Go Pro

22nd Century Group (XXII) Competitors

22nd Century Group logo
$4.01 -0.30 (-6.96%)
Closing price 07/2/2026 04:00 PM Eastern
Extended Trading
$4.07 +0.06 (+1.40%)
As of 07/2/2026 07:47 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

XXII vs. IIPR, GRWG, KAVL, PM, and BTI

Should you buy 22nd Century Group stock or one of its competitors? MarketBeat compares 22nd Century Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with 22nd Century Group include Innovative Industrial Properties (IIPR), GrowGeneration (GRWG), Kaival Brands Innovations Group (KAVL), Philip Morris International (PM), and British American Tobacco (BTI).

How does 22nd Century Group compare to Innovative Industrial Properties?

22nd Century Group (NASDAQ:XXII) and Innovative Industrial Properties (NYSE:IIPR) are both small-cap cannabis companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 70.6% of Innovative Industrial Properties shares are held by institutional investors. 0.0% of 22nd Century Group shares are held by insiders. Comparatively, 2.0% of Innovative Industrial Properties shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

22nd Century Group has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Innovative Industrial Properties has a beta of 1.39, suggesting that its share price is 39% more volatile than the broader market.

In the previous week, 22nd Century Group had 1 more articles in the media than Innovative Industrial Properties. MarketBeat recorded 2 mentions for 22nd Century Group and 1 mentions for Innovative Industrial Properties. Innovative Industrial Properties' average media sentiment score of 1.01 beat 22nd Century Group's score of 0.93 indicating that Innovative Industrial Properties is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Innovative Industrial Properties
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Innovative Industrial Properties has a consensus target price of $45.00, suggesting a potential downside of 28.87%. Given Innovative Industrial Properties' stronger consensus rating and higher probable upside, analysts clearly believe Innovative Industrial Properties is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Innovative Industrial Properties
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.75

Innovative Industrial Properties has a net margin of 45.58% compared to 22nd Century Group's net margin of -25.34%. Innovative Industrial Properties' return on equity of 6.62% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-25.34% -84.37% -45.90%
Innovative Industrial Properties 45.58%6.62%5.10%

Innovative Industrial Properties has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M0.05-$5.05M-$4.37 thousandN/A
Innovative Industrial Properties$265.95M6.84$118.25M$3.9116.18

Summary

Innovative Industrial Properties beats 22nd Century Group on 14 of the 15 factors compared between the two stocks.

How does 22nd Century Group compare to GrowGeneration?

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap cannabis companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, media sentiment, valuation, risk, analyst recommendations and institutional ownership.

In the previous week, 22nd Century Group had 2 more articles in the media than GrowGeneration. MarketBeat recorded 2 mentions for 22nd Century Group and 0 mentions for GrowGeneration. GrowGeneration's average media sentiment score of 1.89 beat 22nd Century Group's score of 0.93 indicating that GrowGeneration is being referred to more favorably in the media.

Company Overall Sentiment
GrowGeneration Very Positive
22nd Century Group Positive

GrowGeneration has a beta of 2.5, suggesting that its stock price is 150% more volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market.

22nd Century Group has lower revenue, but higher earnings than GrowGeneration. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GrowGeneration$161.74M0.55-$24.05M-$0.32N/A
22nd Century Group$17.59M0.05-$5.05M-$4.37 thousandN/A

36.0% of GrowGeneration shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 8.1% of GrowGeneration shares are held by company insiders. Comparatively, 0.0% of 22nd Century Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GrowGeneration
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

GrowGeneration has a net margin of -11.91% compared to 22nd Century Group's net margin of -25.34%. GrowGeneration's return on equity of -19.50% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
GrowGeneration-11.91% -19.50% -12.91%
22nd Century Group -25.34%-84.37%-45.90%

Summary

GrowGeneration beats 22nd Century Group on 11 of the 14 factors compared between the two stocks.

How does 22nd Century Group compare to Kaival Brands Innovations Group?

22nd Century Group (NASDAQ:XXII) and Kaival Brands Innovations Group (NASDAQ:KAVL) are both tobacco industry companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends and valuation.

In the previous week, 22nd Century Group had 1 more articles in the media than Kaival Brands Innovations Group. MarketBeat recorded 2 mentions for 22nd Century Group and 1 mentions for Kaival Brands Innovations Group. 22nd Century Group's average media sentiment score of 0.93 beat Kaival Brands Innovations Group's score of 0.00 indicating that 22nd Century Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kaival Brands Innovations Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Kaival Brands Innovations Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

18.1% of 22nd Century Group shares are owned by institutional investors. 0.0% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Kaival Brands Innovations Group has a net margin of 0.00% compared to 22nd Century Group's net margin of -25.34%. Kaival Brands Innovations Group's return on equity of 0.00% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-25.34% -84.37% -45.90%
Kaival Brands Innovations Group N/A N/A N/A

Kaival Brands Innovations Group has lower revenue, but higher earnings than 22nd Century Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M0.05-$5.05M-$4.37 thousandN/A
Kaival Brands Innovations Group$1.13MN/AN/AN/AN/A

Summary

22nd Century Group beats Kaival Brands Innovations Group on 5 of the 8 factors compared between the two stocks.

