Do analysts rate SRXH or AMSS?

Amass Brands has a consensus price target of $7.00, suggesting a potential upside of 563.51%. Given Amass Brands' stronger consensus rating and higher possible upside, analysts plainly believe Amass Brands is more favorable than Better Choice. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Better Choice 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Amass Brands 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has higher earnings & valuation, SRXH or AMSS?

Amass Brands has lower revenue, but higher earnings than Better Choice. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Better Choice $9.34M 1.92 -$22.77M -$55.69 N/A Amass Brands N/A N/A N/A N/A N/A

Do analysts rate SRXH or WVVI?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Better Choice 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Willamette Valley Vineyards 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts rate YHC or SRXH?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score LQR House 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Better Choice 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has higher earnings and valuation, YHC or SRXH?

Better Choice has higher revenue and earnings than LQR House. Better Choice is trading at a lower price-to-earnings ratio than LQR House, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio LQR House $1.57M 1.04 -$25.52M -$148.00 N/A Better Choice $9.34M 1.92 -$22.77M -$55.69 N/A

Is YHC or SRXH more profitable?

Better Choice has a net margin of -39.83% compared to LQR House's net margin of -1,769.54%. LQR House's return on equity of -45.42% beat Better Choice's return on equity. Company Net Margins Return on Equity Return on Assets LQR House -1,769.54% -45.42% -39.96% Better Choice -39.83% -206.10% -60.54%

Do analysts prefer SRXH or IPST?

Heritage Distilling has a consensus price target of $164.00, suggesting a potential upside of 8,043.00%. Given Heritage Distilling's stronger consensus rating and higher probable upside, analysts clearly believe Heritage Distilling is more favorable than Better Choice. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Better Choice 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Heritage Distilling 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has better earnings and valuation, SRXH or IBG?

Innovation Beverage Group has lower revenue, but higher earnings than Better Choice. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Better Choice $9.34M 1.92 -$22.77M -$55.69 N/A Innovation Beverage Group $2.93M 0.35 -$2.57M N/A N/A

Better Choice (SRXH) Competitors

$1.82 +0.09 (+5.20%)

As of 03:22 PM Eastern

Compare

SRXH vs. AMSS, WVVI, YHC, IPST, and IBG

Should you buy Better Choice stock or one of its competitors? Better Choice's main competitors and comparable companies include Amass Brands (AMSS), Willamette Valley Vineyards (WVVI), LQR House (YHC), Heritage Distilling (IPST), and Innovation Beverage Group (IBG). Companies are selected based on similarities in market, industry, and size.

How does Better Choice compare to Amass Brands?

Better Choice (NYSE:SRXH) and Amass Brands (NASDAQ:AMSS) are related small-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk, media sentiment and analyst recommendations.

Amass Brands has a consensus price target of $7.00, suggesting a potential upside of 563.51%. Given Amass Brands' stronger consensus rating and higher possible upside, analysts plainly believe Amass Brands is more favorable than Better Choice.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Better Choice	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Amass Brands	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Amass Brands has a net margin of 0.00% compared to Better Choice's net margin of -39.83%. Amass Brands' return on equity of 0.00% beat Better Choice's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Better Choice	-39.83%	-206.10%	-60.54%
Amass Brands	N/A	N/A	N/A

12.6% of Better Choice shares are held by institutional investors. 33.4% of Better Choice shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Amass Brands has lower revenue, but higher earnings than Better Choice.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Better Choice	$9.34M	1.92	-$22.77M	-$55.69	N/A
Amass Brands	N/A	N/A	N/A	N/A	N/A

In the previous week, Amass Brands had 1 more articles in the media than Better Choice. MarketBeat recorded 1 mentions for Amass Brands and 0 mentions for Better Choice. Better Choice's average media sentiment score of 0.00 equaled Amass Brands'average media sentiment score.

Company	Overall Sentiment
Better Choice	Neutral
Amass Brands	Neutral

Summary

Amass Brands beats Better Choice on 7 of the 10 factors compared between the two stocks.

How does Better Choice compare to Willamette Valley Vineyards?

Better Choice (NYSE:SRXH) and Willamette Valley Vineyards (NASDAQ:WVVI) are related small-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

12.6% of Better Choice shares are held by institutional investors. Comparatively, 12.2% of Willamette Valley Vineyards shares are held by institutional investors. 33.4% of Better Choice shares are held by company insiders. Comparatively, 9.1% of Willamette Valley Vineyards shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Better Choice has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market. Comparatively, Willamette Valley Vineyards has a beta of 0.2, meaning that its share price is 80% less volatile than the broader market.

In the previous week, Better Choice's average media sentiment score of 0.00 equaled Willamette Valley Vineyards'average media sentiment score.

