Skechers U.S.A. (SKX) Competitors

Skechers U.S.A. (NYSE:SKX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, earnings, community ranking, profitability, media sentiment, analyst recommendations, risk and institutional ownership.

Do institutionals and insiders hold more shares of SKX or DECK?

80.0% of Skechers U.S.A. shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 24.8% of Skechers U.S.A. shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the MarketBeat Community believe in SKX or DECK?

Deckers Outdoor received 376 more outperform votes than Skechers U.S.A. when rated by MarketBeat users. However, 70.27% of users gave Skechers U.S.A. an outperform vote while only 69.09% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
Skechers U.S.A.	Outperform Votes 858 70.27%	Underperform Votes 363 29.73%
Deckers Outdoor	Outperform Votes 1234 69.09%	Underperform Votes 552 30.91%

Does the media refer more to SKX or DECK?

In the previous week, Deckers Outdoor had 21 more articles in the media than Skechers U.S.A.. MarketBeat recorded 29 mentions for Deckers Outdoor and 8 mentions for Skechers U.S.A.. Skechers U.S.A.'s average media sentiment score of 1.61 beat Deckers Outdoor's score of 0.66 indicating that Skechers U.S.A. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Skechers U.S.A.	7 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Deckers Outdoor	18 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	3 Very Negative mention(s)	Positive

Do analysts prefer SKX or DECK?

Skechers U.S.A. currently has a consensus price target of $67.69, indicating a potential upside of 8.07%. Deckers Outdoor has a consensus price target of $134.68, indicating a potential upside of 22.40%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts clearly believe Deckers Outdoor is more favorable than Skechers U.S.A..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Skechers U.S.A.	0 Sell rating(s)	8 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.43
Deckers Outdoor	0 Sell rating(s)	12 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.52

Which has more risk & volatility, SKX or DECK?

Skechers U.S.A. has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.02, meaning that its stock price is 2% more volatile than the S&P 500.

Is SKX or DECK more profitable?

Deckers Outdoor has a net margin of 19.14% compared to Skechers U.S.A.'s net margin of 7.13%. Deckers Outdoor's return on equity of 41.71% beat Skechers U.S.A.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Skechers U.S.A.	7.13%	13.73%	7.83%
Deckers Outdoor	19.14%	41.71%	27.30%

Which has stronger valuation and earnings, SKX or DECK?

Deckers Outdoor has lower revenue, but higher earnings than Skechers U.S.A.. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Skechers U.S.A.	$9.13B	1.03	$639.47M	$4.16	15.06
Deckers Outdoor	$4.99B	3.30	$759.56M	$6.34	17.36

Summary

Deckers Outdoor beats Skechers U.S.A. on 14 of the 19 factors compared between the two stocks.