GrowGeneration (GRWG) Competitors

22nd Century Group (NASDAQ:XXII) and GrowGeneration (NASDAQ:GRWG) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, community ranking, profitability, risk, analyst recommendations, dividends and media sentiment.

Does the MarketBeat Community prefer XXII or GRWG?

22nd Century Group received 300 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 64.55% of users gave 22nd Century Group an outperform vote while only 60.44% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
22nd Century Group	Outperform Votes 355 64.55%	Underperform Votes 195 35.45%
GrowGeneration	Outperform Votes 55 60.44%	Underperform Votes 36 39.56%

Which has higher earnings and valuation, XXII or GRWG?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$11.88M	0.21	-$140.77M	-$2.99 thousand	0.00
GrowGeneration	$188.87M	0.35	-$46.50M	-$0.82	-1.37

Do institutionals & insiders hold more shares of XXII or GRWG?

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 36.0% of GrowGeneration shares are held by institutional investors. 0.1% of 22nd Century Group shares are held by insiders. Comparatively, 7.1% of GrowGeneration shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is XXII or GRWG more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. 22nd Century Group's return on equity of 0.00% beat GrowGeneration's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-144.09%	N/A	-130.16%
GrowGeneration	-26.62%	-23.73%	-17.03%

Which has more volatility and risk, XXII or GRWG?

22nd Century Group has a beta of 1.95, indicating that its share price is 95% more volatile than the S&P 500. Comparatively, GrowGeneration has a beta of 3.57, indicating that its share price is 257% more volatile than the S&P 500.

Do analysts recommend XXII or GRWG?

GrowGeneration has a consensus price target of $2.38, indicating a potential upside of 112.05%. Given GrowGeneration's stronger consensus rating and higher probable upside, analysts clearly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
GrowGeneration	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Does the media prefer XXII or GRWG?

In the previous week, GrowGeneration had 1 more articles in the media than 22nd Century Group. MarketBeat recorded 10 mentions for GrowGeneration and 9 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 0.24 beat GrowGeneration's score of -0.09 indicating that 22nd Century Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
22nd Century Group	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
GrowGeneration	1 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

GrowGeneration beats 22nd Century Group on 13 of the 18 factors compared between the two stocks.