Viking (VIK) Competitors

Viking logo
$103.05 +1.90 (+1.87%)
Closing price 06/24/2026 03:59 PM Eastern
Extended Trading
$103.40 +0.35 (+0.34%)
As of 06/24/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

VIK vs. MAR, UAL, BN, CCL, and DAL

Should you buy Viking stock or one of its competitors? MarketBeat compares Viking with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Viking include Marriott International (MAR), United Airlines (UAL), Brookfield (BN), Carnival (CCL), and Delta Air Lines (DAL).

How does Viking compare to Marriott International?

Viking (NYSE:VIK) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends.

98.8% of Viking shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Viking has a net margin of 18.00% compared to Marriott International's net margin of 9.72%. Viking's return on equity of 149.40% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Viking18.00% 149.40% 10.16%
Marriott International 9.72%-80.97%10.21%

Viking currently has a consensus price target of $96.38, suggesting a potential downside of 6.47%. Marriott International has a consensus price target of $384.73, suggesting a potential upside of 0.28%. Given Marriott International's higher possible upside, analysts clearly believe Marriott International is more favorable than Viking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viking
1 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.71
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

Viking has a beta of 1.59, meaning that its share price is 59% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

In the previous week, Viking had 20 more articles in the media than Marriott International. MarketBeat recorded 44 mentions for Viking and 24 mentions for Marriott International. Marriott International's average media sentiment score of 0.72 beat Viking's score of 0.44 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Viking
10 Very Positive mention(s)
9 Positive mention(s)
24 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Marriott International
13 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has higher revenue and earnings than Viking. Viking is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viking$6.50B7.06$1.15B$2.6938.31
Marriott International$26.19B3.86$2.60B$9.5340.26

Summary

Viking and Marriott International tied by winning 8 of the 16 factors compared between the two stocks.

How does Viking compare to United Airlines?

United Airlines (NASDAQ:UAL) and Viking (NYSE:VIK) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, media sentiment, profitability, risk, institutional ownership and analyst recommendations.

In the previous week, Viking had 10 more articles in the media than United Airlines. MarketBeat recorded 44 mentions for Viking and 34 mentions for United Airlines. United Airlines' average media sentiment score of 1.25 beat Viking's score of 0.44 indicating that United Airlines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Airlines
24 Very Positive mention(s)
5 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Viking
10 Very Positive mention(s)
9 Positive mention(s)
24 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

United Airlines has a beta of 1.27, indicating that its share price is 27% more volatile than the broader market. Comparatively, Viking has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market.

69.7% of United Airlines shares are owned by institutional investors. Comparatively, 98.8% of Viking shares are owned by institutional investors. 0.9% of United Airlines shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

United Airlines presently has a consensus price target of $135.76, suggesting a potential upside of 4.02%. Viking has a consensus price target of $96.38, suggesting a potential downside of 6.47%. Given United Airlines' stronger consensus rating and higher possible upside, equities research analysts plainly believe United Airlines is more favorable than Viking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Airlines
0 Sell rating(s)
2 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.94
Viking
1 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.71

Viking has a net margin of 18.00% compared to United Airlines' net margin of 6.06%. Viking's return on equity of 149.40% beat United Airlines' return on equity.

Company Net Margins Return on Equity Return on Assets
United Airlines6.06% 24.33% 4.61%
Viking 18.00%149.40%10.16%

United Airlines has higher revenue and earnings than Viking. United Airlines is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Airlines$59.07B0.72$3.35B$11.2011.65
Viking$6.50B7.06$1.15B$2.6938.31

Summary

United Airlines beats Viking on 9 of the 17 factors compared between the two stocks.

How does Viking compare to Brookfield?

Brookfield (NYSE:BN) and Viking (NYSE:VIK) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, earnings, media sentiment, analyst recommendations, institutional ownership and profitability.

Brookfield has a beta of 1.53, suggesting that its stock price is 53% more volatile than the broader market. Comparatively, Viking has a beta of 1.59, suggesting that its stock price is 59% more volatile than the broader market.

Brookfield has higher revenue and earnings than Viking. Viking is trading at a lower price-to-earnings ratio than Brookfield, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brookfield$75.10B1.40$1.31B$0.5184.00
Viking$6.50B7.06$1.15B$2.6938.31

In the previous week, Viking had 39 more articles in the media than Brookfield. MarketBeat recorded 44 mentions for Viking and 5 mentions for Brookfield. Viking's average media sentiment score of 0.44 beat Brookfield's score of 0.29 indicating that Viking is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brookfield
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Viking
10 Very Positive mention(s)
9 Positive mention(s)
24 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brookfield currently has a consensus target price of $56.82, suggesting a potential upside of 32.63%. Viking has a consensus target price of $96.38, suggesting a potential downside of 6.47%. Given Brookfield's stronger consensus rating and higher possible upside, equities research analysts plainly believe Brookfield is more favorable than Viking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brookfield
0 Sell rating(s)
2 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.93
Viking
1 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.71

61.6% of Brookfield shares are held by institutional investors. Comparatively, 98.8% of Viking shares are held by institutional investors. 11.0% of Brookfield shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Viking has a net margin of 18.00% compared to Brookfield's net margin of 1.76%. Viking's return on equity of 149.40% beat Brookfield's return on equity.

Company Net Margins Return on Equity Return on Assets
Brookfield1.76% 3.86% 1.20%
Viking 18.00%149.40%10.16%

Summary

Viking beats Brookfield on 10 of the 17 factors compared between the two stocks.

