NYSE:SRXH Better Choice (SRXH) Stock Price, News & Analysis $1.46 +0.06 (+4.29%) As of 10/9/2026 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisChartCompetitorsDividendFinancialsInsider TradesNews and TrendsSEC Filings About Better Choice Stock (NYSE:SRXH) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Better Choice alerts:Sign Up Key Stats Today's Range$1.42▼$1.5050-Day Range$1.37▼$1.9252-Week Range$0.96▼$42.61Volume468,028 shsAverage Volume1.79 million shsMarket Capitalization$29.59 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingN/A Company Overview Better Choice Holdings Corp. (NYSE: SRXH) is a pet health and wellness company focused on developing, marketing and selling premium products for dogs and cats. Its offerings are designed to support animal nutrition and overall well-being and include pet food, treats and related wellness products. The company’s principal brand is Halo, which offers holistic and natural-oriented dog and cat food, treats and supplements. Better Choice distributes its products through online channels, specialty pet retailers and other retail outlets, serving customers in the United States and select international markets. Better Choice has historically focused on expanding its portfolio of premium pet-care products and building a multichannel distribution platform. Publicly available information about the company’s current leadership and broader geographic operations is limited.AI Generated. May Contain Errors. Read More Receive SRXH Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Better Choice and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. SRXH Stock News HeadlinesSRX Global (NYSE American: SRXH) agrees to buy CERo in a debt-for-stock dealOctober 9 at 1:03 AM | americanbankingnews.comSRX Global Commits $2.5 Million to Launch Multi-Strategy Trading Platform in Partnership with 5T Trading, Powered by the EMJX PlatformOctober 8 at 8:35 AM | globenewswire.comALERT: Drop these 5 stocks before the market opens tomorrow!The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings research points to the first half of 2026 as a particularly rough stretch for certain holdings. Some of America's most popular stocks could take serious damage as a radical market shift plays out. Analysts at Weiss Ratings have identified five names you may want to remove from your portfolio before this unfolds. If any of these are in your portfolio, now is the time to review your positions.October 11 at 1:00 AM | Weiss Ratings (Ad)SRX Global and CERO 1236, a Wholly-Owned SPV, Enter into Definitive Agreement to Acquire CERo Therapeutics, an Innovative Cellular Immunotherapy Company Developing CER 1236 for Hematologic MalignanciesOctober 7, 2026 | globenewswire.comSRX Global Commits $1.5 Million to Launch Family of AI-Powered ETFs through its EMJX Platform, Partnering with Kupa AI Co-Founder Andy KimOctober 6, 2026 | globenewswire.comBetter Choice (NYSE:SRXH) Stock Price Down 7.5% - Here's WhyOctober 6, 2026 | americanbankingnews.comSRX Global Provides Shareholders with Update on Liquidation of Two Portfolio Investments and Adds an Investment in Onconetix (Nasdaq: ONCO)September 24, 2026 | globenewswire.comSRX Global CEO Kent Cunningham and President of EMJX Platform Eric Jackson to Present at Webull Corporate Connect Series Fintech Investment WebinarSeptember 23, 2026 | globenewswire.comSee More Headlines SRXH Stock Analysis - Frequently Asked Questions How have SRXH shares performed this year? Better Choice's stock was trading at $13.6920 at the beginning of 2026. Since then, SRXH stock has decreased by 89.3% and is now trading at $1.46. How were Better Choice's earnings last quarter? Better Choice Company Inc. (NYSE:SRXH) posted its quarterly earnings data on Tuesday, November, 12th. The company reported ($32.40) earnings per share (EPS) for the quarter. The business had revenue of $11.37 million for the quarter. Better Choice had a negative net margin of 39.83% and a negative trailing twelve-month return on equity of 206.10%. When did Better Choice's stock split? Better Choice's stock reverse split on the morning of Monday, July 6th 2026.The 1-60 reverse split was announced on Wednesday, June 24th 2026. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, July 2nd 2026. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split. How do I buy shares of Better Choice? Shares of SRXH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Better Choice own? Based on aggregate information from My MarketBeat watchlists, some other companies that Better Choice investors own include Tesla (TSLA), NVIDIA (NVDA), AbbVie (ABBV), Johnson & Johnson (JNJ), JPMorgan Chase & Co. (JPM) and Advanced Micro Devices (AMD). Company Calendar Last Earnings11/12/2024Today10/11/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (29m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 SRXH's financial health is in the Red zone, according to TradeSmith. SRXH has been in this zone for over 29 months. Industry, Sector and Symbol Stock ExchangeNYSE SectorFinance Industry Financial Services Sub-IndustryMulti-Sector Holdings Current SymbolNYSE:SRXH Previous SymbolNASDAQ:BTTR CIK1471727 Webwww.betterchoicecompany.com Phone(212) 896-1254FaxN/AEmployees40Year FoundedN/AProfitability EPS (Trailing Twelve Months)($11.74) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$22.77 million Net Margins-39.83% Pretax Margin-39.82% Return on Equity-206.10% Return on Assets-60.54% Debt Debt-to-Equity RatioN/A Current Ratio2.38 Quick Ratio1.81 Sales & Book Value Annual Sales-$24.91 million Price / Sales-1.19 Cash FlowN/A Price / Cash FlowN/A Book Value$4.09 per share Price / Book0.36Miscellaneous Outstanding Shares20,265,000Free Float1,392,000Market Cap$29.59 million OptionableNo Data Beta0.88 Options Trading Made Easy - Download NowLearn the basics of options trading and how to use them to boost returns and manage risk with this free report from MarketBeat. Click the link below to get your free copy.Get This Free Report This page (NYSE:SRXH) was last updated on 10/11/2026 by MarketBeat.com Staff. From Our PartnersALERT: Drop these 5 stocks before the market opens tomorrow!The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...Weiss Ratings | SponsoredTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. doll...Porter & Company | SponsoredSmall Colorado Company (Backed by Sam Altman) Could Save U.S. Power GridA small Colorado company has secured rights to technology that could prevent the U.S. public power grid from c...Altimetry | SponsoredReady to give options a try? Your first trade (Ticker included) -INSIDETired of trying tactic after tactic when it comes to options trades... only to be met with market noise and st...Base Camp Trading | SponsoredThe end may be near for these iconic stocksMarc Chaikin, founder of Chaikin Analytics, says two forces - AI disruption and fracturing global trade - are ...Chaikin Analytics | SponsoredLouis Navellier: My #1 AI stock for 2026 (name & ticker inside)Louis Navellier's Stock Grader system helped him flag Nvidia before its 82,000% run and has identified the top...InvestorPlace | SponsoredHere’s the stock symbol I’ve promisedWhitney Tilson of Stansberry Research has long recommended Berkshire Hathaway as a core retirement holding - b...Stansberry Research | SponsoredHere’s Why Trump Won’t End The Iran WarTrump has called an Iran deal close 38 times since the war began, yet the fighting keeps flaring back up. O...Banyan Hill Publishing | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Better Choice Company Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Better Choice With A Colleague Link copied to clipboard. Unlock superior investment research and tools. Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools and reports. Get MarketBeat All Access MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In Email Me a Login Link or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
