Skechers U.S.A. (SKX) Competitors $63.13 0.00 (0.00%) As of 09/12/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SKX vs. CROX, GIII, LULU, SHOO, DECK, LYV, NKE, RL, WWW, and BIRKShould you be buying Skechers U.S.A. stock or one of its competitors? The main competitors of Skechers U.S.A. include Crocs (CROX), G-III Apparel Group (GIII), lululemon athletica (LULU), Steven Madden (SHOO), Deckers Outdoor (DECK), Live Nation Entertainment (LYV), NIKE (NKE), Ralph Lauren (RL), Wolverine World Wide (WWW), and Birkenstock (BIRK). Skechers U.S.A. vs. Its Competitors Crocs G-III Apparel Group lululemon athletica Steven Madden Deckers Outdoor Live Nation Entertainment NIKE Ralph Lauren Wolverine World Wide Birkenstock Skechers U.S.A. (NYSE:SKX) and Crocs (NASDAQ:CROX) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment. Is SKX or CROX more profitable? Skechers U.S.A. has a net margin of 7.07% compared to Crocs' net margin of 5.72%. Crocs' return on equity of 44.15% beat Skechers U.S.A.'s return on equity.Company Net Margins Return on Equity Return on Assets Skechers U.S.A.7.07% 13.44% 7.60% Crocs 5.72%44.15%16.12% Do analysts rate SKX or CROX? Skechers U.S.A. presently has a consensus target price of $66.46, suggesting a potential upside of 5.28%. Crocs has a consensus target price of $105.33, suggesting a potential upside of 33.35%. Given Crocs' stronger consensus rating and higher possible upside, analysts clearly believe Crocs is more favorable than Skechers U.S.A..Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Skechers U.S.A. 0 Sell rating(s) 9 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.47Crocs 1 Sell rating(s) 4 Hold rating(s) 8 Buy rating(s) 0 Strong Buy rating(s) 2.54 Does the media refer more to SKX or CROX? In the previous week, Crocs had 6 more articles in the media than Skechers U.S.A.. MarketBeat recorded 21 mentions for Crocs and 15 mentions for Skechers U.S.A.. Skechers U.S.A.'s average media sentiment score of 0.91 beat Crocs' score of 0.87 indicating that Skechers U.S.A. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Skechers U.S.A. 6 Very Positive mention(s) 0 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Crocs 13 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, SKX or CROX? Skechers U.S.A. has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500. Comparatively, Crocs has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500. Do insiders & institutionals hold more shares of SKX or CROX? 80.0% of Skechers U.S.A. shares are owned by institutional investors. Comparatively, 93.4% of Crocs shares are owned by institutional investors. 24.8% of Skechers U.S.A. shares are owned by company insiders. Comparatively, 3.0% of Crocs shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Which has preferable valuation & earnings, SKX or CROX? Crocs has lower revenue, but higher earnings than Skechers U.S.A.. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSkechers U.S.A.$9.41B1.01$639.47M$4.3814.41Crocs$4.14B1.04$950.07M$3.7321.18 SummaryCrocs beats Skechers U.S.A. on 11 of the 17 factors compared between the two stocks. Get Skechers U.S.A. News Delivered to You Automatically Sign up to receive the latest news and ratings for SKX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SKX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SKX vs. The Competition Export to ExcelMetricSkechers U.S.A.SHOES&REL APPRL IndustryDiscretionary SectorNYSE ExchangeMarket Cap$9.49B$14.94B$8.28B$21.37BDividend YieldN/A3.09%3.01%3.49%P/E Ratio14.4115.7818.4529.83Price / Sales1.011.315.1188.56Price / Cash11.0712.6214.9718.13Price / Book1.993.175.084.58Net Income$639.47M$572.62M$255.59M$998.53M7 Day Performance-0.17%-0.19%1.45%1.07%1 Month Performance0.21%4.30%18.39%4.41%1 Year Performance-6.97%-4.98%51.33%14.45% Skechers U.S.A. Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SKXSkechers U.S.A.4.2492 of 5 stars$63.13flat$66.46+5.3%N/A$9.49B$9.41B14.4120,100Short Interest ↓CROXCrocs4.1809 of 5 stars$87.19+0.9%$105.33+20.8%-39.8%$4.76B$4.10B23.387,910GIIIG-III Apparel Group2.9229 of 5 stars$27.08+4.3%$29.60+9.3%-12.2%$1.17B$3.18B6.704,600LULUlululemon athletica4.6971 of 5 stars$168.10+0.2%$245.79+46.2%-40.0%$20.15B$10.59B11.4339,000Analyst DowngradeHigh Trading VolumeSHOOSteven Madden3.4345 of 5 stars$30.50+0.6%$28.80-5.6%-31.2%$2.22B$2.28B24.024,800Positive NewsDECKDeckers Outdoor4.5427 of 5 stars$117.15-2.7%$137.50+17.4%+356.4%$17.38B$4.99B17.975,500Positive NewsLYVLive Nation Entertainment4.118 of 5 stars$169.21+3.5%$168.94-0.2%+74.8%$39.68B$23.16B73.2532,200Positive NewsAnalyst DowngradeNKENIKE4.7862 of 5 stars$74.18+0.4%$78.22+5.5%-7.5%$109.55B$46.31B34.3477,800Positive NewsAnalyst ForecastRLRalph Lauren4.3495 of 5 stars$308.52-1.1%$307.88-0.2%+76.7%$18.69B$7.08B24.6423,400Trending NewsDividend AnnouncementAnalyst UpgradeShort Interest ↑Gap DownWWWWolverine World Wide4.2655 of 5 stars$31.70-0.5%$27.50-13.3%+105.1%$2.58B$1.76B31.083,100Positive NewsBIRKBirkenstock3.5979 of 5 stars$48.82-2.7%$68.58+40.5%-0.3%$9.17B$2.03B27.127,400 Related Companies and Tools Related Companies Crocs Alternatives G-III Apparel Group Alternatives lululemon athletica Alternatives Steven Madden Alternatives Deckers Outdoor Alternatives Live Nation Entertainment Alternatives NIKE Alternatives Ralph Lauren Alternatives Wolverine World Wide Alternatives Birkenstock Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SKX) was last updated on 9/16/2025 by MarketBeat.com Staff From Our PartnersFanatics Hit $31B-Is This Nasdaq Next?Fanatics built an empire by owning the fan experience-scaling to a $31B valuation. 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