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22nd Century Group (XXII) Competitors

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$6.54 +0.23 (+3.56%)
Closing price 03:59 PM Eastern
Extended Trading
$6.75 +0.20 (+3.12%)
As of 07:45 PM Eastern
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XXII vs. IIPR, GRWG, KAVL, PM, and BTI

Should you buy 22nd Century Group stock or one of its competitors? MarketBeat compares 22nd Century Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with 22nd Century Group include Innovative Industrial Properties (IIPR), GrowGeneration (GRWG), Kaival Brands Innovations Group (KAVL), Philip Morris International (PM), and British American Tobacco (BTI).

How does 22nd Century Group compare to Innovative Industrial Properties?

Innovative Industrial Properties (NYSE:IIPR) and 22nd Century Group (NASDAQ:XXII) are both small-cap cannabis companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Innovative Industrial Properties has a beta of 1.42, suggesting that its stock price is 42% more volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.63, suggesting that its stock price is 37% less volatile than the broader market.

Innovative Industrial Properties has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Innovative Industrial Properties$265.95M6.54$118.25M$3.9115.45
22nd Century Group$17.59M1.66-$5.05M-$218.26N/A

70.6% of Innovative Industrial Properties shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 2.0% of Innovative Industrial Properties shares are owned by company insiders. Comparatively, 0.0% of 22nd Century Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Innovative Industrial Properties had 3 more articles in the media than 22nd Century Group. MarketBeat recorded 8 mentions for Innovative Industrial Properties and 5 mentions for 22nd Century Group. Innovative Industrial Properties' average media sentiment score of 0.79 beat 22nd Century Group's score of 0.12 indicating that Innovative Industrial Properties is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Innovative Industrial Properties
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Innovative Industrial Properties has a net margin of 45.58% compared to 22nd Century Group's net margin of -25.34%. Innovative Industrial Properties' return on equity of 6.62% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Innovative Industrial Properties45.58% 6.62% 5.10%
22nd Century Group -25.34%-84.37%-45.90%

Innovative Industrial Properties currently has a consensus price target of $45.00, suggesting a potential downside of 25.51%. Given Innovative Industrial Properties' stronger consensus rating and higher probable upside, research analysts clearly believe Innovative Industrial Properties is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Innovative Industrial Properties
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Innovative Industrial Properties beats 22nd Century Group on 15 of the 15 factors compared between the two stocks.

How does 22nd Century Group compare to GrowGeneration?

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap cannabis companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends.

36.0% of GrowGeneration shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 8.1% of GrowGeneration shares are owned by insiders. Comparatively, 0.0% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GrowGeneration
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, 22nd Century Group had 3 more articles in the media than GrowGeneration. MarketBeat recorded 5 mentions for 22nd Century Group and 2 mentions for GrowGeneration. GrowGeneration's average media sentiment score of 0.78 beat 22nd Century Group's score of 0.12 indicating that GrowGeneration is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GrowGeneration
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

GrowGeneration has a net margin of -11.91% compared to 22nd Century Group's net margin of -25.34%. GrowGeneration's return on equity of -19.50% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
GrowGeneration-11.91% -19.50% -12.91%
22nd Century Group -25.34%-84.37%-45.90%

22nd Century Group has lower revenue, but higher earnings than GrowGeneration. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GrowGeneration$161.74M0.57-$24.05M-$0.32N/A
22nd Century Group$17.59M1.66-$5.05M-$218.26N/A

GrowGeneration has a beta of 2.49, suggesting that its share price is 149% more volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.63, suggesting that its share price is 37% less volatile than the broader market.

Summary

GrowGeneration beats 22nd Century Group on 10 of the 14 factors compared between the two stocks.

How does 22nd Century Group compare to Kaival Brands Innovations Group?

22nd Century Group (NASDAQ:XXII) and Kaival Brands Innovations Group (NASDAQ:KAVL) are both tobacco industry companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

Kaival Brands Innovations Group has lower revenue, but higher earnings than 22nd Century Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M1.66-$5.05M-$218.26N/A
Kaival Brands Innovations Group$1.13MN/AN/AN/AN/A

In the previous week, 22nd Century Group had 5 more articles in the media than Kaival Brands Innovations Group. MarketBeat recorded 5 mentions for 22nd Century Group and 0 mentions for Kaival Brands Innovations Group. 22nd Century Group's average media sentiment score of 0.12 beat Kaival Brands Innovations Group's score of 0.00 indicating that 22nd Century Group is being referred to more favorably in the media.

Company Overall Sentiment
22nd Century Group Neutral
Kaival Brands Innovations Group Neutral

Kaival Brands Innovations Group has a net margin of 0.00% compared to 22nd Century Group's net margin of -25.34%. Kaival Brands Innovations Group's return on equity of 0.00% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-25.34% -84.37% -45.90%
Kaival Brands Innovations Group N/A N/A N/A

18.1% of 22nd Century Group shares are held by institutional investors. 0.0% of 22nd Century Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Kaival Brands Innovations Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

22nd Century Group beats Kaival Brands Innovations Group on 5 of the 8 factors compared between the two stocks.

