Do analysts rate GRWG or XXII?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score GrowGeneration 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 22nd Century Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts rate KAVL or XXII?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Kaival Brands Innovations Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 22nd Century Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher valuation and earnings, KAVL or XXII?

Kaival Brands Innovations Group has higher earnings, but lower revenue than 22nd Century Group. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Kaival Brands Innovations Group $1.13M N/A N/A N/A N/A 22nd Century Group $17.59M 0.13 -$5.05M -$4.37 thousand N/A

Do analysts prefer XXII or PM?

Philip Morris International has a consensus target price of $202.00, suggesting a potential upside of 4.75%. Given Philip Morris International's stronger consensus rating and higher probable upside, analysts plainly believe Philip Morris International is more favorable than 22nd Century Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 22nd Century Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Philip Morris International 0 Sell rating(s) 2 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.85

Do analysts prefer BTI or XXII?

British American Tobacco currently has a consensus target price of $51.00, suggesting a potential downside of 16.25%. Given British American Tobacco's stronger consensus rating and higher probable upside, analysts plainly believe British American Tobacco is more favorable than 22nd Century Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score British American Tobacco 1 Sell rating(s) 0 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.75 22nd Century Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger earnings and valuation, BTI or XXII?

British American Tobacco has higher revenue and earnings than 22nd Century Group. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio British American Tobacco $33.77B 3.67 $10.24B N/A N/A 22nd Century Group $17.59M 0.13 -$5.05M -$4.37 thousand N/A

22nd Century Group (XXII) Competitors

$4.27 -0.38 (-8.17%)

Closing price 07/24/2026 04:00 PM Eastern

Extended Trading

$4.16 -0.11 (-2.46%)

As of 07/24/2026 06:45 PM Eastern

Compare

XXII vs. IIPR, GRWG, KAVL, PM, and BTI

Should you buy 22nd Century Group stock or one of its competitors? MarketBeat compares 22nd Century Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with 22nd Century Group include Innovative Industrial Properties (IIPR), GrowGeneration (GRWG), Kaival Brands Innovations Group (KAVL), Philip Morris International (PM), and British American Tobacco (BTI).

How does 22nd Century Group compare to Innovative Industrial Properties?

22nd Century Group (NASDAQ:XXII) and Innovative Industrial Properties (NYSE:IIPR) are both small-cap cannabis companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

Innovative Industrial Properties has a net margin of 45.58% compared to 22nd Century Group's net margin of -25.34%. Innovative Industrial Properties' return on equity of 6.62% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-25.34%	-84.37%	-45.90%
Innovative Industrial Properties	45.58%	6.62%	5.10%

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 70.6% of Innovative Industrial Properties shares are held by institutional investors. 0.0% of 22nd Century Group shares are held by insiders. Comparatively, 2.3% of Innovative Industrial Properties shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Innovative Industrial Properties has a consensus price target of $48.00, suggesting a potential downside of 22.09%. Given Innovative Industrial Properties' stronger consensus rating and higher possible upside, analysts clearly believe Innovative Industrial Properties is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Innovative Industrial Properties	1 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75

In the previous week, Innovative Industrial Properties had 5 more articles in the media than 22nd Century Group. MarketBeat recorded 6 mentions for Innovative Industrial Properties and 1 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 1.87 beat Innovative Industrial Properties' score of 0.70 indicating that 22nd Century Group is being referred to more favorably in the media.

Company	Overall Sentiment
22nd Century Group	Very Positive
Innovative Industrial Properties	Positive

Innovative Industrial Properties has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$17.59M	0.13	-$5.05M	-$4.37 thousand	N/A
Innovative Industrial Properties	$263.23M	6.74	$118.25M	$3.91	15.76

22nd Century Group has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, Innovative Industrial Properties has a beta of 1.39, suggesting that its stock price is 39% more volatile than the broader market.

Summary

Innovative Industrial Properties beats 22nd Century Group on 14 of the 15 factors compared between the two stocks.

How does 22nd Century Group compare to GrowGeneration?

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap cannabis companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

GrowGeneration has a net margin of -11.91% compared to 22nd Century Group's net margin of -25.34%. GrowGeneration's return on equity of -19.50% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GrowGeneration	-11.91%	-19.50%	-12.91%
22nd Century Group	-25.34%	-84.37%	-45.90%

36.0% of GrowGeneration shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 8.1% of GrowGeneration shares are held by company insiders. Comparatively, 0.0% of 22nd Century Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

22nd Century Group has lower revenue, but higher earnings than GrowGeneration. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GrowGeneration	$161.74M	0.51	-$24.05M	-$0.32	N/A
22nd Century Group	$17.59M	0.13	-$5.05M	-$4.37 thousand	N/A

In the previous week, GrowGeneration had 1 more articles in the media than 22nd Century Group. MarketBeat recorded 2 mentions for GrowGeneration and 1 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 1.87 beat GrowGeneration's score of 1.32 indicating that 22nd Century Group is being referred to more favorably in the news media.

