ $135.00+11.21%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:11 PM ET.


Should I Buy Philip Morris International Stock? PM Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 1, 2026. Please send any questions or comments about these Philip Morris International pros and cons to contact@marketbeat.com.

Philip Morris International
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Philip Morris International Inc.:

  • Analyst support remains strong, with a recent "buy" rating and a price target of $200, indicating potential upside from the current stock price of around $166.31.
  • The company has expanded its brand reach by enhancing its partnership with Ducati Corse, which will feature ZYN nicotine pouch branding in MotoGP, potentially increasing market visibility and sales.
  • Philip Morris International Inc. has a solid average rating of "Moderate Buy" from analysts, reflecting overall positive sentiment towards the stock.
  • Despite recent challenges, the company continues to innovate in the smoke-free product sector, which is crucial for long-term growth as consumer preferences shift.
  • The stock has shown resilience with a market capitalization of approximately $259.20 billion, indicating a strong position in the market.

Philip Morris International
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Philip Morris International Inc. for these reasons:

  • Recent guidance updates indicate a slight decrease in expected earnings per share for Q2, which may signal short-term challenges in meeting market expectations.
  • The company has trimmed its annual profit outlook due to increased competition in the nicotine pouch market and regulatory uncertainties surrounding its products, which could impact future profitability.
  • Concerns about illicit markets and public policy risks, particularly in Canada, could affect sales volumes and lead to reputational damage.
  • Insider selling activity, including significant sales by the CEO and CFO, may raise concerns about the company's future performance and management's confidence in its stock.
  • Market volatility and changing consumer preferences in the tobacco industry could pose risks to the company's traditional revenue streams.

PM Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Philip Morris International is $192.56, with a high forecast of $210.00 and a low forecast of $168.00.

12 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Philip Morris International in the last year. There are currently 2 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PM shares.

According to analysts, Philip Morris International's stock has a predicted upside of 13.77% based on their 12-month stock forecasts.

Philip Morris International has been rated by research analysts at Barclays, Citigroup, Morgan Stanley, Needham & Company LLC, Stifel Nicolaus, and UBS Group in the past 90 days.

Analysts like Philip Morris International more than other "consumer staples" companies. The consensus rating for Philip Morris International is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PM compares to other companies.


This page (NYSE:PM) was last updated on 5/5/2026 by MarketBeat.com Staff.
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