Company	Overall Sentiment
Better Choice	Neutral
Willamette Valley Vineyards	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Better Choice	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Willamette Valley Vineyards	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Willamette Valley Vineyards has a net margin of -1.99% compared to Better Choice's net margin of -39.83%. Willamette Valley Vineyards' return on equity of -3.30% beat Better Choice's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Better Choice	-39.83%	-206.10%	-60.54%
Willamette Valley Vineyards	-1.99%	-3.30%	-0.70%

Willamette Valley Vineyards has higher revenue and earnings than Better Choice. Willamette Valley Vineyards is trading at a lower price-to-earnings ratio than Better Choice, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Better Choice	$9.34M	1.92	-$22.77M	-$55.69	N/A
Willamette Valley Vineyards	$37.20M	0.32	-$920K	-$0.61	N/A

Summary

Willamette Valley Vineyards beats Better Choice on 7 of the 12 factors compared between the two stocks.

How does Better Choice compare to LQR House?

LQR House (NASDAQ:YHC) and Better Choice (NYSE:SRXH) are related small-cap companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, profitability, media sentiment, analyst recommendations, institutional ownership, risk, valuation and dividends.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
LQR House	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Better Choice	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, LQR House's average media sentiment score of 0.00 equaled Better Choice'saverage media sentiment score.

Company	Overall Sentiment
LQR House	Neutral
Better Choice	Neutral

12.6% of Better Choice shares are held by institutional investors. 9.4% of LQR House shares are held by insiders. Comparatively, 33.4% of Better Choice shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Better Choice has higher revenue and earnings than LQR House. Better Choice is trading at a lower price-to-earnings ratio than LQR House, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
LQR House	$1.57M	1.04	-$25.52M	-$148.00	N/A
Better Choice	$9.34M	1.92	-$22.77M	-$55.69	N/A

LQR House has a beta of 3.41, indicating that its share price is 241% more volatile than the broader market. Comparatively, Better Choice has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

Better Choice has a net margin of -39.83% compared to LQR House's net margin of -1,769.54%. LQR House's return on equity of -45.42% beat Better Choice's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
LQR House	-1,769.54%	-45.42%	-39.96%
Better Choice	-39.83%	-206.10%	-60.54%

Summary

Better Choice beats LQR House on 7 of the 12 factors compared between the two stocks.

How does Better Choice compare to Heritage Distilling?

Better Choice (NYSE:SRXH) and Heritage Distilling (NASDAQ:IPST) are related small-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, media sentiment, institutional ownership and dividends.

In the previous week, Heritage Distilling had 1 more articles in the media than Better Choice. MarketBeat recorded 1 mentions for Heritage Distilling and 0 mentions for Better Choice. Better Choice's average media sentiment score of 0.00 equaled Heritage Distilling'saverage media sentiment score.

Company	Overall Sentiment
Better Choice	Neutral
Heritage Distilling	Neutral

12.6% of Better Choice shares are held by institutional investors. 33.4% of Better Choice shares are held by company insiders. Comparatively, 3.7% of Heritage Distilling shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Better Choice has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, Heritage Distilling has a beta of 4.93, indicating that its stock price is 393% more volatile than the broader market.

Heritage Distilling has a consensus price target of $164.00, suggesting a potential upside of 8,043.00%. Given Heritage Distilling's stronger consensus rating and higher probable upside, analysts clearly believe Heritage Distilling is more favorable than Better Choice.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Better Choice	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Heritage Distilling	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Better Choice has a net margin of -39.83% compared to Heritage Distilling's net margin of -1,875.66%. Better Choice's return on equity of -206.10% beat Heritage Distilling's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Better Choice	-39.83%	-206.10%	-60.54%
Heritage Distilling	-1,875.66%	-242.58%	-201.22%

Better Choice has higher earnings, but lower revenue than Heritage Distilling. Better Choice is trading at a lower price-to-earnings ratio than Heritage Distilling, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Better Choice	$9.34M	1.92	-$22.77M	-$55.69	N/A
Heritage Distilling	$10.12M	0.14	-$137.71M	-$311.78	N/A

Summary

Better Choice beats Heritage Distilling on 8 of the 15 factors compared between the two stocks.

How does Better Choice compare to Innovation Beverage Group?

Better Choice (NYSE:SRXH) and Innovation Beverage Group (NASDAQ:IBG) are related small-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

In the previous week, Better Choice's average media sentiment score of 0.00 equaled Innovation Beverage Group'saverage media sentiment score.