How does Viking compare to Carnival?

Viking (NYSE:VIK) and Carnival (NYSE:CCL) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, risk, profitability, earnings, valuation and dividends.

Viking has a net margin of 18.00% compared to Carnival's net margin of 11.24%. Viking's return on equity of 149.40% beat Carnival's return on equity.

Company Net Margins Return on Equity Return on Assets
Viking18.00% 149.40% 10.16%
Carnival 11.24%26.11%6.36%

Viking currently has a consensus price target of $96.38, indicating a potential downside of 6.47%. Carnival has a consensus price target of $35.04, indicating a potential upside of 21.42%. Given Carnival's stronger consensus rating and higher probable upside, analysts plainly believe Carnival is more favorable than Viking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viking
1 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.71
Carnival
0 Sell rating(s)
5 Hold rating(s)
20 Buy rating(s)
1 Strong Buy rating(s)
2.85

Viking has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market. Comparatively, Carnival has a beta of 2.32, indicating that its stock price is 132% more volatile than the broader market.

In the previous week, Carnival had 24 more articles in the media than Viking. MarketBeat recorded 68 mentions for Carnival and 44 mentions for Viking. Carnival's average media sentiment score of 0.55 beat Viking's score of 0.44 indicating that Carnival is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Viking
10 Very Positive mention(s)
9 Positive mention(s)
24 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Carnival
19 Very Positive mention(s)
14 Positive mention(s)
21 Neutral mention(s)
9 Negative mention(s)
2 Very Negative mention(s)
Positive

98.8% of Viking shares are owned by institutional investors. Comparatively, 67.2% of Carnival shares are owned by institutional investors. 7.9% of Carnival shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Carnival has higher revenue and earnings than Viking. Carnival is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viking$6.50B7.06$1.15B$2.6938.31
Carnival$26.62B1.34$2.76B$2.2512.82

Summary

Carnival beats Viking on 10 of the 17 factors compared between the two stocks.

How does Viking compare to Delta Air Lines?

Delta Air Lines (NYSE:DAL) and Viking (NYSE:VIK) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

Delta Air Lines has a beta of 1.3, meaning that its stock price is 30% more volatile than the broader market. Comparatively, Viking has a beta of 1.59, meaning that its stock price is 59% more volatile than the broader market.

Viking has a net margin of 18.00% compared to Delta Air Lines' net margin of 6.87%. Viking's return on equity of 149.40% beat Delta Air Lines' return on equity.

Company Net Margins Return on Equity Return on Assets
Delta Air Lines6.87% 20.28% 4.85%
Viking 18.00%149.40%10.16%

Delta Air Lines presently has a consensus price target of $83.47, suggesting a potential downside of 7.82%. Viking has a consensus price target of $96.38, suggesting a potential downside of 6.47%. Given Viking's higher possible upside, analysts clearly believe Viking is more favorable than Delta Air Lines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Delta Air Lines
0 Sell rating(s)
2 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.96
Viking
1 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.71

In the previous week, Viking had 1 more articles in the media than Delta Air Lines. MarketBeat recorded 44 mentions for Viking and 43 mentions for Delta Air Lines. Delta Air Lines' average media sentiment score of 1.02 beat Viking's score of 0.44 indicating that Delta Air Lines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Delta Air Lines
25 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Viking
10 Very Positive mention(s)
9 Positive mention(s)
24 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Delta Air Lines has higher revenue and earnings than Viking. Delta Air Lines is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Delta Air Lines$63.36B0.94$5.01B$6.8613.20
Viking$6.50B7.06$1.15B$2.6938.31

69.9% of Delta Air Lines shares are held by institutional investors. Comparatively, 98.8% of Viking shares are held by institutional investors. 0.8% of Delta Air Lines shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Viking beats Delta Air Lines on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VIK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VIK vs. The Competition

MetricVikingLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$45.08B$8.88B$7.15B$23.13B
Dividend YieldN/A2.47%3.08%4.05%
P/E Ratio38.3118.3520.6031.08
Price / Sales7.0611.534.0421.49
Price / Cash31.0911.9615.1624.30
Price / Book40.895.033.724.67
Net Income$1.15B$362.25M$247.03M$1.07B
7 Day Performance5.85%-1.07%-0.97%-0.34%
1 Month Performance22.23%10.90%0.51%0.36%
1 Year Performance100.75%34.57%4.39%23.86%

Viking Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VIK
Viking
3.7451 of 5 stars
$103.05
+1.9%
$96.38
-6.5%
+100.7%$45.08B$6.50B38.3113,000
MAR
Marriott International
3.0425 of 5 stars
$400.63
-0.5%
$384.73
-4.0%
+42.8%$106.15B$26.19B42.04414,000
UAL
United Airlines
4.2774 of 5 stars
$119.97
+3.9%
$134.59
+12.2%
+65.2%$37.49B$59.07B10.71113,200
BN
Brookfield
4.5101 of 5 stars
$45.70
+1.1%
$56.82
+24.3%
+4.8%$110.80B$75.10B89.61250,000
CCL
Carnival
4.968 of 5 stars
$30.10
+3.2%
$34.85
+15.8%
+12.2%$36.15B$26.62B13.38101,000

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This page (NYSE:VIK) was last updated on 6/25/2026 by MarketBeat.com Staff.
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