Philip Morris International (PM) Competitors $179.50 -3.77 (-2.05%) Closing price 07/17/2025 03:59 PM EasternExtended Trading$179.52 +0.02 (+0.01%) As of 07/17/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PM vs. CRON, MO, UVV, BTI, TPB, ISPR, XXII, KAVL, PG, and KOShould you be buying Philip Morris International stock or one of its competitors? The main competitors of Philip Morris International include Cronos Group (CRON), Altria Group (MO), Universal (UVV), British American Tobacco (BTI), Turning Point Brands (TPB), Ispire Technology (ISPR), 22nd Century Group (XXII), Kaival Brands Innovations Group (KAVL), Procter & Gamble (PG), and CocaCola (KO). Philip Morris International vs. Its Competitors Cronos Group Altria Group Universal British American Tobacco Turning Point Brands Ispire Technology 22nd Century Group Kaival Brands Innovations Group Procter & Gamble CocaCola Philip Morris International (NYSE:PM) and Cronos Group (NASDAQ:CRON) are related companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, valuation, earnings, institutional ownership and dividends. Is PM or CRON more profitable? Cronos Group has a net margin of 39.69% compared to Philip Morris International's net margin of 8.43%. Cronos Group's return on equity of -0.07% beat Philip Morris International's return on equity.Company Net Margins Return on Equity Return on Assets Philip Morris International8.43% -122.40% 16.25% Cronos Group 39.69%-0.07%-0.07% Which has more volatility & risk, PM or CRON? Philip Morris International has a beta of 0.51, suggesting that its share price is 49% less volatile than the S&P 500. Comparatively, Cronos Group has a beta of 1.03, suggesting that its share price is 3% more volatile than the S&P 500. Which has preferable valuation and earnings, PM or CRON? Philip Morris International has higher revenue and earnings than Cronos Group. Cronos Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPhilip Morris International$89.44B3.12$7.06B$4.8537.01Cronos Group$117.61M6.72$41.08M$0.1315.77 Do analysts prefer PM or CRON? Philip Morris International currently has a consensus target price of $186.73, indicating a potential upside of 4.02%. Given Philip Morris International's stronger consensus rating and higher possible upside, analysts plainly believe Philip Morris International is more favorable than Cronos Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Philip Morris International 0 Sell rating(s) 1 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.92Cronos Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do insiders & institutionals have more ownership in PM or CRON? 78.6% of Philip Morris International shares are owned by institutional investors. Comparatively, 8.7% of Cronos Group shares are owned by institutional investors. 0.1% of Philip Morris International shares are owned by insiders. Comparatively, 7.3% of Cronos Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Does the media refer more to PM or CRON? In the previous week, Philip Morris International had 71 more articles in the media than Cronos Group. MarketBeat recorded 72 mentions for Philip Morris International and 1 mentions for Cronos Group. Philip Morris International's average media sentiment score of 1.23 beat Cronos Group's score of 0.95 indicating that Philip Morris International is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Philip Morris International 54 Very Positive mention(s) 2 Positive mention(s) 12 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Cronos Group 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryPhilip Morris International beats Cronos Group on 11 of the 16 factors compared between the two stocks. Get Philip Morris International News Delivered to You Automatically Sign up to receive the latest news and ratings for PM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PM vs. The Competition Export to ExcelMetricPhilip Morris InternationalTOBACCO IndustryStaples SectorNYSE ExchangeMarket Cap$285.26B$57.26B$16.13B$20.75BDividend Yield2.95%4.51%3.17%3.67%P/E Ratio37.019.6219.8727.60Price / Sales3.1240.7046.6259.14Price / Cash23.6313.9314.6822.13Price / Book-28.273.006.094.66Net Income$7.06B$1.42B$689.05M$994.58M7 Day Performance-0.13%-0.80%-0.47%0.00%1 Month Performance-1.61%-2.26%3.09%5.25%1 Year Performance67.04%11.48%-0.91%10.76% Philip Morris International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PMPhilip Morris International4.0299 of 5 stars$179.51-2.1%$186.73+4.0%+65.7%$285.26B$89.44B37.0183,100Positive NewsUpcoming EarningsCRONCronos Group1.8611 of 5 stars$2.07-1.2%N/A-16.3%$797.59M$117.61M15.91450MOAltria Group4.3053 of 5 stars$58.09+0.5%$56.75-2.3%+17.3%$97.71B$20.25B9.726,200Positive NewsUVVUniversal3.0469 of 5 stars$54.87-4.7%N/A+7.9%$1.36B$2.95B14.5128,500BTIBritish American Tobacco2.8397 of 5 stars$51.33+0.3%$33.00-35.7%+57.1%$105.89B$33.06B10.5448,000TPBTurning Point Brands3.4854 of 5 stars$74.56+3.2%$76.67+2.8%+111.1%$1.33B$360.66M32.70430Positive NewsISPRIspire Technology2.2807 of 5 stars$2.94+4.0%$7.50+154.9%-60.4%$167.44M$144.70M-5.9869Gap DownXXII22nd Century Group0.5778 of 5 stars$5.17-16.3%N/A-99.8%$2.64M$24.38M0.0080News CoverageGap DownHigh Trading VolumeKAVLKaival Brands Innovations GroupN/A$0.67+26.5%N/A-59.0%$0.00$1.70M0.0010High Trading VolumePGProcter & Gamble4.803 of 5 stars$153.79-2.1%$177.45+15.4%-8.1%$360.74B$83.93B24.42108,000Positive NewsAnalyst ForecastKOCocaCola3.997 of 5 stars$69.41-0.7%$76.71+10.5%+8.3%$298.75B$46.89B27.7669,700Trending NewsUpcoming EarningsDividend Announcement Related Companies and Tools Related Companies Cronos Group Competitors Altria Group Competitors Universal Competitors British American Tobacco Competitors Turning Point Brands Competitors Ispire Technology Competitors 22nd Century Group Competitors Kaival Brands Innovations Group Competitors Procter & Gamble Competitors CocaCola Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PM) was last updated on 7/18/2025 by MarketBeat.com Staff From Our PartnersElon Just Fired the IRS Agents Targeting Your SavingsElon Musk just fired 6,700 IRS agents — and exposed a war on your retirement. 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