How does 22nd Century Group compare to Philip Morris International?

Philip Morris International (NYSE:PM) and 22nd Century Group (NASDAQ:XXII) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, dividends, risk, profitability, earnings and media sentiment.

Philip Morris International has a beta of 0.38, meaning that its share price is 62% less volatile than the broader market. Comparatively, 22nd Century Group has a beta of 0.63, meaning that its share price is 37% less volatile than the broader market.

Philip Morris International has a net margin of 11.61% compared to 22nd Century Group's net margin of -25.34%. 22nd Century Group's return on equity of -84.37% beat Philip Morris International's return on equity.

Company Net Margins Return on Equity Return on Assets
Philip Morris International11.61% -142.02% 17.81%
22nd Century Group -25.34%-84.37%-45.90%

78.6% of Philip Morris International shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 0.1% of Philip Morris International shares are owned by insiders. Comparatively, 0.0% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Philip Morris International has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Philip Morris International$93.86B3.06$11.35B$7.1125.94
22nd Century Group$17.59M1.66-$5.05M-$218.26N/A

In the previous week, Philip Morris International had 12 more articles in the media than 22nd Century Group. MarketBeat recorded 17 mentions for Philip Morris International and 5 mentions for 22nd Century Group. Philip Morris International's average media sentiment score of 1.08 beat 22nd Century Group's score of 0.12 indicating that Philip Morris International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Philip Morris International
9 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Philip Morris International currently has a consensus price target of $192.88, suggesting a potential upside of 4.59%. Given Philip Morris International's stronger consensus rating and higher possible upside, equities analysts plainly believe Philip Morris International is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Philip Morris International
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.83
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Philip Morris International beats 22nd Century Group on 14 of the 16 factors compared between the two stocks.

How does 22nd Century Group compare to British American Tobacco?

22nd Century Group (NASDAQ:XXII) and British American Tobacco (NYSE:BTI) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitability, analyst recommendations, dividends, media sentiment and risk.

British American Tobacco has a net margin of 0.00% compared to 22nd Century Group's net margin of -25.34%. British American Tobacco's return on equity of 0.00% beat 22nd Century Group's return on equity.

Company Net Margins Return on Equity Return on Assets
22nd Century Group-25.34% -84.37% -45.90%
British American Tobacco N/A N/A N/A

18.1% of 22nd Century Group shares are owned by institutional investors. Comparatively, 16.2% of British American Tobacco shares are owned by institutional investors. 0.0% of 22nd Century Group shares are owned by company insiders. Comparatively, 0.0% of British American Tobacco shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

British American Tobacco has higher revenue and earnings than 22nd Century Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
22nd Century Group$17.59M1.66-$5.05M-$218.26N/A
British American Tobacco$33.77B4.00$10.24BN/AN/A

In the previous week, 22nd Century Group and 22nd Century Group both had 5 articles in the media. British American Tobacco's average media sentiment score of 0.69 beat 22nd Century Group's score of 0.12 indicating that British American Tobacco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
22nd Century Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
British American Tobacco
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

British American Tobacco has a consensus target price of $51.00, suggesting a potential downside of 18.09%. Given British American Tobacco's stronger consensus rating and higher possible upside, analysts clearly believe British American Tobacco is more favorable than 22nd Century Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
22nd Century Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
British American Tobacco
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

22nd Century Group has a beta of 0.63, meaning that its share price is 37% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.31, meaning that its share price is 69% less volatile than the broader market.

Summary

British American Tobacco beats 22nd Century Group on 11 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding XXII and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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XXII vs. The Competition

Metric22nd Century GroupTOBACCO IndustryStaples SectorNASDAQ Exchange
Market Cap$1.41M$68.82B$16.37B$12.02B
Dividend YieldN/A4.17%3.47%5.61%
P/E Ratio-0.038.7626.2624.43
Price / Sales1.6643.8347.37109.73
Price / CashN/A14.2616.6255.64
Price / Book0.2122.155.616.79
Net Income-$5.05M$2.09B$673.16M$337.66M
7 Day Performance-29.26%-2.52%3.54%2.08%
1 Month Performance-43.68%-5.50%3.68%3.16%
1 Year Performance-99.86%9.87%-10.80%27.78%

22nd Century Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
XXII
22nd Century Group
1.1167 of 5 stars
$6.55
+3.6%
N/A-100.0%$1.41M$17.59MN/A80
IIPR
Innovative Industrial Properties
1.6971 of 5 stars
$57.87
+1.0%
$45.00
-22.2%
+7.9%$1.67B$263.23M14.6520
GRWG
GrowGeneration
2.3296 of 5 stars
$1.72
+0.2%
N/A+23.2%$106.96M$164.43MN/A690
KAVL
Kaival Brands Innovations Group
N/A$0.04
+3.9%
N/A-88.7%$0.00$1.13MN/A10
PM
Philip Morris International
4.6482 of 5 stars
$174.82
+1.4%
$192.56
+10.1%
-1.3%$276.46B$41.49B23.9984,900

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This page (NASDAQ:XXII) was last updated on 6/12/2026 by MarketBeat.com Staff.
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