How does 22nd Century Group compare to Philip Morris International?

Philip Morris International (NYSE:PM) and 22nd Century Group (NASDAQ:XXII) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, risk and valuation.

Philip Morris International presently has a consensus price target of $194.63, indicating a potential upside of 6.63%. Given Philip Morris International's stronger consensus rating and higher possible upside, analysts clearly believe Philip Morris International is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Philip Morris International
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.83
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Philip Morris International has a beta of 0.38, meaning that its share price is 62% less volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.67, meaning that its share price is 33% less volatile than the broader market.

In the previous week, Philip Morris International had 28 more articles in the media than 22nd Century Group. MarketBeat recorded 30 mentions for Philip Morris International and 2 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 0.93 beat Philip Morris International's score of 0.56 indicating that 22nd Century Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Philip Morris International
13 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Positive
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Philip Morris International has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Philip Morris International$93.86B3.03$11.35B$7.1125.67
22nd Century Group$17.59M0.05-$5.05M-$4.37 thousandN/A

78.6% of Philip Morris International shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 0.1% of Philip Morris International shares are held by insiders. Comparatively, 0.0% of 22nd Century Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Philip Morris International has a net margin of 11.61% compared to 22nd Century Group's net margin of -25.34%. 22nd Century Group's return on equity of -84.37% beat Philip Morris International's return on equity.

Company Net Margins Return on Equity Return on Assets
Philip Morris International11.61% -142.02% 17.81%
22nd Century Group -25.34%-84.37%-45.90%

Summary

Philip Morris International beats 22nd Century Group on 13 of the 16 factors compared between the two stocks.

How does 22nd Century Group compare to British American Tobacco?

22nd Century Group (NASDAQ:XXII) and British American Tobacco (NYSE:BTI) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, profitability, dividends, media sentiment and institutional ownership.

British American Tobacco has a consensus target price of $51.00, indicating a potential downside of 17.52%. Given British American Tobacco's stronger consensus rating and higher possible upside, analysts clearly believe British American Tobacco is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
British American Tobacco
1 Sell rating(s)
0 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.75

22nd Century Group has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.31, indicating that its share price is 69% less volatile than the broader market.

British American Tobacco has higher revenue and earnings than 22nd Century Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M0.05-$5.05M-$4.37 thousandN/A
British American Tobacco$33.77B3.97$10.24BN/AN/A

British American Tobacco has a net margin of 0.00% compared to 22nd Century Group's net margin of -25.34%. British American Tobacco's return on equity of 0.00% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-25.34% -84.37% -45.90%
British American Tobacco N/A N/A N/A

In the previous week, British American Tobacco had 6 more articles in the media than 22nd Century Group. MarketBeat recorded 8 mentions for British American Tobacco and 2 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 0.93 beat British American Tobacco's score of -0.24 indicating that 22nd Century Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Neutral

18.1% of 22nd Century Group shares are owned by institutional investors. Comparatively, 16.2% of British American Tobacco shares are owned by institutional investors. 0.0% of 22nd Century Group shares are owned by company insiders. Comparatively, 0.0% of British American Tobacco shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

British American Tobacco beats 22nd Century Group on 11 of the 14 factors compared between the two stocks.

Get 22nd Century Group News Delivered to You Automatically

Sign up to receive the latest news and ratings for XXII and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding XXII and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

XXII vs. The Competition

Metric22nd Century GroupTOBACCO IndustryStaples SectorNASDAQ Exchange
Market Cap$960K$67.84B$16.47B$12.56B
Dividend YieldN/A4.18%3.32%6.63%
P/E Ratio0.008.8326.8224.56
Price / Sales0.0544.0747.2497.33
Price / CashN/A14.0816.6058.15
Price / Book0.0118.315.666.45
Net Income-$5.05M$2.09B$680.96M$336.71M
7 Day Performance2.04%-0.80%1.09%1.37%
1 Month Performance-59.25%-3.77%5.53%1.67%
1 Year Performance-99.80%5.03%-12.51%24.05%

22nd Century Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
XXII
22nd Century Group
0.8945 of 5 stars
$4.01
-7.0%
N/A-99.8%$960K$17.59MN/A80
IIPR
Innovative Industrial Properties
2.1012 of 5 stars
$61.91
-2.1%
$45.00
-27.3%
+10.8%$1.78B$265.95M15.8520
GRWG
GrowGeneration
2.2117 of 5 stars
$1.47
+3.2%
N/A+47.5%$88.03M$161.74MN/A690
KAVL
Kaival Brands Innovations Group
N/A$0.03
+41.0%
N/A-96.1%$0.00$1.13MN/A10
PM
Philip Morris International
4.2531 of 5 stars
$182.72
-0.1%
$192.88
+5.6%
+3.7%$284.78B$93.86B25.7084,900

Related Companies and Tools


This page (NASDAQ:XXII) was last updated on 7/3/2026 by MarketBeat.com Staff.
From Our Partners