Viking (VIK) Stock Price, News & Analysis

Company Overview

Viking Holdings Ltd. is a travel and hospitality company that operates a fleet of river, ocean and expedition cruise vessels under the Viking brand. The company focuses on destination-oriented travel for adults, offering itineraries that combine cruise accommodations with cultural, historical and nature-based experiences.

Viking’s river cruises operate on waterways in Europe, including the Rhine, Danube, Seine, Rhône and Douro, as well as in other regions such as Asia, Egypt and the Mississippi River in the United States. Its ocean and expedition cruises visit destinations across Europe, the Americas, the Caribbean, Asia, Australia, New Zealand, the Arctic and Antarctica.

The company was founded in 1997 as Viking River Cruises by Torstein Hagen, who remains the company’s founder and chairman. Viking expanded from European river cruising into ocean and expedition travel and became a publicly traded company on the New York Stock Exchange in 2024 under the symbol VIK.

Key Stats

• Today's Range: $77.46 to $81.06
• 50-Day Range: $78.09 to $108.31
• 52-Week Range: $56.37 to $110.09
• Volume: 3.46 million shs
• Average Volume: 4.59 million shs
• Market Capitalization: $35.93 billion
• P/E Ratio: 26.78
• Dividend Yield: N/A
• Price Target: $106.83
• Consensus Rating: Moderate Buy

Viking Stock Analysis - MarketRank™

Viking scored higher than 96% of companies evaluated by MarketBeat, and ranked 29th out of 477 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Viking has received a consensus rating of Moderate Buy. The company's average rating score is 2.85, and is based on 1 strong buy rating, 16 buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

Viking has a consensus price target of $106.83, representing about 32.5% upside from its current price of $80.62.

Amount of Analyst Coverage

Viking has been the subject of 14 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 36.68%

Earnings Growth

Earnings for Viking are expected to grow by 36.68% in the coming year, from $3.19 to $4.36 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Viking is 26.78, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.65.

Price to Earnings Ratio vs. Sector

The P/E ratio of Viking is 26.78, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.36.

Price to Earnings Growth Ratio

Viking has a PEG Ratio of 0.95. PEG Ratios around 1 indicate that a company is correctly valued.

Price to Book Value per Share Ratio

Viking has a P/B Ratio of 31.99. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.73% of the float of Viking has been sold short.

Short Interest Ratio / Days to Cover

Viking has a short interest ratio ("days to cover") of 1.99, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Viking has recently increased by 10.33%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Viking does not currently pay a dividend.

Dividend Growth

Viking does not have a long track record of dividend growth.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.16

News Sentiment

Viking has a news sentiment score of 0.16. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.44 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 19 news articles for Viking this week, compared to 7 articles on an average week.

Search Interest

46 people have searched for VIK on MarketBeat in the last 30 days. This is an increase of 15% compared to the previous 30 days.

MarketBeat Follows

Only 10 people have added Viking to their MarketBeat watchlist in the last 30 days. This is a decrease of -47% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Viking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,711,400.00 in company stock.

Percentage Held by Institutions

98.84% of the stock of Viking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/20/2026
• Today: 10/04/2026
• Next Earnings (Estimated): 11/18/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Hotels, Resorts & Cruise Lines
• Current Symbol: NYSE:VIK
• Previous Symbol: NYSE:VIK
• CIK: 1745201
• Web: www.vikingcruisescanada.com
• Phone: 441-478-2244
• Fax: N/A
• Employees: 13,000
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Viking: $106.83
• High Price Target: $128.00
• Low Price Target: $80.00
• Potential Upside/Downside: +32.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.85
• Research Coverage: 20 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.01
• Trailing P/E Ratio: 26.78
• Forward P/E Ratio: 25.27
• P/E Growth: 0.95
• Net Income: $1.15 billion
• Net Margins: 19.33%
• Pretax Margin: 19.68%
• Return on Equity: 117.98%
• Return on Assets: 10.80%

Debt

• Debt-to-Equity Ratio: 3.61
• Current Ratio: 0.81
• Quick Ratio: 0.79

Sales & Book Value

• Annual Sales: $6.50 billion
• Price / Sales: 5.53
• Cash Flow: $3.26 per share
• Price / Cash Flow: 24.76
• Book Value: $2.52 per share
• Price / Book: 31.99

Miscellaneous

• Outstanding Shares: 445,680,000
• Free Float: N/A
• Market Cap: $35.93 billion
• Optionable: Optionable
• Beta: 1.47