Company	Overall Sentiment
GrowGeneration	Positive
22nd Century Group	Very Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GrowGeneration	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
22nd Century Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

GrowGeneration has a beta of 2.5, indicating that its stock price is 150% more volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market.

Summary

GrowGeneration beats 22nd Century Group on 11 of the 14 factors compared between the two stocks.

How does 22nd Century Group compare to Kaival Brands Innovations Group?

Kaival Brands Innovations Group (NASDAQ:KAVL) and 22nd Century Group (NASDAQ:XXII) are both tobacco industry companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, media sentiment, profitability, dividends, valuation and institutional ownership.

Kaival Brands Innovations Group has a net margin of 0.00% compared to 22nd Century Group's net margin of -25.34%. Kaival Brands Innovations Group's return on equity of 0.00% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kaival Brands Innovations Group	N/A	N/A	N/A
22nd Century Group	-25.34%	-84.37%	-45.90%

Kaival Brands Innovations Group has higher earnings, but lower revenue than 22nd Century Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kaival Brands Innovations Group	$1.13M	N/A	N/A	N/A	N/A
22nd Century Group	$17.59M	0.13	-$5.05M	-$4.37 thousand	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kaival Brands Innovations Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
22nd Century Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

18.1% of 22nd Century Group shares are owned by institutional investors. 0.0% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, 22nd Century Group had 1 more articles in the media than Kaival Brands Innovations Group. MarketBeat recorded 1 mentions for 22nd Century Group and 0 mentions for Kaival Brands Innovations Group. 22nd Century Group's average media sentiment score of 1.87 beat Kaival Brands Innovations Group's score of 0.00 indicating that 22nd Century Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Kaival Brands Innovations Group	Neutral
22nd Century Group	Very Positive

Summary

22nd Century Group beats Kaival Brands Innovations Group on 5 of the 8 factors compared between the two stocks.

How does 22nd Century Group compare to Philip Morris International?

22nd Century Group (NASDAQ:XXII) and Philip Morris International (NYSE:PM) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

18.1% of 22nd Century Group shares are owned by institutional investors. Comparatively, 78.6% of Philip Morris International shares are owned by institutional investors. 0.0% of 22nd Century Group shares are owned by insiders. Comparatively, 0.1% of Philip Morris International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

22nd Century Group has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market. Comparatively, Philip Morris International has a beta of 0.38, meaning that its stock price is 62% less volatile than the broader market.

Philip Morris International has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$17.59M	0.13	-$5.05M	-$4.37 thousand	N/A
Philip Morris International	$93.86B	3.20	$11.35B	$7.11	27.12

Philip Morris International has a consensus target price of $202.00, suggesting a potential upside of 4.75%. Given Philip Morris International's stronger consensus rating and higher probable upside, analysts plainly believe Philip Morris International is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Philip Morris International	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.85

Philip Morris International has a net margin of 13.05% compared to 22nd Century Group's net margin of -25.34%. 22nd Century Group's return on equity of -84.37% beat Philip Morris International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-25.34%	-84.37%	-45.90%
Philip Morris International	13.05%	-163.41%	18.51%

In the previous week, Philip Morris International had 59 more articles in the media than 22nd Century Group. MarketBeat recorded 60 mentions for Philip Morris International and 1 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 1.87 beat Philip Morris International's score of 0.95 indicating that 22nd Century Group is being referred to more favorably in the media.

Company	Overall Sentiment
22nd Century Group	Very Positive
Philip Morris International	Positive

Summary

Philip Morris International beats 22nd Century Group on 13 of the 16 factors compared between the two stocks.

How does 22nd Century Group compare to British American Tobacco?

British American Tobacco (NYSE:BTI) and 22nd Century Group (NASDAQ:XXII) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, risk, media sentiment, institutional ownership, earnings, profitability and analyst recommendations.

British American Tobacco has higher revenue and earnings than 22nd Century Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	$33.77B	3.67	$10.24B	N/A	N/A
22nd Century Group	$17.59M	0.13	-$5.05M	-$4.37 thousand	N/A

British American Tobacco has a net margin of 0.00% compared to 22nd Century Group's net margin of -25.34%. British American Tobacco's return on equity of 0.00% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
British American Tobacco	N/A	N/A	N/A
22nd Century Group	-25.34%	-84.37%	-45.90%

British American Tobacco has a beta of 0.31, suggesting that its stock price is 69% less volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market.

In the previous week, British American Tobacco had 8 more articles in the media than 22nd Century Group. MarketBeat recorded 9 mentions for British American Tobacco and 1 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 1.87 beat British American Tobacco's score of 1.13 indicating that 22nd Century Group is being referred to more favorably in the news media.