Company	Overall Sentiment
Better Choice	Neutral
Innovation Beverage Group	Neutral

12.6% of Better Choice shares are owned by institutional investors. 33.4% of Better Choice shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Innovation Beverage Group has lower revenue, but higher earnings than Better Choice.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Better Choice	$9.34M	1.92	-$22.77M	-$55.69	N/A
Innovation Beverage Group	$2.93M	0.35	-$2.57M	N/A	N/A

Better Choice has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Innovation Beverage Group has a beta of 3.08, suggesting that its share price is 208% more volatile than the broader market.

Innovation Beverage Group has a net margin of 0.00% compared to Better Choice's net margin of -39.83%. Innovation Beverage Group's return on equity of 0.00% beat Better Choice's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Better Choice	-39.83%	-206.10%	-60.54%
Innovation Beverage Group	N/A	N/A	N/A

Summary

Innovation Beverage Group beats Better Choice on 5 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SRXH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SRXH vs. The Competition

Export

Metric	Better Choice	Financial Services Industry	Finance Sector	NYSE Exchange
Market Cap	$17.94M	$27.19B	$14.03B	$24.17B
Dividend Yield	N/A	5.98%	5.89%	3.69%
P/E Ratio	-0.09	16.51	29.14	29.14
Price / Sales	1.92	402.41	508.77	20.40
Price / Cash	N/A	45.57	30.22	19.38
Price / Book	0.44	3.17	3.72	4.92
Net Income	-$22.77M	$1.08B	$1.31B	$1.06B
7 Day Performance	32.85%	-0.92%	0.01%	0.27%
1 Month Performance	-17.27%	-1.00%	0.98%	2.52%
1 Year Performance	-91.35%	-9.22%	13.27%	20.54%

Better Choice Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SRXH Better Choice	N/A	$1.82 +5.2%	N/A	-91.8%	$17.94M	$9.34M	N/A	40
AMSS Amass Brands	N/A	$1.22 +13.3%	$7.00 +471.9%	N/A	$13.98M	$17.65M	N/A	25
WVVI Willamette Valley Vineyards	0.7996 of 5 stars	$2.66 +4.5%	N/A	-50.4%	$13.29M	$37.91M	N/A	270
YHC LQR House	0.5927 of 5 stars	$1.93 +19.9%	N/A	-98.1%	$1.58M	$1.57M	N/A	N/A	Positive News Gap Up
IPST Heritage Distilling	2.003 of 5 stars	$2.18 -2.2%	$164.00 +7,422.9%	-99.3%	$1.57M	$10.74M	N/A	N/A	Positive News Gap Down

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This page (NYSE:SRXH) was last updated on 8/11/2026 by MarketBeat.com Staff.

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Better Choice (SRXH) Competitors

SRXH vs. AMSS, WVVI, YHC, IPST, and IBG

How does Better Choice compare to Amass Brands?

Summary

How does Better Choice compare to Willamette Valley Vineyards?

Summary

How does Better Choice compare to LQR House?

Summary

How does Better Choice compare to Heritage Distilling?

Summary

How does Better Choice compare to Innovation Beverage Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SRXH vs. The Competition

Better Choice Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Better Choice (SRXH) Competitors

SRXH vs. AMSS, WVVI, YHC, IPST, and IBG

How does Better Choice compare to Amass Brands?

Do analysts rate SRXH or AMSS?

Is SRXH or AMSS more profitable?

Do institutionals & insiders hold more shares of SRXH or AMSS?

Which has higher earnings & valuation, SRXH or AMSS?

Does the media prefer SRXH or AMSS?

Summary

How does Better Choice compare to Willamette Valley Vineyards?

Do insiders and institutionals hold more shares of SRXH or WVVI?

Which has more risk and volatility, SRXH or WVVI?

Does the media refer more to SRXH or WVVI?

Do analysts rate SRXH or WVVI?

Is SRXH or WVVI more profitable?

Which has higher valuation and earnings, SRXH or WVVI?

Summary

How does Better Choice compare to LQR House?

Do analysts rate YHC or SRXH?

Does the media favor YHC or SRXH?

Do insiders & institutionals believe in YHC or SRXH?

Which has higher earnings and valuation, YHC or SRXH?

Which has more volatility & risk, YHC or SRXH?

Is YHC or SRXH more profitable?

Summary

How does Better Choice compare to Heritage Distilling?

Does the media refer more to SRXH or IPST?

Do insiders and institutionals hold more shares of SRXH or IPST?

Which has more volatility & risk, SRXH or IPST?

Do analysts prefer SRXH or IPST?

Is SRXH or IPST more profitable?

Which has better earnings & valuation, SRXH or IPST?

Summary

How does Better Choice compare to Innovation Beverage Group?

Does the media refer more to SRXH or IBG?

Do insiders and institutionals believe in SRXH or IBG?

Which has better earnings and valuation, SRXH or IBG?

Which has more risk and volatility, SRXH or IBG?

Is SRXH or IBG more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SRXH vs. The Competition

Better Choice Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools