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Better Choice (SRXH) Competitors

Better Choice logo
$1.46 +0.06 (+4.29%)
As of 10/9/2026 04:00 PM Eastern

SRXH vs. UPXI, THAR, HYPD, LITS, and FGNX

Should you buy Better Choice stock or one of its competitors? Better Choice's main competitors and comparable companies include Upexi (UPXI), Tharimmune (THAR), Hyperion DeFi (HYPD), Lite Strategy (LITS), and FG Nexus (FGNX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "multi-sector holdings" industry.

How does Better Choice compare to Upexi?

Upexi (NASDAQ:UPXI) and Better Choice (NYSE:SRXH) are both small-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, earnings, analyst recommendations, media sentiment and profitability.

5.7% of Upexi shares are held by institutional investors. Comparatively, 12.6% of Better Choice shares are held by institutional investors. 9.0% of Upexi shares are held by company insiders. Comparatively, 33.4% of Better Choice shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Upexi has a beta of -0.26, suggesting that its share price is 126% less volatile than the broader market. Comparatively, Better Choice has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Better Choice has a net margin of -39.83% compared to Upexi's net margin of -984.34%. Upexi's return on equity of -157.49% beat Better Choice's return on equity.

Company Net Margins Return on Equity Return on Assets
Upexi-984.34% -157.49% -22.60%
Better Choice -39.83%-206.10%-60.54%

In the previous week, Better Choice had 2 more articles in the media than Upexi. MarketBeat recorded 5 mentions for Better Choice and 3 mentions for Upexi. Upexi's average media sentiment score of 0.46 beat Better Choice's score of 0.10 indicating that Upexi is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upexi
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Better Choice
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Upexi currently has a consensus target price of $5.00, suggesting a potential upside of 354.55%. Given Upexi's stronger consensus rating and higher probable upside, equities analysts plainly believe Upexi is more favorable than Better Choice.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upexi
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Better Choice
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Better Choice has lower revenue, but higher earnings than Upexi. Upexi is trading at a lower price-to-earnings ratio than Better Choice, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upexi$25M3.88-$246.07M-$4.06N/A
Better Choice-$24.91M-1.19-$22.77M-$11.74N/A

Summary

Upexi beats Better Choice on 9 of the 16 factors compared between the two stocks.

How does Better Choice compare to Tharimmune?

Tharimmune (NASDAQ:THAR) and Better Choice (NYSE:SRXH) are both small-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, risk, profitability, media sentiment, valuation and dividends.

In the previous week, Better Choice had 5 more articles in the media than Tharimmune. MarketBeat recorded 5 mentions for Better Choice and 0 mentions for Tharimmune. Better Choice's average media sentiment score of 0.10 beat Tharimmune's score of 0.00 indicating that Better Choice is being referred to more favorably in the news media.

Company Overall Sentiment
Tharimmune Neutral
Better Choice Neutral

1.2% of Tharimmune shares are owned by institutional investors. Comparatively, 12.6% of Better Choice shares are owned by institutional investors. 6.7% of Tharimmune shares are owned by insiders. Comparatively, 33.4% of Better Choice shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Tharimmune has higher revenue and earnings than Better Choice. Tharimmune is trading at a lower price-to-earnings ratio than Better Choice, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TharimmuneN/AN/A-$12.20M-$3.99N/A
Better Choice-$24.91M-1.19-$22.77M-$11.74N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tharimmune
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Better Choice
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Tharimmune has a beta of 1.43, indicating that its stock price is 43% more volatile than the broader market. Comparatively, Better Choice has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market.

Tharimmune has a net margin of 0.00% compared to Better Choice's net margin of -39.83%. Better Choice's return on equity of -206.10% beat Tharimmune's return on equity.

Company Net Margins Return on Equity Return on Assets
TharimmuneN/A -588.45% -264.41%
Better Choice -39.83%-206.10%-60.54%

Summary

Better Choice beats Tharimmune on 7 of the 13 factors compared between the two stocks.

How does Better Choice compare to Hyperion DeFi?

Better Choice (NYSE:SRXH) and Hyperion DeFi (NASDAQ:HYPD) are both small-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, media sentiment, profitability, earnings, valuation, dividends and analyst recommendations.

Hyperion DeFi has a consensus price target of $9.83, indicating a potential upside of 188.97%. Given Hyperion DeFi's stronger consensus rating and higher probable upside, analysts clearly believe Hyperion DeFi is more favorable than Better Choice.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Better Choice
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Hyperion DeFi
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, Better Choice had 2 more articles in the media than Hyperion DeFi. MarketBeat recorded 5 mentions for Better Choice and 3 mentions for Hyperion DeFi. Hyperion DeFi's average media sentiment score of 0.60 beat Better Choice's score of 0.10 indicating that Hyperion DeFi is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Better Choice
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hyperion DeFi
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

12.6% of Better Choice shares are owned by institutional investors. Comparatively, 25.8% of Hyperion DeFi shares are owned by institutional investors. 33.4% of Better Choice shares are owned by insiders. Comparatively, 7.5% of Hyperion DeFi shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Better Choice has higher earnings, but lower revenue than Hyperion DeFi. Hyperion DeFi is trading at a lower price-to-earnings ratio than Better Choice, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Better Choice-$24.91M-1.19-$22.77M-$11.74N/A
Hyperion DeFi$810K65.23-$45.31M-$6.53N/A

Hyperion DeFi has a net margin of 416.56% compared to Better Choice's net margin of -39.83%. Hyperion DeFi's return on equity of -11.62% beat Better Choice's return on equity.

Company Net Margins Return on Equity Return on Assets
Better Choice-39.83% -206.10% -60.54%
Hyperion DeFi 416.56%-11.62%-9.96%

Better Choice has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Hyperion DeFi has a beta of 2.51, suggesting that its stock price is 151% more volatile than the broader market.

Summary

Hyperion DeFi beats Better Choice on 12 of the 16 factors compared between the two stocks.

How does Better Choice compare to Lite Strategy?

Lite Strategy (NASDAQ:LITS) and Better Choice (NYSE:SRXH) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings, analyst recommendations and media sentiment.

Lite Strategy has a beta of 0.17, meaning that its share price is 83% less volatile than the broader market. Comparatively, Better Choice has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market.

In the previous week, Better Choice had 3 more articles in the media than Lite Strategy. MarketBeat recorded 5 mentions for Better Choice and 2 mentions for Lite Strategy. Lite Strategy's average media sentiment score of 0.26 beat Better Choice's score of 0.10 indicating that Lite Strategy is being referred to more favorably in the media.

Company Overall Sentiment
Lite Strategy Neutral
Better Choice Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lite Strategy
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Better Choice
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Better Choice has lower revenue, but higher earnings than Lite Strategy. Lite Strategy is trading at a lower price-to-earnings ratio than Better Choice, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lite Strategy$65.30M0.59-$71.15M-$1.98N/A
Better Choice-$24.91M-1.19-$22.77M-$11.74N/A

Lite Strategy has a net margin of 0.00% compared to Better Choice's net margin of -39.83%. Lite Strategy's return on equity of -97.27% beat Better Choice's return on equity.

Company Net Margins Return on Equity Return on Assets
Lite StrategyN/A -97.27% -95.90%
Better Choice -39.83%-206.10%-60.54%

52.4% of Lite Strategy shares are held by institutional investors. Comparatively, 12.6% of Better Choice shares are held by institutional investors. 1.6% of Lite Strategy shares are held by insiders. Comparatively, 33.4% of Better Choice shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Lite Strategy beats Better Choice on 8 of the 14 factors compared between the two stocks.

How does Better Choice compare to FG Nexus?

FG Nexus (NASDAQ:FGNX) and Better Choice (NYSE:SRXH) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability and risk.

3.1% of FG Nexus shares are held by institutional investors. Comparatively, 12.6% of Better Choice shares are held by institutional investors. 4.1% of FG Nexus shares are held by company insiders. Comparatively, 33.4% of Better Choice shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

FG Nexus presently has a consensus target price of $35.00, indicating a potential upside of 348.72%. Given FG Nexus' stronger consensus rating and higher probable upside, analysts clearly believe FG Nexus is more favorable than Better Choice.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FG Nexus
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Better Choice
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

FG Nexus has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Better Choice has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market.

Better Choice has a net margin of -39.83% compared to FG Nexus' net margin of -4,888.86%. FG Nexus' return on equity of -95.68% beat Better Choice's return on equity.

Company Net Margins Return on Equity Return on Assets
FG Nexus-4,888.86% -95.68% -75.45%
Better Choice -39.83%-206.10%-60.54%

Better Choice has lower revenue, but higher earnings than FG Nexus. FG Nexus is trading at a lower price-to-earnings ratio than Better Choice, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FG Nexus$2.44M15.04-$66.74M-$6.98N/A
Better Choice-$24.91M-1.19-$22.77M-$11.74N/A

In the previous week, Better Choice had 5 more articles in the media than FG Nexus. MarketBeat recorded 5 mentions for Better Choice and 0 mentions for FG Nexus. Better Choice's average media sentiment score of 0.10 beat FG Nexus' score of 0.00 indicating that Better Choice is being referred to more favorably in the news media.

Company Overall Sentiment
FG Nexus Neutral
Better Choice Neutral

Summary

FG Nexus and Better Choice tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SRXH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SRXH vs. The Competition

MetricBetter ChoiceFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$28.37M$27.73B$13.16B$23.07B
Dividend YieldN/A6.94%6.08%3.72%
P/E Ratio-0.0719.4224.7328.58
Price / Sales-1.19332.68487.1720.72
Price / CashN/A266.5446.6538.93
Price / Book0.363.292.714.72
Net Income-$22.77M$1.12B$1.32B$1.07B
7 Day Performance-9.32%0.12%-0.51%0.35%
1 Month Performance-8.18%-1.17%-2.62%-3.40%
1 Year Performance-92.62%-10.53%10.49%9.40%

Better Choice Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SRXH
Better Choice
N/A$1.46
+4.3%
N/A-93.3%$28.37M-$24.91MN/A40
UPXI
Upexi
2.0775 of 5 stars
$1.10
+1.4%
$5.00
+356.6%
-82.7%$96.56M$25MN/A10
THAR
Tharimmune
N/A$2.26
-3.4%
N/A-29.2%$85.27MN/AN/A2
HYPD
Hyperion DeFi
3.0437 of 5 stars
$3.43
+1.6%
$9.83
+186.9%
-57.7%$53.25M$1.40MN/A9
LITS
Lite Strategy
0.3619 of 5 stars
$1.27
+3.7%
N/A-48.6%$38.47M$65.30MN/A100

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This page (NYSE:SRXH) was last updated on 10/11/2026 by MarketBeat.com Staff.
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