Company	Overall Sentiment
British American Tobacco	Positive
22nd Century Group	Very Positive

British American Tobacco currently has a consensus target price of $51.00, suggesting a potential downside of 16.25%. Given British American Tobacco's stronger consensus rating and higher probable upside, analysts plainly believe British American Tobacco is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.75
22nd Century Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

16.2% of British American Tobacco shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 0.0% of British American Tobacco shares are held by insiders. Comparatively, 0.0% of 22nd Century Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

British American Tobacco beats 22nd Century Group on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding XXII and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

XXII vs. The Competition

Export

Metric	22nd Century Group	TOBACCO Industry	Staples Sector	NASDAQ Exchange
Market Cap	$2.40M	$68.43B	$16.30B	$12.27B
Dividend Yield	N/A	4.14%	3.34%	9.80%
P/E Ratio	0.00	8.62	26.01	23.70
Price / Sales	0.13	40.90	44.44	92.53
Price / Cash	N/A	13.64	16.45	59.64
Price / Book	0.01	21.27	5.70	6.07
Net Income	-$5.05M	$2.09B	$659.99M	$331.84M
7 Day Performance	-1.39%	-2.06%	-1.68%	-1.53%
1 Month Performance	-11.96%	-3.59%	0.80%	-2.46%
1 Year Performance	-99.54%	1.93%	-14.15%	13.66%

22nd Century Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
XXII 22nd Century Group	1.238 of 5 stars	$4.27 -8.2%	N/A	-99.5%	$2.40M	$17.59M	N/A	80	Gap Down
IIPR Innovative Industrial Properties	2.2858 of 5 stars	$63.18 -1.8%	$48.00 -24.0%	+14.7%	$1.82B	$265.95M	16.16	20	Analyst Forecast High Trading Volume
GRWG GrowGeneration	2.2786 of 5 stars	$1.40 -0.7%	N/A	+24.3%	$84.13M	$161.74M	N/A	690
KAVL Kaival Brands Innovations Group	N/A	$0.03 -2.0%	N/A	-95.2%	$0.00	$1.13M	N/A	10	Gap Up
PM Philip Morris International	4.2488 of 5 stars	$188.03 -2.4%	$194.63 +3.5%	+19.7%	$293.06B	$93.86B	26.45	84,900	Trending News Earnings Report Analyst Forecast

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This page (NASDAQ:XXII) was last updated on 7/25/2026 by MarketBeat.com Staff.

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22nd Century Group (XXII) Competitors

XXII vs. IIPR, GRWG, KAVL, PM, and BTI

How does 22nd Century Group compare to Innovative Industrial Properties?

Summary

How does 22nd Century Group compare to GrowGeneration?

Summary

How does 22nd Century Group compare to Kaival Brands Innovations Group?

Summary

How does 22nd Century Group compare to Philip Morris International?

Summary

How does 22nd Century Group compare to British American Tobacco?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

XXII vs. The Competition

22nd Century Group Competitors List

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Stock Ideas and Recommendations

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22nd Century Group (XXII) Competitors

XXII vs. IIPR, GRWG, KAVL, PM, and BTI

How does 22nd Century Group compare to Innovative Industrial Properties?

Is XXII or IIPR more profitable?

Do insiders & institutionals have more ownership in XXII or IIPR?

Do analysts recommend XXII or IIPR?

Does the media refer more to XXII or IIPR?

Which has higher earnings & valuation, XXII or IIPR?

Which has more risk & volatility, XXII or IIPR?

Summary

How does 22nd Century Group compare to GrowGeneration?

Is GRWG or XXII more profitable?

Do insiders & institutionals hold more shares of GRWG or XXII?

Which has stronger earnings & valuation, GRWG or XXII?

Does the media favor GRWG or XXII?

Do analysts rate GRWG or XXII?

Which has more risk and volatility, GRWG or XXII?

Summary

How does 22nd Century Group compare to Kaival Brands Innovations Group?

Is KAVL or XXII more profitable?

Which has higher valuation and earnings, KAVL or XXII?

Do analysts rate KAVL or XXII?

Do insiders & institutionals have more ownership in KAVL or XXII?

Does the media favor KAVL or XXII?

Summary

How does 22nd Century Group compare to Philip Morris International?

Do institutionals & insiders hold more shares of XXII or PM?

Which has more risk & volatility, XXII or PM?

Which has preferable valuation & earnings, XXII or PM?

Do analysts prefer XXII or PM?

Is XXII or PM more profitable?

Does the media refer more to XXII or PM?

Summary

How does 22nd Century Group compare to British American Tobacco?

Which has stronger earnings and valuation, BTI or XXII?

Is BTI or XXII more profitable?

Which has more volatility & risk, BTI or XXII?

Does the media refer more to BTI or XXII?

Do analysts prefer BTI or XXII?

Do institutionals & insiders believe in BTI or XXII?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

XXII vs. The Competition

22nd Century Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools